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Wales is a country steeped in history and culture, with a traditional strong work ethic. Today Wales boasts a population of 2.94 million, mainly concentrated around its major cities of Cardiff, Newport, Swansea and Wrexham and mining valleys of the southeast of the country.
Despite, franchising in Wales being valued at £0.5 billion (which is an 18% increase in implied annual turnover), it is still under-represented in terms of the number of Welsh-based franchisors and franchisee units operating in Wales. Around 40% of all UK franchise systems are currently present in Wales; despite being a healthy figure, this highlights that there is still a massive potential for growth in franchising.
Wales boasts some of the UK's largest multi-unit franchisees and has been identified as the ideal place for developing brands such as LEON, Taco Bell, Tony Macaronis and Wendys in 2022.
Wales is a great country for starting a business due to the amount of professional support available to help get businesses started, which includes support for franchisees.
Launched in October 2021, Joyce and Owen have finally been able to celebrate the success that comes with operating in a creative, collaborative network as franchisees of My Window Cleaner (MWC) Cardiff West. Leveraging the expertise and passion of a franchisor whose values and attitude align with their own, MWC’s power couple were handed the keys that have driven them to the next level of van franchise ownership in the environment they had craved for so long.
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Lee Morton is Filta franchisee for Cardiff, Swansea and Bristol. Prior to buying his Filta franchise, Lee was running a domestic oven cleaning business. Wanting a “similar” business, but one that allowed him to target the b2b marketing, Lee started to explore options. When the existing Filta franchisee in Cardiff put his business for sale, Lee decided he liked the idea of taking over an existing business rather than a start-up. One that allowed him to hit the ground running but left plenty of scale for future growth.
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Property owners in the Cardiff East area that are suffering damage have a service right on their doorstep that they can turn to. Aspray (Cardiff East) is now fully operational and will be helping homeowners and business premises owners with their building insurance claims.
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Tom Page from ServiceMaster Brands UK sat down with Michelle and Peter Lewis to discuss their past and recent fundraising treks to raise money for their local Marie Curie hospice.
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South Wales based entrepreneur, Katie Bullon, has been recognised as the Best Leader in Marketing: Agency at the Women in Marketing Global Awards 2022.
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Jamie Williams is making a triumphant return as a ServiceMaster (UK) Limited franchisee as the new owner of ServiceMaster Restore Swansea. Jamie begins his new chapter with prior experience as a ServiceMaster Clean franchisee. After the birth of his twin girls, Jamie and his business partner made the decision not to renew their licences. However, two years and a global pandemic later, Jamie is now entering back into the ServiceMaster network, but this time, as a Restore franchisee. He is ready to put all of his experience to good use helping people in need in his local community be they faced with a fire, flooding, or something else.
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