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WPA Healthcare Practice Franchise

WPA Healthcare Practice is one of the UK’s most respected health insurers. Our franchisees advise the self-employed, professionals and SMEs on the WPA products and services best suited for them.

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At a Glance

Established: 1901

UK Presence: More than 80 WPA Healthcare Partners across the UK

Average start up cost: £10,000

Min personal contribution: £10,000

Development type: Single unit franchises

Franchise Info

Group of wpa healthcare clients

Western Provident Association (WPA) is one of the UK’s most respected health insurers.  Healthcare Practice Partners advise the self-employed, professionals and SMEs on the WPA products and services best suited for them.

Who becomes a WPA Healthcare Practice partner?

WPA Healthcare Practice is looking for aspiring individuals who are willing to work hard, someone who shares their values and has a commitment to excellence. They follow a rigorous selection process to maintain exceptionally high standards and select the right people. Based from home, and with no need for stock or staff, you will generate new opportunities within your area through networking, contacts, and introducers.

Healthcare Partners have had many varied careers before joining the WPA Healthcare Practice, but they are all superb communicators who share a passion for excellence.

Far more important than sales experience, is having the right personality, dedication, and aptitude to take responsibility for a business that has a brand their clients trust.

Healthcare Partners focus on the service they provide their clients. They are all trained first and foremost to listen and ask questions, so they truly understand the needs of clients. To give the best advice and never rush.

The WPA Healthcare Practice franchise opportunity

WPA Healthcare Practice is a wholly owned subsidiary of WPA, authorised and regulated by the Financial Conduct Authority.

You will be the face of WPA within your local community. A person with integrity, who exemplifies our exceptionally high professional standards. Meeting with new and existing members, you will advise, promote and tailor WPA healthcare policies to their exact needs. A unique advantage over other private medical insurers who rarely encounter their customers face to face.

For those with the passion and determination to run your own business, taking on a franchise makes perfect sense. Operating within a proven model reduces the level of risk while giving you the flexibility to build a long-term, sustainable business with you in control. With more than 80 WPA Healthcare Partners across the UK, we know how to support the people who buy into their business.

WPA healthcare modern room setting

The Franchise Offering

WPA Healthcare Practice believe their success starts with yours. A unique launch package, together with world-class training and support, will give you and your business the best possible start:

  • £33,000 Guaranteed Fee Scheme - If you take on a new Healthcare Practice with an existing client base, you will be eligible for the guaranteed fee scheme. The scheme is designed to assist you throughout the challenging first two years of your business. Forward loaded, the capital is released incrementally to ensure your business gets off to the best start.
  • Mentor for two years - A senior Healthcare Partner will become your mentor for two years. Calling on their experience to guide you during the formative years of your new business.
  • £3,000 marketing budget - A marketing budget to promote your WPA Healthcare Practice. Typically partners see the greatest return on investment from hosting networking events, purchasing targeted data, attending exhibitions and undertaking marketing campaigns.
  • Innovative technology – WPA are widely recognised as leaders of technological innovations within the industry. You will benefit from access to sophisticated systems and cutting-edge solutions, including a bespoke CRM platform for customer management and quoting.
  • CII membership - As a business committed to professionalism, you will need to study for the Chartered Insurance Institute (CII) Certificate in Insurance. WPA Healthcare Practice will pay for your examination, study texts and along with ongoing membership to the CII .

£33,000 Guaranteed Fee Scheme

If you take on a new Healthcare Practice with no existing client base, you will be eligible for the Guaranteed Fee Scheme. The fund is designed to assist you throughout the challenging first two years of your business. You will receive £22,000 in your first year and £11,000 in your second year, subject to reaching the business plan targets.

Available Territories

Established Practices:

  • Bristol East
  • Liverpool
  • Southend-on-Sea
  • Tunbridge Wells

Target Vacant Territories:

  • Bournemouth
  • Southampton
  • Wetherby

Lists are not exhaustive, please get in contact for more information. 

The Investment

As part of the WPA Group, a not-for-profit organisation, WPA Healthcare Practice don’t seek to make a profit. This approach is reflected in the low investment fee to become a WPA Healthcare Partner. There are no monthly management service fees to pay and no cost to renew your Practice.

  • A one-off investment of £10,000
  • Your commitment to Consumer Duty
  • A returnable fidelity bond of £2,500
  • An earnings and 100-day plan - to help you realise your ambitions
  • Drive to achieve and willingness with our successful business model
WPA healthcare franchise light bulb moment

Interested and want to know more?

By clicking the link below, we can send you further information on this franchise opportunity and allow you to contact them direct with any questions.

This is FREE and non-obligatory; we never share or sell your personal information.

