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Home Instead Franchise

Home Instead franchise owners manage a team of highly-trained carers to provide top-quality care to clients within the comfort of their own home.

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At a Glance

Established: 2005

UK Presence: Over 224 franchisees in the UK

Start Up Cost: £90,000

Min personal contribution: £41,000

BFA Status: Full

Franchise Info

Home Instead caregiver with client

Home Instead Senior Care - making lives better for everyone

Home Instead Senior Care offers a business opportunity like no other, delivering non-medical quality care and companionship to older people in their own homes.

The company provides franchisees with a proven model that delivers both outstanding care and outstanding results; put simply, Home Instead is making lives better for everyone.

There are now over 224 franchises in the UK and the global company operates in 12 countries with over 1,200 offices worldwide.

Home Instead’s mission is ‘To be the most admired care company through changing the face of ageing’ and this is at the heart of everything they do.

An 'outstanding' reputation

A rapidly ageing population means there are high levels of demand for Home Instead’s services. As a result, Home Instead franchisees enjoy huge growth opportunities.

Across the UK network, the franchise business supports more than 15,000 clients and employs in excess of 11,000 CAREGivers.

Home Instead CQC Outstanding Award

Home Instead has over 65 ‘Outstanding’ ratings from inspections by the Care Quality Commission (CQC) for the care they provide, more than any other home care provider.

The UK's No.1 franchise

Home Instead has many accolades including what is considered to be the pinnacle in franchising, the bfa HSBC GOLD’ Franchisor of the Year award 2020. They are also proud to have been named the No. 1 UK franchise company for 2021, in the Elite Franchise Top 100, this is the third time they have topped the ranking.  It is also the No.1 most recommended group in the Homecare.co.uk 2020 awards.

Home Instead franchise awards

Home Instead franchise awards

Home Instead is the only care company to have been awarded the Queen’s Award for Enterprise in the Innovation category. This was in recognition of the relationship-led approach the company adopts and their focus on quality and companionship.

Home Instead has consistently achieved five star rating in the Workbuzz (formerly Smith & Henderson) annual Franchisee Satisfaction survey. The 5 Star rating demonstrates that franchisees are highly satisfied with their business model, the support they receive and are truly engaged with the Home Instead ethos and all it stands for.

What can you expect?

  • No care experience is required

Home Instead is a management franchise so no care experience is necessary. But if you are caring and compassionate and have the skills to be an effective leader, you can embrace their exceptional business model.  As the owner you will be responsible for business growth, with a team of care professionals managing and delivering the quality care.

  • Outstanding training and support

Franchisees have the benefit of a highly experienced national office team which provides specialist and ongoing support including business development, marketing, care, quality, finance, IT and standards teams.  There is a 4:1 ratio of franchise offices to national office employees, one of the highest in the sector, so support is always available. 

Peer support is very important and franchisees are encouraged to build strong relationships with one another and share knowledge, ideas and best practice.

Home Instead provides comprehensive ongoing training including New Owner, 90 and 180-day development programmes held at national office. 

  • Financials

Home Instead Senior Care franchisees are rewarded for their hard work and commitment. The initial investment is between £90,000-£110,000, to cover the franchise fee, the set-up costs, employee recruitment and the working capital to get the business to break even.

  • Your territory

Every Home Instead franchisee operates within a territory determined by the number of seniors within a postcode region. Home Instead has invested in sophisticated demographic technology, which identifies where a franchisee’s target client base lives.


Home Instead franchisee sitting at a desk

There are territories currently available throughout the UK and a small number of resale opportunities.

If you have entrepreneurial flair and a genuine desire to help people age independently, please just get in touch – we would love to speak to you and help you on the path to setting up your own home care business.

