After 14 years with Ovenclean, the UK’s leading professional oven cleaning specialist, franchisee John Dyer is selling up one half of his thriving business to his employee Richard, and is now on the hunt for a buyer for his other territory, which stretches from Norwich to Stowmarket! Having spent 20 years in a senior logistics role, in 2004, John decided the time was right for a fresh challenge. John looked at various different franchises, across a variety of markets, but soon came to the conclusion that Ovenclean was the one for him. “I was confident I could easily do the work, and the fact the service is a great customer pleaser with a nice repeat business model, was the icing on the cake! “I get to meet so many interesting people. I even have a few customers from the music industry and a very famous chef lives in my area, so no day is ever the same as there are always new people to meet.” Richard joined John 15 months ago, to help him service his second territory, so when John made the decision to sell, Richard was in the perfect position to be able to take it on. “I’ve worked in engineering my whole life and simply wasn’t enjoying it anymore. When the opportunity to join John came along, I jumped. It is totally different to anything I’ve done in the past, but I love it!” enthuses Richard. “I don’t want to blow my own trumpet, but customers are always delighted with the results I can achieve using the Ovenclean system. In fact, the best part about it is the customer satisfaction! I’ve never had a customer-facing role before, and rarely even got any recognition for my work, but now I get to put a smile on customer’s faces everyday – you can’t beat it! “As you can imagine, John has grown a fantastic customer base over the years, and so I now also benefit from the database of contacts, not to mention brand awareness, that John has built up.” Says Richard. John is thrilled that Richard will be taking on this half of the business and wishes him the best of luck with his new venture. “My advice for Richard is simple; stay loyal to the brand, customers and above all yourself, and you will do well.” Ovenclean is the longest established and most successful domestic oven cleaning franchise in the UK, providing specialist oven cleaning services to a large, virtually untapped marketplace. Franchisees operate from professionally liveried vans and so benefit from low overheads and high flexibility. The top quality, powerful yet safe Ovenclean product range, exclusive to franchisees, effectively cleans ovens and hobs, Aga range cookers and barbecues, restoring them to pristine condition within a matter of a few hours. John remains working on his other territory whilst also searching for another buyer and is looking forward to a well-deserved rest!
After 14 years with Ovenclean, the UK’s leading professional oven cleaning specialist, franchisee John Dyer is selling up one half of his thriving business to his employee Richard, and is now on the hunt for a buyer for his other territory, which stretches from Norwich to Stowmarket!
Having spent 20 years in a senior logistics role, in 2004, John decided the time was right for a fresh challenge. John looked at various different franchises, across a variety of markets, but soon came to the conclusion that Ovenclean was the one for him.
“I was confident I could easily do the work, and the fact the service is a great customer pleaser with a nice repeat business model, was the icing on the cake!
“I get to meet so many interesting people. I even have a few customers from the music industry and a very famous chef lives in my area, so no day is ever the same as there are always new people to meet.”
Richard joined John 15 months ago, to help him service his second territory, so when John made the decision to sell, Richard was in the perfect position to be able to take it on.
“I’ve worked in engineering my whole life and simply wasn’t enjoying it anymore. When the opportunity to join John came along, I jumped. It is totally different to anything I’ve done in the past, but I love it!” enthuses Richard.
“I don’t want to blow my own trumpet, but customers are always delighted with the results I can achieve using the Ovenclean system. In fact, the best part about it is the customer satisfaction! I’ve never had a customer-facing role before, and rarely even got any recognition for my work, but now I get to put a smile on customer’s faces everyday – you can’t beat it!
“As you can imagine, John has grown a fantastic customer base over the years, and so I now also benefit from the database of contacts, not to mention brand awareness, that John has built up.” Says Richard.
John is thrilled that Richard will be taking on this half of the business and wishes him the best of luck with his new venture. “My advice for Richard is simple; stay loyal to the brand, customers and above all yourself, and you will do well.”
Ovenclean is the longest established and most successful domestic oven cleaning franchise in the UK, providing specialist oven cleaning services to a large, virtually untapped marketplace. Franchisees operate from professionally liveried vans and so benefit from low overheads and high flexibility. The top quality, powerful yet safe Ovenclean product range, exclusive to franchisees, effectively cleans ovens and hobs, Aga range cookers and barbecues, restoring them to pristine condition within a matter of a few hours.
John remains working on his other territory whilst also searching for another buyer and is looking forward to a well-deserved rest!
