Request Recognition Express franchise prospectus

Recognition Express franchise business opportunity corporate products

Multiple income streams in a £3bn sector

Recognition Express is a leading B2B franchise offering excellent prospects.

Branded assets are mission-critical for organisations of all shapes and sizes. Achieving the ‘recognition factor’ is fundamental to growth and success.

A Recognition Express franchise offers an effective way to break into this dynamic and lucrative business-to-business marketplace.

The market is huge with an established and robust UK market, estimated at over £3 billion per annum. We are currently seeking individuals to join our thriving franchise network. Interested in finding out more?

To find out more, request our FREE and non-obligatory franchise prospectus here.

A proven franchise model

Recognition Express franchise business opportunity corporate products

Established in 1979, Recognition Express is an excellent opportunity for ambitious people eager to set up and build their own business. No previous experience is necessary as bespoke training and support is provided.

A former BFA Franchise of the Year, our ongoing success is rooted in personal service, value for money and strong relationships with franchisees, suppliers and customers.

Customers
Our franchisees’ customers range from large multinational corporations to smaller local businesses as well as charities and schools.

All these organisations need goods such as name badges, promotional items and marketing materials to build brand equity, awareness and recognition.

Multiple income streams, good margins

The six core Recognition Express income streams are:

  • Recognition Express franchise business opportunity corporate productsPromotional items
  • Personalised clothing
  • Badges
  • Trophies & awards
  • Banners & displays
  • Signage

As a large, well-established network, we have considerable purchasing power. This enables franchisees to offer competitively priced products whilst making a significant profit.

How much does it cost? And what do I get?

Total cost of entry is £35,000 + VAT. This includes a licence to trade and a robust launch package that covers training and start-up support

Business Management Training

Our comprehensive training ensures new franchisees can hit the ground running, even if they haven’t held a business management position before. We cover areas such as marketing, sales, finance, business planning, production, products and pricing.As part of the largest franchise network of its’ type in the UK you benefit from our considerable purchasing power. We get the very best products from the very best suppliers, keeping you one step ahead of the competition.

Getting you off to a strong startRecognition Express franchise business opportunity corporate products

In addition to training, we provide an extensive start-up package including:

  • essential equipment (printers, plotter, heat press etc.)
  • a marketing launch programme followed by centralised marketing support
  • marketing collateral and product catalogues
  • a dedicated website for your franchise
  • appointment generating and contact management systems
  • Sage accounting software

There when you need us

You will make the key decisions in your business. But we are always on hand with advice and any additional support you may need in relation to marketing, finances or training.

We also hold regular one-to-one business reviews and network meetings where you can meet franchisees from other territories to share ideas.

To get the full list of what you receive in your franchise package, please click here.

Wider benefits: on-trend and flexible

We keep up-to-date with industry trends and issues such as personalisation and sustainability. Our product portfolio includes a wide choice of eco-friendly items. And many products are held in stock at a central UK warehouse for immediate despatch, so orders can be personalised on-demand. 

Recognition Express franchise business opportunity corporate products

Franchise owners can choose a level of involvement that works for them. Some work from home, preferring to outsource production, while others thrive on the manufacturing aspect of the business and operate from small industrial units.

At a glance summary

  • Dynamic £3bn marketplace
  • Six lucrative income streams
  • Home-working potential
  • Excellent support and training
  • Robust marketing framework

A perfect match?

We’re looking for customer-driven franchisees who are good communicators and motivated by achievement. If you have the energy and enthusiasm to follow a proven business system to meet and exceed customer demands, this could be an ideal opportunity.

There is capacity in the UK for 80-90 Recognition Express operations. So, while resale opportunities are available, we are also looking for new franchisees.

What do our franchisees say?

“The support has been first class with excellent material and an ever-improving range of centralised marketing programmes.”

Sally Findlay, Recognition Express, Mid Surrey

 “With a Recognition Express franchise, you have the freedom to take the business in whatever direction you see fit. The corporate recognition marketplace offers a lot of scope, and franchisees are 100 per cent in charge of making their own destiny. You have complete autonomy, but you are buoyed-up by the franchisor’s support and guidance.” 

