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Exclusive Interview: "The Signs Express brands opens doors and lets my business thrive"

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Name: Richard McGonigle
Location: Derry
Franchise: Signs Express
Date launched the franchise: October 2005

Tell us a bit about yourself and what you were doing prior to buying your Signs Express franchise business?

Prior to starting the franchise, I was working at a software firm as a programmer.

Why did you go down the franchise route? And why did you choose a sign franchise and Signs Express?

Like a lot of people, I was working 9-5 in an office environment and really wanted a change. When I began looking into franchising I soon came across Signs Express.

My job at the time involved doing a lot of web development, so I could relate to the design aspect of signage which is what drew me to enquire. I then travelled to Norwich to attend a discovery day, met the support team at HQ and was instantly sold on the potential.

How did you raise the finance?

The majority of my investment came from some savings and was able to arrange additional finance through a business bank loan.

What training and support did you receive initially and ongoing?

Signs Express run a 4-week training programme that I then attended which covered all aspects of running a franchise business from sales to marketing, invoicing to signage.

Once I completed training, the HQ staff assisted me every step of the way, from sourcing my unit ready to an opening strategy. They were always on the end of the phone for any queries that I had and still are to this very day.

What is a typical day for you as a Signs Express franchisee?

A typical day begins with a morning meeting with the team where we schedule the day’s workload. I normally have a few site visits to do each day as well as taking phone calls, completing quotes and replying to any email queries.

What challenges have you faced?

Some business sectors have been hit hard with the recession so we had to redirect our focus in different avenues. This has meant our business has continued to be successful.

Has becoming a franchisee changed your life, if so how?

That’s easy, I am happy at work.

What is the most invaluable piece of advice you could give someone looking to buy their first franchise?

As with any new business, the beginning is tough but stick with it to reap the rewards and remember you are not alone when you are part of a franchise like Signs Express.

In your opinion, what makes a successful franchisee?

Someone that can work well with others and can adapt to change. No two days are ever truly the same, which is one of the reasons I enjoy the sign industry so much.

What are your plans for the future?

Plans for the future are firmly fixed on growth and I’m looking forward to taking the business to the next level.

Would you do it again?

Without hesitation

Find out more about a Signs Express franchise

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