Driving Miss Daisy Franchise

Driving Miss Daisy franchisee with elderly customer in van

Help fulfil the lives of others whilst building a profitable business for yourself

Driving Miss Daisy® is an exciting and unique franchise business opportunity. Few businesses provide the opportunity to build a profitable £100,000+ business, whilst making a dramatic difference to people’s lives.

We are living in a time of increasing social need. The services we provide, enable people to maintain independence and lead life to the full.

Driving Miss Daisy® is a unique transportation and companionship franchise using a proven business model with a solid track record. Our business opportunity offers low start-up costs and is home-based, so you will benefit from low overheads. This presents you with the opportunity to develop a profitable business and build equity value.

We understand the power of supporting each other to build sustainable, profitable businesses. We thrive on optimism, hard work, fun, and ‘telling the story’. You will be in business for yourself, but not by yourself. You are joining a supportive, collaborative team; you will belong to the Driving Miss Daisy® family.

Owning a Driving Miss Daisy® franchise

To open a Driving Miss Daisy® franchise, you’ll need an investment of £20,000+VAT to purchase the licence. Driving Miss Daisy® has secured competitive finance packages with financial institutions to assist with setting up your business and, if required, these options can be explored with you.

You will require a liveried, fit-for-purpose vehicle for your services which will be purchased by you. Driving Miss Daisy® works with you to deliver the car you want and organises the livery of the car.

A franchise provides you with:

  • A licence to run your own Driving Miss Daisy® business; an established brand with a proven track record.
  • Full, comprehensive training providing you with best-practice, knowledge and expertise to hit the ground running.
  • A 12-point Support Programme for ongoing growth and development of your franchise, including a mentoring programme.
  • A comprehensive business system and customer relationship management system including invoicing and reporting capabilities.
  • A Franchise Resource Pack in an easy reference modular format, to support the successful running of your business.
  • Marketing materials to promote your business and stimulate demand as soon as you are operational, including uniform.
  • Support in gaining appropriate hire licences.
  • Launch a professional image with dedicated local Facebook Page, business stationery, business cards, letters of introduction.
  • Website and social media facilities to socialise the brand and your business in your locality.
  • Our dedicated Client Services Centre field the calls from new potential clients in your area, sympathetically taking their requirements and passing the details to you. They act as your dedicated call centre ensuring you don’t miss a lead.
  • Ongoing training and best practice will always be available; we are passionate about sharing ideas that lead to success.
Driving Miss Daisy franchise helping elderly customer

A growing market with huge demand

The Driving Miss Daisy® franchise business market is diverse and broad.

  • The ‘Sandwich’ Generation. Booking Driving Miss Daisy® services often comes from people in their 30s, 40s and 50s. They juggle full-time careers, a growing family of their own and have elderly relatives. Parents may not live in the same geographical area, adding even more stress. The sandwich generation are time-poor; hence our services are so important and relied upon.
  • Our Ageing Population. The sector with the greatest need is the ageing population. A consequence of ageing usually involves giving up driving at some point. However, when people do not drive, they can experience a restriction in lifestyle choices. As a result, isolation and loneliness can prevail, often leading to ill-health. This market segment offers massive growth potential. Services like taking people to appointments or going on social outings can literally, change lives.
  • Specialist Home-to-Holiday Service. Working with holiday companies, we provide their customers with a home-to-holiday transportation service. Often, these services are for disabled guests and their families.
  • Dementia. People living with dementia and their families, use Driving Miss Daisy®. Importantly, all drivers are Dementia Friends, and our understanding and companionship services are sought-after.
  • Contract Business. As a franchise business, contracts provide a consistent income, so many franchisees tender for contracts, e.g. school runs, to support business growth.

Due to this immense, growing demand for the services Driving Miss Daisy® offers, there is an ideal client base to grow a thriving and profitable business with a multi-car franchise.

fleet of Driving Miss Daisy vehicles

Choosing the right people

First and foremost, we look for people who have the same attitude and mindset; people who want their own business and genuinely care about improving their clients’ lives.

We want to get to know you, to understand what motivates you to own your own business, and in particular, a Driving Miss Daisy® business. You will meet and talk with our Business Development team and together we will evaluate suitability. We want to be sure that Driving Miss Daisy® is the right franchise for you, and that our philosophy and ethos mirrors yours.

We have a defined recruitment process consisting of a series of steps designed to ensure you and Driving Miss Daisy® have all the information needed to make an informed decision.

Choosing the right people first time, every time, ensures satisfaction and success for everyone.

Whilst you don't need to have experience in the care industry as you can employ carers to work for you, you must have a caring attitude towards others, excellent interpersonal skills, patience and an enthusiasm for making people’s lives better. We award franchises to people who understand that it takes a lot of hard work, perseverance and tenacity to be successful – just like setting up any other business.

Driving Miss Daisy franchisee with customers next to steam train


Interested and want to know more?

By filling in the form below you will be able to receive a copy of the Driving Miss Daisy prospectus.

This will provide you with more detailed information on the franchise opportunity and allow you to contact them direct with any questions you may have.