WPA Healthcare Practice Franchise Resales

Success Stories

Success Story
Michelle Wimsey has regained her working identity since becoming a WPA franchisee

Michelle Wimsey is the WPA franchisee for Hertfordshire.  Desperate to work again and regain her ‘working identity’, alongside being a mother and meeting the needs of her family, Michelle started to look at how she could build a business of her own to satisfy these wants. “I spent several years trying to come up with ideas of how I could work for myself from home whilst having flexibility for my children, but the enormity of what was involved, and the potential risks of it not working, put me off. When the opportunity arose with WPA, everything suddenly fell into place.” Since joining WPA, Michelle has won Best New Healthcare Partner in 2018, followed by the South East Regional Healthcare Partner of the Year in 2021, and National Healthcare Partner of the Year 2021.

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Success Story
Key to success for WPA franchisee is longevity

Claire Amos had worked in health insurance most of her working life.  When she joined WPA in 1994, the company hadn’t started franchising and so with no fixed territory, she had to build a portfolio of clients from scratch. Fast forward 27 years, and Claire is as excited to be part of WPA now as she was then. 

Read more
Success Story
Financial freedom and great work-life balance with WPA Healthcare Practice

Daniel Wade was one of the youngest franchisees when he joined WPA Healthcare Practice in 2009, 10 years later, Daniel’s business is now one of the largest businesses in the network.  Before joining WPA, Daniel worked as a mortgage and protection advisor and so had a lot of experience of working in financial services. His father in law has worked with WPA for over 20 years and it was after working with him that he developed a love for the business and decided to buy his own WPA Healthcare Practice. In this interview, Daniel talks about his WPA journey, his day-to-day role, the challenges he has faced and his advice to anyone considering a WPA franchise.

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Success Story
Interview with Simon Marks, WPA: "I am able to manage my own time and operate on my own terms."

After 27 years working for HSBC, Simon Marks took his 'hands-on' approach to a new challenge at WPA Healthcare Practice. Learn how running a franchise means Simon can manage his own-time within a proven model.

Read more
Success Story
Exclusive Interview: "Greater autonomy with a WPA franchise"

After 25 years in Investment Banking, Terry Upham was looking for a business where he had a greater deal of autonomy and with WPA Healthcare Practice, he has found that and more. In this exclusive interview, Terry gives us a unique insight into his success so far...

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Success Story
A day in the life of Gavin Flaxman, WPA Healthcare Partner

Gavin Flaxman joined WPA as a Healthcare Partner in 2013 and is based in central Surrey. He was previously an accountant and wanted a business where he could work for himself and be in control of his own diary – WPA offered him that opportunity.

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Franchisor Interview
Interview with Daniel Wade, WPA Healthcare Practice

Daniel Wade is Director of New Practice Development of WPA Healthcare Practice, which is a not-for-profit company providing healthcare solutions to the self-employed, professionals and companies of all sizes. In this exclusive interview, Daniel gives us an inside perspective of WPA, their ups-and-downs, their plans for the future and what they look for in franchise partners.

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The WPA Healthcare Practice Franchise Offering

The WPA Healthcare Practice Plc is a team of Healthcare Partner franchisees operating across the UK offering local people and businesses access to award winning health insurance.  The Healthcare Practice is a wholly owned subsidiary of the insurer, Western Provident Association Limited, authorised and regulated by the Financial Conduct Authority.  As a not-for-profit insurer, we’ve been helping our members since 1901.  Proud to promote just health insurance, no distractions.

Read more
Healthcare Partner Conference awards Partner of the Year!

We recently held our annual Healthcare Partner Conference at the Staverton De Vere Estate in Northamptonshire.  This was a great event which enabled our Healthcare Partners to join together in a number of breakout sessions including: Validium - further enhancing knowledge on our Employee Assistance Provider, LinkedIn – how to utilise for your business, and IT refreshers.  

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Healthcare Partner of the Year - Steve Sargent

The Healthcare Practice recently held their annual Healthcare Partner conference at the Wellcome Genome Campus in Cambridge.  A great location to speak about becoming a subsidiary company of WPA and start trading as the Healthcare Practice Plc. 

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WPA's Mid-Year conference a flying success

Last week saw the Healthcare Practice team and members of the support staff from Head Office meet for our annual mid-year conference at the picturesque Ardencote Manor Hotel near Warwick.

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Highlighting the successes at the WPA conference 2016

The beginning of 2016 saw the WPA Healthcare Practice hold our annual conference. This year it was in Newcastle where the existing Healthcare Partners were given an update by our CEO on the exciting future of the Healthcare Practice.

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BFA Young Franchisee of the Year Award Results

The BFA Franchisee of the Year Awards ceremony was hosted on 1st October 2015 in Birmingham Town Hall.

Read more


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