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Like many other small businesses, franchisors and franchisees rely on getting the best deals from the best suppliers. By offering a directory of bfa-approved suppliers to the franchise industry, we can be sure that you are being served by suppliers who understand your requirements and can deliver first-class solutions.

whichfranchise is delighted to be working alongside the bfa to offer a joint supplier package to our audience of existing franchisees and franchisors, as well as prospective franchisees and franchisors. Suppliers with an interest in targeting the UK franchise industry now have two platforms for the price of one for promoting their services on. To find out more about the benefits of becoming a bfa-approved supplier, contact

Expert business advice from our approved suppliers

How to turn missed calls into sales leads


Answering the phone every time it rings can be difficult. Whether you’re already tied up on the line, out of the office or simply doing another task - it’s nearly impossible to get to the phone every single time it rings.  However, ensuring each call is answered is vital. Did you know that 60% of customers will hang up if their call isn’t answered in 1 minute? There’s no guarantee that they’ll ring back again. Leaving customers with an impersonal voicemail or on hold for long periods of time can lead to bad customer service and a negative reputation of your company. Missed calls result in missed opportunities which will impact sales. A business needs to be everywhere at once, and with a little outsourced help, they can be.

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Ask the experts

Richard Holden - Lloyds Bank

Richard HoldenRichard Holden is Head of Franchising for Lloyds Bank. He is responsible for assisting Business Managers in assessing proposals from prospective franchisees and also for ensuring that they have up-to-date information on the franchise systems operating within the UK.

Ask Richard a question

Martin O'Neill - Wright, Johnston & Mackenzie LLP

Martin O'Neill

Martin is a franchising legal expert who has acted for numerous franchisees and franchisors in the UK and beyond for over 10 years. The WJM franchising team have amongst them decades of experience of working together for franchising clients.

Ask Martin a question

Nick Williams - Ashtons Franchise

Nick Williams Nick Williams is an experienced national and international franchise development consultant, having worked in the UK franchise industry for over 15 years. He is a longstanding advocate of ethical franchising practices and with Ashtons Franchise he helps to educate business owners and the public about franchising across the globe. Nick and his team of franchise specialists have over 35 years experience in assisting hundreds of business to expand and grow through franchising. We have worked with companies of all sizes from all sectors.

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Brian Duckett - The Franchising Centre

Brian DuckettBrian is a recognised leader in the franchise industry, both in the UK and around the world. He writes regularly for the UK franchising and business media and has presented at many seminars and workshops, including those arranged for The Institute of Directors, The Confederation of British Industry, The British Franchise Association, The International Franchise Association and British Franchise Exhibitions. Internationally, he writes regular features for franchising magazines in the USA, Europe, Australia and India and has spoken at several franchise conferences on five continents. His writings include the widely respected book "How to Turn Your Business into The Next Global Brand – Creating and Managing a Franchised Network". Brian and his team have always prided themselves on being practitioners rather than theorists and are dedicated to helping clients achieve their business objectives.

Ask Brian a question