Graham Marshall, Recognition Express Essex

Find out more

Recognition Express is a previous winner of the BFA/HSBC Franchisor of the Year award and has franchisees nationwide – many of whom have been active for more than 25 years. We’re part of The Bardon Group, which runs three additional well-established, high-quality brands: Kall Kwik, ComputerXplorers and Techclean.


Interested and want to know more?

By filling in the form below you will be able to receive a copy of the Recognition Express prospectus.

This will provide you with more detailed information on the franchise opportunity and allow you to contact them direct with any questions you may have.

This is FREE and non-obligatory; we never share or sell your personal information.

At a Glance

Established:1979

Min total investment:
£35000

Min contribution:
£10000

Development type:
Full

UK presence:
40 franchisees

Development type:

Franchisee Case Studies

Recognition Express  Franchisee

Interview with Stuart Fisher, Recognition Express, Harrow

Stuart Fisher

Stuart Fisher launched his Recognition Express franchise in Harrow after a career in accountancy and hasn't looked back since. Stuart shares his reasons for going into franchising, what training and support he receives, and what he would advise to those looking into franchising.

Franchisor Interview

Interview with Nigel Toplis, Recognition Express

Recognition Express

Franchisors name: Nigel Toplis
Name of franchise: Recognition Express

Tell us about how and when Recognition Express was started and the motivation behind establishing the company.
Recognition Express started in 1979 making and delivering personalised name badges to a range of business from public sector (police, fire, councils etc) to supermarkets, hotels, airlines and the like.

After a successful expansion of the franchise to 18 by 2001 and the development of associated products (plaques, door plates, internal signage etc) the company needed to make some changes and began to put a ‘toe in the water’ of Promotional Products.

I joined the company at the end of 2002 and we began a period of ‘controlled re-re-engineering’ with the focus on expanding the number of income streams and increasing the number of franchisees

What have been Recognition Express’ biggest achievements/successes to date so far?
The whole r-e-engineering process was a major task and absolutely critical in ensuring a growing and robust business

What challenges have you had to overcome?
There are always challenges when you are seeking to change the status quo but ultimately change is about getting everybody to appreciate what is best for the business and what is best for them.

What marketing/promotional tools do you use to grow your franchise?
We use a matrix approach of marketing activity including but not limited to:

  • Exhibitions
  • BFA website
  • whichfranchise.com
  • Various magazines
  • PR
  • Direct mail
  • e-blasts

What differentiates Recognition Express from the competition?
We are totally customer focused – ours is not a business of supply or manufacture – our business is about solving problems, providing solutions and building long term solid relationships with customers. And we are better at doing these things than our competitors.

In your opinion, what makes a successful Recognition Express franchisee?
We look for certain key attributes:

  • They must be ‘people’ people
  • Diligent and hard working
  • Well-organised
  • Ambitions
  • Prepared to follow a system
  • Want to build relationships

What changes have you seen in your industry over recent year? And how have you adapted to them?
During recession many people will resort to selling on price but we have stuck to our guns and sold as always on what value we can add to the customer – we took the view and maintain it that if you resort to selling on price then you become a commodity player and you have no competitive advantage.

What does the future hold for Recognition Express?
We are very positive we have a very good business system which we are constantly developing, augmenting, adding to.

We have a very solid and receptive network of Franchise Owners.

We are supported by suppliers who understand both the products and our market and who treat our Franchise Owners as the Managing Directors that they are.

What expansion plans have you got nationally and internationally?
We do not intend to expand internationally – there is still a lot left in the UK market and we will grow as quickly as we can invite the right people to join us.

What advice would you give to someone considering franchising their business?

  • Take professional advice
  • Get someone to do a ‘one day’ evaluation of your business and give you an unbiased assessment of whether your business can in fact be franchised and roughly what the launch cost would be.
  • Do that rather than sign up day one with a ‘consultant’
  • Be prepared to invest significant money
  • Be prepared for growth of the network to be modest at first

If you had to do it all again, what would you do differently?
Probably nothing actually – what we did wrong we learnt from and what we’ve done right we’ve replicated.

To find out more about Recognition Express click here

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