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At a Glance

Established:2014

Min total investment:
£20000

Min contribution:
£10000

Development type:
Associate

UK presence:
35+ franchises

International presence:
70 + New Zealand franchises sold

Development type:

Franchisee Case Studies

Driving Miss Daisy Franchisee

Paul is a local ambassador for Driving Miss Daisy in Wiltshire

Paul Dyer     

Paul Dyer has been lucky to have had a good career in software development having been actively involved in some of the most exciting and key technological developments of the last half a century.  Reaching an age where he wanted to do something different that was equally as rewarding, Paul recognised the benefits of franchising and growing a template business rather than starting from scratch. And after narrowing down his selection to 10 companies, Paul’s further research and his heart, led him to Driving Miss Daisy. By satisfying a growing need in society for helping people to stay independent longer, Paul recognised that Driving Miss Daisy offered him an excellent business opportunity.

Franchisor Interview

Exclusive interview with Paul Nuth, Driving Miss Daisy

Driving Miss Daisy

Franchisors name: Paul R Nuth
Name of franchise: Driving Miss Daisy

Tell us a bit about yourself including when and why you joined Driving Miss Daisy and your past employment within or outside of franchising:
I live in Lee-on-the-Solent, Hampshire, with my wife Ada of 48 years. We have 2 adult sons and 4 granddaughters.

I left home at 15 to join the Royal Navy primarily to escape the home life, see the world and play sport. My career in the Navy spanned 28 years with a Commission gained at 27 years old, finally leaving at the age of 43 having joined the Royal Australian Navy for the last 5 years. Returned to the UK in 1992 and joined a consulting company of six delivering complex systems consulting services (Management Information, Command & Control Systems) to the Defence, Aerospace and Transport sectors. We sold the company in 2000 to a French multi-national company, having grown it to 55 people. I stayed with new organisation for another 13 years establishing new businesses in the UK, France, Australia and North America.

Having been offered and accepted voluntary redundancy in September 2013, I went off to New Zealand with my wife in February 2014 to think about the future; having no intentions of retiring and seeking a future which was enterprising but with meaning.

We rented an apartment in Auckland (Devonport), and on a morning walk along the foreshore, shortly after arriving for a month-long stay, Ada spotted and pointed out to me a very bright blue vehicle adorned with “Daisies”. This was a vehicle owned by the Driving Miss Daisy Franchise for the Auckland Devonport area.

Like many, I had seen the film 30 years earlier, and understood the relevance of what this vehicle represented, and within an hour had decided to establish something similar in the UK where we lived. At this stage nothing was known about the Franchise behind the service in New Zealand or indeed Canada before that.

That same day I registered 2 domain names “Driving Daisy” and “Driving Daisy Lee”, all before any research! This was done when I got back to the UK from holiday and it look very little time to decide that getting a Franchise started in the UK was by far the easiest way to get started with the minimum of risk.

Having made contact with the New Zealand Franchisor it become apparent rapidly that the opportunity to make a big positive difference to our communities in the UK could not be missed. After months of hard work, the first pilot franchises were launched in January 2015 in Lee-on-the-Solent, Hampshire and Farnham in Surrey. There are now 35 franchises in the UK with others in the processes of getting started.

When was the business established? And what were the factors for deciding to go down the franchise route?
The fact that the franchise already existed and the success achieved in another similar marketplace (NZ) and with a proven system and business method.

What have been Driving Miss Daisy’s biggest achievements/successes to date so far?
Being able to attract some wonderful people to deliver the Driving Miss Daisy services to their local communities. Last year we completed 37,000 engagements with the most vulnerable people in society supporting not only the end recipient but in large measure, their families too.

What challenges have you had to overcome?
Finding the right people to take up the Franchises and to develop the UK leadership team from a starting position of just me!

What marketing/promotional tools do you use to grow your franchise? 

  • BFA
  • LinkedIn
  • Facebook
  • Influencer Networking/Events & Meeting
  • Franchise websites
  • Leafleting

What differentiates Driving Miss Daisy from the competition?
With only a handful of exceptions all the franchisees have been found by communicating with people who are attracted by what we do and the difference we make to peoples lives.

What qualities do you look for in a franchisee?  What makes a successful franchisee?

  • Enterprising and hard-working
  • Heart Driven and sensitive
  • Relevant life experience
  • Willingness to learn
  • Persistent and tenacious

What changes have you seen in your industry over recent years?  And how have you adapted to them?
We sit between the various transport providers and the care sector in providing a means of transport and companionship for the most vulnerable in society. The ability to stay independent and engaged socially is immensely important and this is being recognised at a national level. Combatting loneliness and social isolation has an enormous health, societal and cost impact – and Driving Miss Daisy are ideally placed to support our communities.

What does the future hold for Driving Miss Daisy?
Rapid and sustained growth to provide the services in specialist transport and caring companions society needs. Upwards of 5,000 vehicles and 15,000 companions is the objective over the next 7 to 10 years.

What expansion plans have you got nationally and internationally?
We have a 10-year plan to provide comprehensive service wherever they are need throughout the UK.

International expansion will be considered from 2020 onwards as appropriate.

What advice would you give to someone considering franchising their business?
Get advice from a successful existing franchisor in the same or adjacent business sector.

Get advice from a someone who has achieved success in and outside the franchise sector.

If you had to do it all again, what would you do differently?
Achieve considerably more operating capital in order to federate more rapidly.

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