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Case Studies

Case Study
Home Instead multi-unit franchisees going from strength to strength

Suhail and Tasnim Rehman are a glowing example of how to build a successful franchise business. In fact, the couple haven’t built just one franchise but three, having successfully decided to centralise some key functions, such as finance, recruitment and training. Meanwhile, each franchise has been able to focus on providing a local service of tailored care and companionship. The couple are continuing their expansion plans in the future.

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Case Study
Caring entrepreneur to inspire new generation of Scottish franchisees

A CARING entrepreneur from Glasgow is set to share insights from his business success story to help inspire a new generation of Scottish franchisees. Suhail Rehman opened a franchise business providing homecare for older people in 2014. Just three years on he is fast approaching a £1 million turnover and is proud to be an employer of choice in the city too.

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Case Study
Exclusive Interview: "Home care franchises is clearly a growth market in Scotland"

Home Instead Senior Care offers an industry-leading franchise model renowned for its outstanding support for franchisees. They have received a Queen’s Award for Innovation in recognition of its work in the care sector. Suhail Reham is the owner of Home Instead Glasgow; in this interview, we talk to Suhail about his franchise journey and how his success has resulted in his wife opening her own Home Instead franchise.  

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Case Study
Interview with Service Leaver Franchisee of the Year finalist, John Kirk

John Kirk enjoyed a successful career in the Royal Air Force serving for 23 years – initially for five years as an Air Traffic Control Officer with the balance as an officer in the RAF Regiment. A Home Instead franchisee for four years, having retired from the forces at the rank of Wing Commander, John has been shortlisted in the Resettlement Awards 2016, in the Service Leaver Franchisee of the Year category. Read more about John’s journey into franchising in our feature interview here…

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Case Study
Exclusive Interview with Clare Jefferies, finalist of 2016 bfa HSBC Franchisee of the Year

After hearing about the quality of care Home Instead provided, Clare wished her parents could have had the same. Wishing to give other families the opportunity she didn't have and having met the Home Instead team, Clare wanted to be part of their franchise family. To find out what makes an award-winning franchisee...

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Case Study
Perfect timing for Scottish homecare franchising say Glasgow husband-and-wife franchise neighbours

It’s a tale of two halves for Home Instead Senior Care’s husband-and-wife franchisees Suhail and Tasnim Rehman in Scotland. After witnessing husband Suhail’s sucess, wife Tasnim, a business manager with Chanel cosmetics for 14 years, realised she saw her future with Home Instead too. But as a franchisee in her very own right.

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Home Instead tops the Elite Franchise Top 100

Home Instead is proud to have been named the No. 1 UK franchise company for the third time in the Elite Franchise Top 100 ranking. The Elite Franchise Top 100 recognises the sector’s brightest businesses and ranks them according to a broad range of criteria from their financial performance and heritage in the industry to their contribution to the community and the way they embrace innovation.

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Home Instead is crowned Franchisor of the Year

Home Instead is absolutely delighted to share the news that they were crowned ‘GOLD’ Franchisor of the Year winner at the virtual bfa HSBC Franchise Awards ceremony.

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'Woman Franchisee of the Year' is awarded to Cath Chalton

Home care franchise Home Instead, is delighted to announce that Cath Chalton, co-owner of the Wirral office has been named ‘Woman Franchisee of the Year’ at the NatWest EWIF (Encouraging Women into Franchising) awards 2020.

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Home Instead shortlisted for two EWIF Awards

Home care franchise, Home Instead Senior Care, has announced that they have two franchise advocates who are finalists in the EWIF (Encouraging Women into Franchising) Awards 2020.

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Home Instead health app partnership creates care sector first

Once again, the leading home care franchise Home Instead is leading from the front, launching the social care sector’s first Digital Health Library and tablet scheme through a partnership with the highly respected Organisation for the Review of Care and Health Apps (ORCHA).

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Home Instead shortlisted for 3 national care awards

Home care franchise Home Instead is delighted to be shortlisted for three prestigious national awards at this year’s LaingBuisson Awards which recognise outstanding achievement and excellence within the health and social care sectors.

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