Having researched the franchise market extensively the Recognition Express name kept recurring and I was attracted by the level of margins achievable coupled with a start-up package which represented excellent value, with literally every conceivable requirement included- from training and equipment right down to envelopes and business stationery.

How have you found the training and support given by Recognition Express?

The initial 2 week training course was comprehensive, but as a consequence, was a lot to absorb. As with anything, knowledge comes with experience. The on-going support from Head Office and the rest of the network of franchisees is excellent- support in all aspects of the business is readily available whenever needed, not for a limited time after training, but on an on-going basis.

How was your first year in business?

The first 12 months I was still responsible for another business and as a consequence my time was seriously diluted. I was unable to devote the sufficient time and effort to establish my Recognition Express business. Fortunately, I was able to draw a line under year one and I knew I had to ‘hit the ground running’ in year two. Marketing has been my high priority and I put systems in place to ensure that an established and proven marketing plan was followed to the letter- and eventually this began to pay dividends.

How do you see your business progressing?

My office is our converted garage which has been invaluable when visitors call and in creating a working environment. This will be acceptable for maybe another 6 months, but thereafter I will look to expand into new premises. I am presently making enquiries about employing an assistant, as time does get very tight. My wife, Mary is more involved in the business now too- helping with the accounts and marketing.

Do you have any advice to anybody considering Recognition Express as a franchise?

There is no magic formula for success; business will not fall into your lap! The success of this business is based on a high level of sales and marketing activity. The higher the profile you make for yourself, be it through local press stories, networking, cold-calling or direct mail, the more doors you will open and the more business you will get.