Seizing the moment with The Camping and Caravanning Club franchise
Nicky Sellier and David Weller
The Camping and Caravanning Club franchisees - Skye
Becoming franchisees with The Camping and Caravanning Club has enabled Nicky Sellier and David Weller to realise their ambition to have a business of their own and a completely different lifestyle as well.
When the couple decided they wanted to change direction, they chose to buy a campsite and took a quantum leap in moving from the urban South East of England to the other end of the UK and the open spaces of Skye.
David said: “I had been restless and needed a new challenge, having been a director of our family plumbing and heating business for many years. It was started by my great-grandfather in 1895 and had grown and diversified, so we were selling all sorts of DIY, building, hardware and garden items, as well as tents and other outdoor equipment.
“I worked very long hours and weekends and so saw very little of Nicky, who then had a job caring for children, latterly those with disabilities. We both felt under pressure. Losing close family members made me realise you’ve got to do things while you can, seize the moment and take the opportunity – I believe you’re only here once and I didn’t want to get to retirement and regret not doing what I really wanted to.”
While they were mulling things over, Nicky and David took a camping holiday in Scotland, which David had visited many times before and knew well. Keen outdoor people, they love nothing better than camping and walking and being outside on mountains or in wild countryside.
On Skye they looked at small hotels, B & Bs and other properties that had the potential to be both home and business base. Driving round the island, they stopped one day to admire a stunning view and instantly fell in love with what they saw – a campsite on a 200 acre croft and with three-quarters of a mile of loch frontage. “We both wanted this place as soon as we saw it,” Nicky said. “You’ve got to want to live on site, as well as work on it,” she added.
Convinced this was the way forward, they approached the owner about the possibility of buying. They were surprised – and delighted - when he replied, ironically, with “how did you know we wanted to sell?”
It took six months for the sale to go through. Nicky and David became proud owners of the site in December 2007 but with the thought of applying to become part of the Club’s franchise as soon as possible.
As a Club member for many years, David knew about the franchise opportunity with its training and support. He understood the benefits it offered, particularly national marketing, centralised bookings service and enhanced brand recognition.
Nicky and David turned their attention to making improvements on site so that it would conform to standards required by the Club. David explained: “Club members are familiar with the Club’s ethos and expect their campsites to be better managed, in better locations, to be cleaner and have better facilities than the competition. Also, Club members tend to go camping more often and stay longer than a casual visitor. The Club has a code of conduct for guests, which members respect.
“Being part of this franchise has many advantages,” he continued. “The most important is the Club’s marketing expertise, with the opportunity to be listed in its nationwide directory of campsites and to have a presence on the web. Being part of a professionally-run and well respected organisation which has an instantly recognisable brand achieves much better results than an individual trying to do it alone.”
Nicky joined in: “Because someone else is responsible for publicity and handling bookings, we can use our skills more effectively and focus on the aspect we love best – looking after our visitors, who come from all over the world to enjoy our magnificent scenery, diversity of wildlife and fascinating local history. They all have one thing in common: they thoroughly enjoy being here.
“Visitors, particularly children, love our growing menagerie – we inherited some of the animals and have acquired others so now we have Highland cattle, sheep, hens and ducks. There’s never a dull moment. We plan to expand and hope to have a proper rare breeds farm before too long,” she added enthusiastically.
Nicky has a natural affinity to children and young people, while David’s 26 years’ retail experience has been invaluable in looking after visitors and ensuring that they get what they want. It also enables him to run the campsite’s licensed shop with expert ease and efficiency.
“It has been great finding our niche,” they agreed. “We love the place and what we are doing. We spend all our time together now but we have never been happier. We are delighted with our bookings for 2009 and are really looking forward to this season. Long-term, we would like ours to be the best campsite in Scotland,” they concluded.