UK Franchise Opinion and News

Franchise Opinions highlights the latest opinions, news and trends in UK franchising. The authors, all experts in franchising, are happy to share their advice and views with you.


Why ‘Profile Raising’ is the new PR

Article by Dee Blick The Marketing Gym

I was the keynote speaker a few weeks ago at the BFA Women Working Well Conference in Birmingham. After my speech I shared PR tips from the PR masterclass in my new bestselling book The 15 Essential Marketing Masterclasses For Your Small Business.

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Why you must be fanatical about delivering WOWS!

Article by Dee Blick The Marketing Gym

I recently spoke at the 2013 British Franchise Association annual conference sharing the 7 marketing secrets of successful businesses. I concluded my talk with tips on the importance of adopting a Wow! mindset when it comes to converting cold prospects into customers and building the loyalty of existing customers.

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3 cheers for being brilliant at the marketing basics

Article by Dee Blick The Marketing Gym

So, in this my very first column let me share with you the most common marketing mistakes I see business owners make. I'm a great believer that if you are aware of the mistakes, you don't have to put them into practice or, if you recognise they are mistakes you’re making now you can stop them in their tracks!

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Buying a master franchise

Article by Iain Martin The Franchising Centre

A Master Franchise in effect is a franchise of how to run a franchisor business for a specific brand. This means that as a Master Franchise owner, you would acquire two separate business systems – the first being how you would run a local ‘unit’ franchise, and the second how you run a franchise network.

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How to resolve your franchise disputes amicably

Article by Andrew Fraser Albany Fraser Solicitors

All too often we hear of this relationship turning sour and of disputes occurring. This article points out the common areas of dispute and provides some advice on how to avoid or resolve them.

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Designing an International Franchise Model

Article by Suzie McCafferty Platinum Wave

Many in the franchise sector believe that once the model has been proven in the UK market it is simply a matter of rolling it out globally. Nothing could be further from the truth and the world is littered with the corporate corpses of franchises who ventured out into the world of international franchising unprepared!

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Buying a franchise business - what can go wrong?

Article by John H Pratt Hamilton Pratt

John Pratt provides essential guidance for potential franchisees in their research for a franchise business.

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