Franchise Brands plc is delighted to be celebrating 10 successful years owning, operating and developing Ovenclean, the UK’s original network of oven cleaning specialists. “Since acquiring the franchise back in 2008, we’ve been able to help so many franchisees from all different walks of life with our tried and tested business model.” says Tim Harris, Managing Director of Ovenclean. “Becoming a full member of the BFA in 2015 was a great milestone for us. We’ve worked hard to ensure new and existing franchisees have the best support possible to run their own successful oven cleaning business, and the acknowledgement by the BFA confirmed that we are doing a great job. Ella Pugh, Head of Marketing for Ovenclean explains how the brand strategy has changed over the years. “To run a business like Ovenclean you need to be able to adapt and move with the times. Our marketing strategy has changed so much in the last 10 years, moving from mainly offline activity, to investing in a high-profile TV campaign, and now over 70% of the leads generated from national marketing come from digital sources.” As for the franchisees, they are thriving. Owen Rowlands, specialist for the Stevenage area, joined the franchise in 2012 after working in highway construction and maintenance for 15 years. Because he had no experience elsewhere, he had felt trapped, but he seized the opportunity to invest in an Ovenclean franchise, and it’s completely changed his life for the better. “Since starting my Ovenclean journey, my life has been stress-free with nobody on my case, and I earn more money! Each month, turnover gets better and better. I’m never resentful about having to go to work in the morning and that makes a huge difference. We spend the majority of our time working, so it’s no good if you’re miserable doing it!” In 2014, James Arthur of Ovenclean Macclesfield and Congleton became Ovenclean’s 100th franchisee. James previously worked in the charity sector managing a team of twelve people, having also been a professional yachtsman for two years before that, and he is now thoroughly enjoying taking the helm of his own business! “I am healthier and happier than I’ve been in a long time.” James enthuses. “And I’m making a very good living from it too!”. James has found there are many benefits to joining Ovenclean. “I really enjoy the flexibility it offers as we are now able to visit our holiday home in Pembrokeshire more often, my blood pressure has gone down, I love being out and about meeting new people every day, and I’ve even lost half a stone! I have absolutely no regrets whatsoever about my decision and couldn’t be happier!”
Franchise Brands plc is delighted to be celebrating 10 successful years owning, operating and developing Ovenclean, the UK’s original network of oven cleaning specialists.
“Since acquiring the franchise back in 2008, we’ve been able to help so many franchisees from all different walks of life with our tried and tested business model.” says Tim Harris, Managing Director of Ovenclean.
“Becoming a full member of the BFA in 2015 was a great milestone for us. We’ve worked hard to ensure new and existing franchisees have the best support possible to run their own successful oven cleaning business, and the acknowledgement by the BFA confirmed that we are doing a great job.
Ella Pugh, Head of Marketing for Ovenclean explains how the brand strategy has changed over the years. “To run a business like Ovenclean you need to be able to adapt and move with the times. Our marketing strategy has changed so much in the last 10 years, moving from mainly offline activity, to investing in a high-profile TV campaign, and now over 70% of the leads generated from national marketing come from digital sources.”
As for the franchisees, they are thriving. Owen Rowlands, specialist for the Stevenage area, joined the franchise in 2012 after working in highway construction and maintenance for 15 years. Because he had no experience elsewhere, he had felt trapped, but he seized the opportunity to invest in an Ovenclean franchise, and it’s completely changed his life for the better. “Since starting my Ovenclean journey, my life has been stress-free with nobody on my case, and I earn more money! Each month, turnover gets better and better. I’m never resentful about having to go to work in the morning and that makes a huge difference. We spend the majority of our time working, so it’s no good if you’re miserable doing it!”
In 2014, James Arthur of Ovenclean Macclesfield and Congleton became Ovenclean’s 100th franchisee. James previously worked in the charity sector managing a team of twelve people, having also been a professional yachtsman for two years before that, and he is now thoroughly enjoying taking the helm of his own business! “I am healthier and happier than I’ve been in a long time.” James enthuses. “And I’m making a very good living from it too!”.
James has found there are many benefits to joining Ovenclean. “I really enjoy the flexibility it offers as we are now able to visit our holiday home in Pembrokeshire more often, my blood pressure has gone down, I love being out and about meeting new people every day, and I’ve even lost half a stone! I have absolutely no regrets whatsoever about my decision and couldn’t be happier!”
Ovenclean, the UK’s longest established oven cleaning business and part of Franchise Brands plc, has broken its previous records, selling more franchises in 2016 than any other year since the brand was established in 1992. Tim Harris, CEO of Franchise Brands plc says, “It’s vital to Ovenclean that the business continues to recruit high quality franchisees to fill vacant territories, and expand our UK network to fulfil customer demand. The team at Head Office work closely with our existing franchisees, so that we can ensure that the lucrative franchise opportunity we are offering appeals to prospective candidates.” The marketing strategy for Ovenclean franchise recruitment is always changing and adapting to the franchise market trends, and as a result, Ovenclean were able to achieve a record number of enquiries from prospective franchisees, surpassing 2015 figures by 21%. The Ovenclean Head Office team continues to work hard to maintain these excellent recruitment figures. Recruitment marketing is invested primarily through online channels, and supported by traditional media such as newspapers and magazines. The increase in enquiries led to a 30% increase in sales of franchisees territories versus 2015, and Ovenclean are looking forward to seeing what results they can achieve in 2017. Interested in joining the success of Ovenclean? Learn more about franchisee opportunities by contacting our team!
