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Poppies Franchise

Est. over 40 years ago, Poppies was the UK’s first domestic cleaning service franchise. Management Franchise. No experience required; looking for partners with great people skills.

Chris Wootton Poppies

Interested in Poppies?

Contact Chris Wootton

For an insight into the Poppies opportunity...

At a Glance

Established: 1980, started franchising in 1984

UK Presence: 24+ franchisees

Average start up cost: £23,000

Min personal contribution: AOR

Development type: Single unit franchise partners. Management opportunity.

Franchise Membership: Established bfa member

Franchise Info

Established over 40 years ago, Poppies was the UK’s first domestic cleaning service franchise. Today, we continue to be one of the UK's premier providers of domestic and commercial cleaning services.

At Poppies, we are truly passionate about what we do, and are proud to be able to offer our bespoke services across the UK. We work closely with every single one of our clients to give real value and a service that actually makes a difference. The "Poppies Experience" is designed to provide clients with a service that beats the competition every single time!

We are looking for those with great people skills to join our growing franchise family.

Our Franchise

Poppies provides an affordable way to build a lucrative domestic cleaning management franchise requiring a low capital outlay with a high potential upside

89% of our franchisees have been with us for over 10 years (some have celebrated over 25 years!)  which demonstrates the longevity of our successful model. We are also a serial franchisor recognised in the top 100 Franchises by Elite Franchises.

Whilst Poppies have been at the forefront of the UK’s quality domestic cleaning industry for over 40 years, you won’t find anything old-fashioned about the Poppies business model!  Poppies' technology, systems and processes make this a business that’s simple to operate and control. The Poppies bespoke business management system minimises your admin and lets you focus on what’s important: stellar service and stellar growth.

We believe that our franchisees deserve the best in marketing plans, fast growth opportunities, training and infrastructure to almost guarantee success when our proven way is followed.

Make a difference in your clients lives and yours. Gain a sense of achievement like no other as you take control of your future with a Poppies franchise.

poppies franchise history

The role of a Poppies franchisee

As a management franchisee, you will employ staff to provide cleaning service within your local community, which means you are free to focus on growing a successful business. Poppies will share with you their extensive inside knowledge about recruitment in the industry, which has been built up over many decades.

Most customers are regular users of the service either weekly or fortnightly and this generates positive reliable cash flow with a very high level of client retention.

Our franchisees are business managers and managing all areas of the business means that a day is never dull but if you are looking for a proven business that can offer a better work life balance and a good income, Poppies could be the right franchise for you.

“Poppies has given me the flexibility and security that was missing from my previous career. It’s certainly brought a breath of fresh air, right from the very moment I took over the business in August 2013. Poppies has offered me the safety blanket of having a specific model to follow, whilst injecting my own flair and personality into the service - it’s grown into a business that I’m proud of.” Katie and Lee – Chester Franchisees

What to expect

Freedom, flexibility and the opportunity for phenomenal financial rewards are what you can expect as a Poppies business owner.

Poppies will let you into our trade secrets, support you with generating clients, marketing and operations, and mentor you to become a confident Poppies Franchisee

Once established, you will have the potential to build a lucrative cleaning business which can generate:

poppies franchise forecase

Note: the above figures are based on 2019 financials for the top 20% of franchisees who have their own management team.

Within 10 years, it is possible you could grow and sell your business and make over £1m in profit in that time. Full insight into the financials of the franchise will be shared with serious potential franchisees as part of their research into the business opportunity.

But for many people, time is every bit as valuable as money – and running your own business gives you the freedom to create a fantastic work-life balance.

“It’s fantastic to be a part of a franchise that’s solely driven by helping franchisees build a successful and in-demand service to our communities,” Emma – Stockport Franchisee

poppies franchise partner

Cost of the franchise

The full investment is £23,000 and includes the cost of the Poppies franchise fee, starter package and training, launch marketing budget and working capital.

For this, you will receive your own exclusive territory and the opportunity to build your own highly rewarding profitable business.

Ideal partners

The primary role of a Poppies franchisee is to build and maintain great relationships with both customers and staff. The ability to get on with people and enjoy providing help to other people’s lives is one of the cores skills Poppies is looking for in their franchisees. The skills around cleaning they can teach; but the understanding of how to create happy clients is something that is invaluable.

We have franchisees from all backgrounds but we look for the following in a Poppies franchisee:

  • A great communicator
  • Business-minded
  • Methodical and motivated
  • Proud and personable
  • Willing to reinvest to grow your business

poppies franchise partners

How we train and support you

You can have your own Poppies Domestic Cleaning Franchise either by setting one up in a new territory or by buying one that’s already established. Either way, Chris and his team will mentor and guide you on following the proven business model. Poppies provide everything you need to start and run your Poppies business. 

