Posted:10-September-2025
From corporate recruitment to compassionate care
In 2024, and after a successful 15-year career in corporate recruitment with world-leading companies such as Apple, Microsoft and Procter & Gamble, Annie decided it was time for a change. She had spent years placing the right people in pivotal roles, building teams and supporting growth in some of the most competitive sectors. But while her corporate career was rewarding, Annie wanted to channel her skills into something more personal and something with a lasting impact on people’s lives.
For Annie, the move into the care sector was a bold change of direction. But with the support and training of the GoodOaks franchise network, the transition was not only achievable, it was inspiring. Today, Annie is the proud owner of GoodOaks Homecare Woodford Green, a branch that’s already making a difference in the local community.
Annie’s background in recruitment gave her a strong foundation for building a successful franchise. She knows first-hand how important it is to place the right people in the right roles, especially when it comes to homecare. This expertise has shaped her approach at GoodOaks Woodford Green, where she has prioritised recruiting only the most skilled, compassionate care professionals.
“The people we hire are more than just care professionals; they are individuals passionate about making a difference,” says Annie. “Our recruitment process is thorough, emphasising not just experience and skill but also empathy and a genuine commitment to enhancing the quality of life for our clients.”
This dedication to hiring has helped Annie quickly build a reputation for excellence. Her team embodies the GoodOaks values of combining professionalism with warmth, ensuring clients and their families feel confident and supported.
Backed by the GoodOaks network
While Annie brought her skills and drive, she credits much of her successful transition to the comprehensive support offered by GoodOaks. From initial training to ongoing business development guidance, the franchise network provided the tools, structure and reassurance she needed to step into a completely new sector.
“The support team has been invaluable,” Annie shares. “They helped me navigate everything from compliance and care regulations to marketing and systems. Knowing I had that expertise behind me gave me the confidence to focus on building my team and growing the branch.”
Interested and want to know more about GoodOaks?
The GoodOaks profile outlines all aspects of their franchise opportunity and allows you to contact them for further information or to ask a question.