Ovenclean, the UK’s longest established oven cleaning business and part of Franchise Brands plc, has broken its previous records, selling more franchises in 2016 than any other year since the brand was established in 1992.
Tim Harris, CEO of Franchise Brands plc says, “It’s vital to Ovenclean that the business continues to recruit high quality franchisees to fill vacant territories, and expand our UK network to fulfil customer demand. The team at Head Office work closely with our existing franchisees, so that we can ensure that the lucrative franchise opportunity we are offering appeals to prospective candidates.”
The marketing strategy for Ovenclean franchise recruitment is always changing and adapting to the franchise market trends, and as a result, Ovenclean were able to achieve a record number of enquiries from prospective franchisees, surpassing 2015 figures by 21%.
The Ovenclean Head Office team continues to work hard to maintain these excellent recruitment figures. Recruitment marketing is invested primarily through online channels, and supported by traditional media such as newspapers and magazines. The increase in enquiries led to a 30% increase in sales of franchisees territories versus 2015, and Ovenclean are looking forward to seeing what results they can achieve in 2017.
Interested in joining the success of Ovenclean? Learn more about franchisee opportunities by contacting our team!
It’s no wonder Stephen Hemsley, Executive Chairman of Franchise Brands plc, is thrilled with the company’s recent flotation, with the share price rising strongly since the IPO in early August. “It’s exactly what we were hoping for. We priced the issue realistically to hope for a bounce in the after-market. The placing was very significantly over-subscribed” says Stephen. In 1998 Hemsley joined the then private company Domino’s Pizza as Finance Director, leading them to an IPO on AIM in 1999. Subsequently as CEO he led the business through a period of growth. During his 18-year association with Domino’s Pizza, Stephen has taken the company from a market capitalisation of £25m to around £1.8 billion and membership of the FTSE 250 Index and from around 100 to over 900 stores across the UK, Ireland and Europe. “I’ve conducted an IPO a number of times before and it’s still quite a strain! Julia Choudhury, my Corporate Development Director, also took a great deal of the load. Julia’s been through the process in the past too with her City background, so we had a reasonable amount of experience involved in the process. “But the task itself is not to be underestimated, and it needs to be managed. I had a pretty clear idea of how we wanted this done and the team we needed to get it done. And indeed the timetable, which you mustn’t let stretch too much. “Unfortunately right in the middle of our timetable, Brexit popped up! It was definitely unexpected and unwelcome, but I do feel that UK plc will now get on with it. The decision’s been made and I think it’s being very well managed by the Bank of England and the government, they’re not rushing into any decisions. I think when the button’s pressed on Article 50 there’ll be a period of additional uncertainty, then I think we’ll come out of the other side in a brave new world. We’ll manage our business accordingly; I don’t think it has serious implications for either Domino’s or Franchise Brands.” There’s no doubt that the decision for Franchise Brands to go public rather than seek other investment options, such as private equity or venture capital, is the right one for the business. It will certainly make acquiring other businesses easier, and particularly locking in the management of those businesses. Stephen explains: “It’s difficult to lock people in with equity in a private company but much easier in a publicly listed company. We are only looking at businesses where the management team want to carry on as part of Franchise Brands. Some of the restrictions on their growth may be to do with being privately funded, with some shareholders wanting a realisation or an exit, but we will only look at those business which have good management that want to stay with Franchise Brands going forward. This will help us to grow in a more controlled and sustainable way.” Currently, Franchise Brands boasts not only their decent profitable brands, but their well-managed host of central services including marketing, franchisee recruitment and franchise support. Stephen continues: “What we’re looking to do is share those resources with other ambitious people and brands that want to grow. What we don’t have is an army of people waiting to manage someone else’s brand for them. Alongside that we can show them a few tricks we learned over the years at Domino’s and other businesses that we’ve built up.” Acquisitions are clearly the next step for Franchise Brands. Stephen explains, “What we’re looking for is B2C brands, where a lot of our expertise is. The second characteristic we’re looking for is a franchise with high added value by the franchisee We’re not looking for franchises with a high supply element, with slim margins made by the franchisee on supplies by the franchisor. In our brands, all the value add is created by the franchisee and that’s crucial in our future acquisitions. We’re only going to acquire businesses that are already successful. We want to take good businesses and make them great. We very much want existing management involved, we want to invest in them, and show them some of the things that maybe they don’t know is possible or can’t afford to do at the moment. We want to help them expand their business and their franchisees’ businesses while doing that. I very much hope we’ll be doing our first couple of deals within 12 months or less.” Hemsley has clearly set out Franchise Brand’s ambitions: “We floated this business at around £15m. The board’s target is to create a £100m business within the next five years perhaps. We’ve got to find the right deals with the right management that fit with the benefits that we have to offer. It’s growth without compromise on quality or price.” *Quotes taken from full interview by the BFA. Transcript available at the BFA website. Franchise Brands plc is a group of international multi-brand franchisors, whose current brands are ChipsAway, Ovenclean and MyHome.
