GoodOaks Homecare is one of the UK’s leading homecare franchises, built on partnership, innovation, and a clear mission: transforming the lives of families across the country.
Founded in 2011 to provide premium care for older people in Dorset, GoodOaks has grown by offering flexible, high-quality services tailored to each client’s needs. From full-time live-in care to daily visits that support independence, we deliver care that makes a real difference.
What sets us apart is our people. Our Founders started their careers as homecare professionals, so they know first-hand what it takes to deliver outstanding care. That’s why our mission has never changed: to be the go-to provider of quality care at home by valuing, developing, and rewarding the caring people who work with us.
Today, GoodOaks is proud to be making an impact every single day, improving quality of life for hundreds of clients while creating a trusted brand that Franchise Partners can believe in and grow with.
Award-winning network
GoodOaks Homecare has established itself as a multi-award-winning franchise, recognised nationally for excellence in care, innovative marketing and outstanding franchise support.
In the past two years alone, we have been named finalists in multiple categories at the British Franchise Awards, including Franchisor of the Year (Expanding) and Marketing. At the Home Care Awards, we secured seven separate wins across 2024 and 2025, including the coveted Grand Prix award, Marketing Expertise and Best Individual Homecare Branch. We were also named finalists in five categories at the 2025 Leaders in Care Awards.
This consistent recognition demonstrates our unwavering commitment to quality care, ethical franchising and exceptional support for our Franchise Partners.
Our Franchise opportunity
If you share our commitment to care quality and our PRIDE values of Professionalism, Respect, Integrity, Dedication and Empathy, we would love to hear from you.
Becoming a GoodOaks Franchise Partner gives you access to an inspiring network of compassionate, supportive entrepreneurs. You’ll also benefit from the systems, technology and guidance needed to launch, grow and lead your business year on year.
As a network, we’re invested in our brand and continuously improving it. Every Franchise Partner brings their own experience, ethos and drive to not only their business, but to the wider network. We work in genuine partnership, sharing ideas and solving challenges together, creating an agile, forward-thinking community.
By joining, you’ll also be transforming your own life by embedding yourself in a meaningful, growing sector with not only financial returns, but emotional and lifestyle rewards too.
“GoodOaks’ constant commitment to quality and high standards helps me stand out from the crowd.” - Elena Mlajiceanu Franchise Partner - GoodOaks Mid Sussex
Our Key USPs
- INNOVATIVE - Our systems are designed for today’s fast-evolving care environment, helping Franchise Partners thrive in the decades of change ahead. Innovation sits at the heart of GoodOaks’ offering.
- HOMEGROWN - Stronger ties to the local community mean a better understanding of clients’ needs and preferences, leading to more effective, tailored care. And because we’re UK-owned and independent, without the overheads of a multinational corporation, our Franchise Partners retain more of their hard-earned profits.
- SUPPORTIVE - We provide the most comprehensive training and ongoing support in the sector, guiding you every step of the way.
- COMMITTED - At GoodOaks, our Directors personally recruit Franchise Partners who share our commitment to care excellence. You won’t be dealing with salespeople you never hear from again - instead, you’ll speak directly with the Co-Founders themselves.
- NURTURING - We guide Franchise Partners through every stage of building their business. Through hands-on support, toolkits, face-to-face meetings and regular contact, we provide expertise in compliance, recruitment, HR, financial management and marketing.
“I wanted to be part of a business that aligned with my personal values and ethos. GoodOaks delivered on this and their mission to be the go to provider for quality care at home is something I am extremely passionate about.” - Arpan Patel, Property developer turned Care Entrepreneur
Ideal partner
Our Franchise Partners share our values of professionalism, respect, integrity, dedication and empathy. They are passionate about providing quality care, knowing it is the key to sustainable business success. They also bring personal qualities that help them thrive in their local care market:
- Genuine Care - a passion for serving the community through quality care
- Ambition and Work Ethic - the resilience, patience and determination to grow a business
- Communication - the ability to lead teams, support clients, and build strong referral networks.
“I decided to set up my own homecare business after caring for my mother in law at home. Seeing and understanding the positive impact that being cared for in your own home can have, was what drove my passion to care into a business.” - Fiza Bukhari, Flight Attendant turned Care Entrepreneur
Interested in GoodOaks?
Contact Ben Ashton
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