GoodOaks Homecare is one of the leading homecare franchises. It is built on partnership, innovation and a deeply held commitment to transform the lives of families across the country.
GoodOaks was established in 2011 to provide premium care for older people in Dorset. The aim of our comprehensive homecare services is to do as much or as little as our clients need around the home. We offer a number of different services, covering every aspect of care at home, to help support independence and provide companionship to family members.
From around the clock care with our live-in care service, to daily visits to support with anything from personal care to enjoying a cup of tea together, we cover it all.
Our Founders’ experience of working as homecare professionals prior to establishing GoodOaks has informed our focus on our People. Our mission has always remained the same: “to be the go-to provider of quality care at home by valuing, developing and rewarding the caring people who work with us.”
Today we are proud of the contribution we make to our community, improving the quality of life for hundreds of people every day.
Award-winning network
In the past 12 months, GoodOaks Homecare have stood out as industry leaders, earning prestigious honours across multiple national awards. This recognition reflects our commitment to outstanding care, innovative marketing, and exceptional franchise support.
Recent awards and achievements include:
- Finalists in two categories at the 2025 British Franchise Awards: Franchisor of the Year - Expanding, and Marketing.
- 2024 British Franchise Awards finalist for Franchisor of the Year – Expanding
- Five wins at the Home Care Awards 2025: Grand Prix, Marketing Expertise, Best Individual Homecare Branch (Gold), Best Start-Up Homecare Service, and Rising Star (Manager).
- Two award wins at the Home Care Awards 2024: Nutrition & Hydration, and Learning & Development.
- Finalists in four additional categories at the Home Care Awards 2024.
This collection of accolades highlights our unwavering commitment to innovation, ethical franchising, care quality, and franchisee support, making GoodOaks an award-winning franchise opportunity you can trust.
Our Franchise opportunity
If you share our commitment to care quality and share our PRIDE values of Professionalism, Respect, Integrity, Dedication and Empathy, we would love to hear from you.
Becoming a GoodOaks Franchise Partner will not only give you access to an inspiring network of compassionate, supportive entrepreneurs; we also provide you with the technology and systems to kick start, build, lead and grow your business year on year.
As a network, we’re all invested in the brand and want to continuously improve it. Every owner brings their experience, ethos and drive to not only their business but the network as a whole. We work in genuine partnership across our network, open to new ideas and making us an agile, forward thinking network that helps solve each others’ problems.
You’ll also change your own life – by embedding yourself in a meaningful, growing sector, you can gain not only the financial, but also the emotional, and lifestyle returns on the investment of your capital, effort and energy.
“GoodOaks’ constant commitment to quality and high standards helps me stand out from the crowd.” - Elena Mlajiceanu Franchise Partner - GoodOaks Mid Sussex
Our Key USPs
- INNOVATIVE - Our systems have been designed for today’s fast evolving care environment, allowing franchise partners to thrive in the decades of change that lie ahead. Innovation is at the heart of the GoodOaks’ offering.
- HOMEGROWN - Stronger ties to the local community means a better understanding of the needs and preferences of the local population, leading to more effective and bespoke care services. And because we’re UK owned and independent, without the overheads of a multi-national corporation, our franchise partners retain a greater portion of their hard earned profits.
- SUPPORTIVE - We’ve got the best and most comprehensive training and on-going support in the sector and will guide you at every step of the way.
- COMMITTED - GoodOaks’ Directors are involved personally in recruiting franchise partners that share our commitment to care excellence, no sales people you’ll never hear from again, hear directly from the Co-Founders themselves
- NURTURING - We guide our franchise partners through all stages of starting, running and nurturing their business. Through hands-on support, toolkits, face-to-face meetings, and regular telephone contact, we will support you in compliance, recruitment, HR, financial management and marketing.
“I wanted to be part of a business that aligned with my personal values and ethos. GoodOaks delivered on this and their mission to be the go to provider for quality care at home is something I am extremely passionate about.” - Arpan Patel, Property developer turned Care Entrepreneur
Ideal partner
Our partners share our values of professionalism, respect, integrity, dedication and empathy. They are passionate about providing quality care, knowing that that is key to sustainable business success. They have a shared set of characteristics that allow them to flourish in their local care market:
- Genuine Care - Our partners need to be passionate about providing a quality service to their community
- Ambition and Work Ethic - Starting any company is hard work, demanding at times, and requiring vision and patience.
- Communication - In a people business such as this, communication is key. Not only will you need to lead your team of care professionals and liaise with clients, but promoting your business and building relationships with the people who’ll be referring clients to you.
“I decided to set up my own homecare business after caring for my mother in law at home. Seeing and understanding the positive impact that being cared for in your own home can have, was what drove my passion to care into a business.” - Fiza Bukhari, Flight Attendant turned Care Entrepreneur
Interested in GoodOaks?
Contact Ben Ashton
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