Really Awesome Coffee Franchise

A profitable business that “doesn’t really feel like work”

INTRODUCING REALLY AWESOME COFFEE

Since the first mobile café launched in Coventry in 2010, Really Awesome Coffee has grown to become a market leader with a network of over 50 franchisees. We are proud to be the fastest growing mobile coffee franchise in the UK.

The Concept – it’s simple; take advantage of the huge demand in the ever expanding UK coffee market but avoid the fierce competition on the high street by taking the coffee shop directly to customers in our unique mobile café vans.

WHAT’S INVOLVED IN RUNNING A MOBILE CAFÉ?

The business is built around a daily coffee round that we help you establish, with the mobile café visiting local businesses at agreed times each day to serve a full range of gourmet coffees, frappes & smoothies as well as hot and chilled food options – everything you would expect in a top quality high street café. There is usually a relaxed and enjoyable atmosphere at the van with your day being made up of other people’s breaks from work. A large portion of franchise partners also make significant additional income from optional weekend ‘events’ work.

WHAT MAKES US UNIQUE?

At Really Awesome Coffee we pride ourselves in the level of training and ongoing support we provide our franchisees, and we also like to be at the forefront of the industry in terms of technological developments and advances.

There are lots of things that we believe make our business a unique prospect – here are a few:

The Mobile Café – developed and built by us, our coffee vans are uniquely capable, efficient, and environmentally friendly. We are very proud of the vans and provide a full tour on our Discovery Day events.

The Really Awesome App – we like to make it as easy as possible for our customers to buy from us. Our bespoke app alerts customers when our franchisees’ vans are on their way and also allows them to pre-order their drinks so that they can avoid the queue.

RAPoS – our bespoke electronic-point-of-sale till system. As well as performing standard functions and linking with the customer app, it also syncs with online coffee route maps and generates a suite of detailed ‘coffee-stop specific’ reports that are vital in tracking performance and ensuring that optimal business development advice is provided.

TRAINING & SUPPORT

We like our franchise partners to be able to concentrate on the most important things – providing great service and building lasting relationships with their customers.

As franchisors it’s therefore our job to make the day-to-day operation of your business as simple and easy as possible. This starts with providing structured, comprehensive training and continues with regular in-territory support from your Franchise Development Manager and remote support from our head office team.

Full details on our training and business launch program can be found on our website; however, here’s a quick breakdown for you:

Step 1: After an initial training day we carry out detailed business launch preparations with you.

Step 2: You spend 2 weeks with us at our training centre in Coventry.

Step 3: We spend 2 weeks with you in your territory to launch your business.

Step 4: We review your trading data and your Franchise Development Manager visits you regularly to maintain momentum and keep your business growing.

INVESTMENT & RETURNS

With Mercedes-Benz and HSBC’s Franchise Unit as finance partners, the required initial investment is just under £10,000. However, some franchise partners invest more up-front to reduce monthly finance repayments over the first few years.

With typical turnovers of between £80,000 and £100,000 and an average combined gross profit margin of over 60% (over 80% on gourmet drinks and lower on food items), there is plenty of profit to be made for those willing to put in the work and commit to the system.

WHO MAKES A GREAT REALLY AWESOME COFFEE FRANCHISEE?

A lot of our franchise partners cite the fact that although they work hard, it “doesn’t really feel like work”.

The honest answer to this question is it’s simply someone who will enjoy the social aspect of the role and who, with our assistance, is prepared to put in the short term hard work that is needed to grow any business.

The honest answer to this question is it’s simply someone who will enjoy the social aspect of the role and who, with our assistance, is prepared to put in the short term hard work that is needed to grow any business.

Interested and want to know more?

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