IHOP & APPLEBEE’S DUAL-BRANDED CONCEPT

Dine Brands is expanding this exciting concept that brings together two of the world’s favourite brands, under one roof.

This concept, which launched in 2020, has quickly grown to 8 locations in Canada, Mexico, Dubai and Kuwait, with many others in the pipeline.

IHOP and Applebee's, with 3,500 restaurants across the U.S. and 18 international markets, are seeking Master Franchisee and/or Area Developers for dual-branded restaurants in the UK.

Our Brands at a Glance

IHOP

• Spreading Happiness since 1958
• Over 65 years of cherished dining experience
• World famous buttermilk pancakes
• Best of America
• Connection, celebration, and cherished memories
• Fresh, tasty, comfortable, relaxed
• Wide guest base
• Ideal for study breaks, pre-game meals and every day occassions.

Applebee's

• Founded in 1980, Atlanta, GA
• Applebee's Philosophy: Good food, good people
• Vast Reach: Over 1,640 restaurants
• One of the world's largest casual dining chains
• Always a Reason to Celebrate
• Fresh, authentic, sociable
• All American favorites
• Wide guest base

What are the benefits of a dual-branded IHOP/Applebee's restaurant?

Investing in a dual-branded (IHOP & Applebee's) restaurant is a fantastic opportunity.

While IHOP brings the magic of the morning, Applebee’s is the hero of the night. From the first sip of coffee to the last bite of dessert, we’ve got every craving covered under one roof. 

With a combined 100 years of hospitality experience and expertise, guests will feel welcome, satisfied, and eager to return.

Dish out happiness from sunrise to sunset, as we blend the best of both worlds. We leverage the back of house, while maintaining the separate identifies of our brands, with distinct branding and zones.  Without increasing the foot print, we maximize revenues and optimize operating efficiencies (e.g., when there are more IHOP guests for breakfast, the Applebee's seating area can accommodate guest overflow and vice versa at dinner).

UK franchisee requirements

• £1MM+ net worth per restaurant, with adequate liquidity for start up and build out
• Experienced, multi-unit operator
• Passionate about the IHOP and Applebee’s brands and food service industry
• Capacity and interest in multi-unit development and operations
• Expertise in the areas of site selection, operations, marketing and customer service

Interested and want to know more?

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