Our Franchisee Induction Training consists of:

  • 10 hour remote training, allowing for training to commence while business foundations are being set up
  • 1 day classroom training
  • 4 day practical training within an established branch
  • Onsite launch day support
  • 3 months of mentoring sessions

Ongoing Support and Training:

  • Monthly business review meetings
  • The support and camaraderie of the Poppies franchise network, benefiting from cleaning industry knowledge totaling several hundreds of years!
  • Ongoing support and additional training from head office team
  • Poppies will let you into our trade secrets, support you with generating clients, marketing and operations, and mentor you to become a confident Poppies Franchisee. 

By joining our Poppies family, you will be surrounded by experienced people, many having spent several decades in the domestic cleaning franchise, having followed the same model you will use. You will be joining a successful business built upon trust and integrity.

poppies franchise partners

Chris Wootton Poppies

Interested in Poppies?

Contact Chris Wootton

For an insight into the Poppies opportunity...

Click on the link below to receive further information on our franchise opportunity. You can also connect directly with us to ask any questions.

This is FREE and non-obligatory; we never share or sell your personal information.

Poppies Franchise Resales

Success Stories

Success Story
Dusting off after redundancy to build a business that shines

Rob Piper is a self-confessed people-person. For almost two decades, his natural flair for communication, employee engagement and customer service saw him excel within Sefton’s Education Authority. Tragically, in 2010, government funding cuts brought an abrupt end to his career. Determined to turn things around, Rob set out in search of his next opportunity and, in 2011, Poppies Liverpool was born. Initially craving more security and the chance to put his skills to good use, Rob’s business now affords the freedom and rewards that have quite literally changed his life.

Read more
Success Story
Building a lifetime of satisfaction and fulfilment

Career-man, Nigel Bayliss, spent over 15 successful years managing teams as big as 450 people in the retail sector. Like so many before him, he eventually grew weary of long days and a gruelling commute. Nigel craved a better quality of life. Whilst on the lookout for an opportunity that would not only change his own life but his young family’s too, his wife, Hilary, suggested he launch his own Poppies business. They recognised the demand for a personal and quality cleaning service in their local area, as well as the chance to establish a better environment at home. In the new year of 1995, Poppies Sheffield was born.   

Read more


Poppies springing forward after stellar start to the year

Domestic cleaning franchise, Poppies, is celebrating one of its strongest starts to a calendar year to date. The 25-strong franchise network, which has welcomed three new starters this year alone, is continuing to see impressive growth amid increasing demand for exceptional home services across the UK, with recent figures showing 20% growth across the industry year on year1.

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Houslow entrepreneur launches local cleaning company

Born and raised in India, Soniya Fernandes comes from a background in finance. When she initially moved to the UK, Soniya struggled to find a job due to the language barrier. After much determination and drive, she worked in various sales roles to hone her skills in Business English to ensure she is well-equipped to serve the community’s needs, and she now feels confident as she launches her own Poppies cleaning business in Hounslow, the place she sees as home.

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Poppies celebrates 40 years of sparkling success at its first in-person annual conference for three years

As the Poppies franchise network gathered for its first face-to-face franchise conference since the pandemic, there was an added element of celebration in the air. Held at the grand location of Lumley Castle near Durham on 17th November, it was the perfect venue to celebrate the 40th anniversary of the brand’s first franchisee, Poppies Durham. It was also a great opportunity for the brand to share the achievements of the past few years, as well as discuss future growth for the domestic cleaning franchise.

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Poppies franchisees celebrate seven decades of sparkling success

In the ever-changing business landscape, longevity and consistency speak volumes about a brand's credibility. Poppies, a leading name in the UK's cleaning franchise sector, has been the epitome of such enduring success since its launch over 40 years ago. This year marks an extraordinary milestone for Poppies as three territories celebrate a collective 70 years of unwavering service. Their stories are not just a testimony to their commitment but also a brilliant case study of the franchise model done right.

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Local Stockport cleaning business celebrates 10-year anniversary

This month, Stockport-based cleaning business, Poppies, is celebrating its 10-year anniversary of serving the community after overcoming the most challenging period since its launch. Despite the uncertainties created from the pandemic, owner Emma Ryan has thrived in the face of adversity and doubled the size of her business from nine employees to 18, while continuing to deliver first-class cleaning services to homes and businesses in Stockport and the surrounding areas.

Read more


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