UK Franchise Opinion and News

Franchise Opinions highlights the latest opinions, news and trends in UK franchising. The authors, all experts in franchising, are happy to share their advice and views with you.


You are an expert! Now claim your space in the spotlight

Article by Dee Blick The Marketing Gym

Best selling author, Dee Blick looks at why you may be an expert and you may not even know it. She discusses how to recognise your business assets and demonstrate your authority in the industry.

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A whistle-stop tour of 10 top marketing tips

Article by Dee Blick The Marketing Gym

Chartered Marketer Dee Blick is a Number 1 bestselling author and she shares her top ten tops to a better, more efficient marketing strategy for your business. From looking at your audience as individuals to communicating your message with passion - Dee knows how to get results.

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Can you break a franchise agreement once you’ve signed it?

Article by Andrew Quick Stevens & Bolton

In this exclusive article, Andrew Quick, Partner at Stevens & Bolton LLP, looks at the different scenarios where a franchisee may be able to walk away from a contract.

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Top ten tips for incoming or prospective franchisors

Article by Fiona Boswell Fraser Brown

Fiona Boswell, Head of Franchise at Freeths LLP, shares her top ten tops to finding a franchise business that will be a good business partnerl and the ways you can legally protect yourself.

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Marketing magic in five steps!

Article by Dee Blick The Marketing Gym

I delivered a talk a few days ago and was asked the question “is there any one marketing tactic that you recommend?” My answer was an unequivocal no. Alas there is no one marketing miracle at the rainbow’s end that will somehow transform the fortunes of your business with an army of people lined up and keen to do business with you.

 

But, you can compress the decision-making process of prospects in the following simple ways:

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Why prospective franchisees have to feel warm and welcomed

Article by Dee Blick The Marketing Gym

When did you last analyse your prospect- to- franchisee conversion process to determine if it really is as good as it gets and that you’re creating an abundance of warm feelings? Let's say you exhibit at an event and give out many franchisee prospectuses. Several of these potential franchisees contact you, what do you do now?

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Traditional marketing is here to stay!

Article by Dee Blick The Marketing Gym

Trust me; there’s more to marketing than just the shiny shoes of social media. The role of marketing is to communicate our products and services effectively to the people that have a deep underlying need for our products or services. This means we have to identify the communication channels that lead us to our prospects. This may or may not include social networking and online advertising.

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