It’s no wonder Stephen Hemsley, Executive Chairman of Franchise Brands plc, is thrilled with the company’s recent flotation, with the share price rising strongly since the IPO in early August. “It’s exactly what we were hoping for. We priced the issue realistically to hope for a bounce in the after-market. The placing was very significantly over-subscribed” says Stephen.
In 1998 Hemsley joined the then private company Domino’s Pizza as Finance Director, leading them to an IPO on AIM in 1999. Subsequently as CEO he led the business through a period of growth. During his 18-year association with Domino’s Pizza, Stephen has taken the company from a market capitalisation of £25m to around £1.8 billion and membership of the FTSE 250 Index and from around 100 to over 900 stores across the UK, Ireland and Europe.
“I’ve conducted an IPO a number of times before and it’s still quite a strain! Julia Choudhury, my Corporate Development Director, also took a great deal of the load. Julia’s been through the process in the past too with her City background, so we had a reasonable amount of experience involved in the process.
“But the task itself is not to be underestimated, and it needs to be managed. I had a pretty clear idea of how we wanted this done and the team we needed to get it done. And indeed the timetable, which you mustn’t let stretch too much.
“Unfortunately right in the middle of our timetable, Brexit popped up! It was definitely unexpected and unwelcome, but I do feel that UK plc will now get on with it. The decision’s been made and I think it’s being very well managed by the Bank of England and the government, they’re not rushing into any decisions. I think when the button’s pressed on Article 50 there’ll be a period of additional uncertainty, then I think we’ll come out of the other side in a brave new world. We’ll manage our business accordingly; I don’t think it has serious implications for either Domino’s or Franchise Brands.”
There’s no doubt that the decision for Franchise Brands to go public rather than seek other investment options, such as private equity or venture capital, is the right one for the business. It will certainly make acquiring other businesses easier, and particularly locking in the management of those businesses. Stephen explains: “It’s difficult to lock people in with equity in a private company but much easier in a publicly listed company.
We are only looking at businesses where the management team want to carry on as part of Franchise Brands. Some of the restrictions on their growth may be to do with being privately funded, with some shareholders wanting a realisation or an exit, but we will only look at those business which have good management that want to stay with Franchise Brands going forward. This will help us to grow in a more controlled and sustainable way.”
Currently, Franchise Brands boasts not only their decent profitable brands, but their well-managed host of central services including marketing, franchisee recruitment and franchise support. Stephen continues: “What we’re looking to do is share those resources with other ambitious people and brands that want to grow. What we don’t have is an army of people waiting to manage someone else’s brand for them. Alongside that we can show them a few tricks we learned over the years at Domino’s and other businesses that we’ve built up.”
Acquisitions are clearly the next step for Franchise Brands. Stephen explains, “What we’re looking for is B2C brands, where a lot of our expertise is. The second characteristic we’re looking for is a franchise with high added value by the franchisee We’re not looking for franchises with a high supply element, with slim margins made by the franchisee on supplies by the franchisor. In our brands, all the value add is created by the franchisee and that’s crucial in our future acquisitions.
We’re only going to acquire businesses that are already successful. We want to take good businesses and make them great. We very much want existing management involved, we want to invest in them, and show them some of the things that maybe they don’t know is possible or can’t afford to do at the moment. We want to help them expand their business and their franchisees’ businesses while doing that. I very much hope we’ll be doing our first couple of deals within 12 months or less.”
Hemsley has clearly set out Franchise Brand’s ambitions: “We floated this business at around £15m. The board’s target is to create a £100m business within the next five years perhaps. We’ve got to find the right deals with the right management that fit with the benefits that we have to offer. It’s growth without compromise on quality or price.”
*Quotes taken from full interview by the BFA. Transcript available at the BFA website. Franchise Brands plc is a group of international multi-brand franchisors, whose current brands are ChipsAway, Ovenclean and MyHome.
