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Home Instead Franchise

Home Instead franchise owners manage a team of highly-trained carers to provide top-quality care to clients within the comfort of their own home.

Rob Dancy Home Instead

Interested in Home Instead?

Contact Rob Dancy

Franchise Recruitment

or connect with Rob:

At a Glance

Established: 2005

UK Presence: Over 240 franchisees in the UK

Average start up cost: £120,000

Min personal contribution: £41,000

International Presence 12 countries and over 1,200 franchise offices

Development type: Single-unit franchises; multi-unit franchises

BFA Status: Full




Franchise Info

Home Instead caregiver with client

Home Instead - making lives better for everyone

Home Instead offers a business opportunity like no other, delivering non-medical quality care and companionship to older people in their own homes.

The company provides franchisees with a proven model that delivers both outstanding care and outstanding results; put simply, Home Instead is making lives better for everyone.

There are now over 240 franchises in the UK and the global company operates in 12 countries with over 1,200 offices worldwide.

Home Instead’s mission is ‘To be the most admired care company through changing the face of ageing’ and this is at the heart of everything they do.

An 'outstanding' reputation

A rapidly ageing population means there are high levels of demand for Home Instead’s services. As a result, Home Instead franchisees enjoy huge growth opportunities.

Across the UK network, the franchise business supports more than 15,000 clients and employs in excess of 11,000 CAREGivers.

Home Instead CQC Outstanding Award

Home Instead has over 65 ‘Outstanding’ ratings from inspections by the Care Quality Commission (CQC) for the care they provide, more than any other home care provider.

The UK's No.1 franchise

Home Instead has many accolades including what is considered to be the pinnacle in franchising, the bfa HSBC GOLD’ Franchisor of the Year award 2020. They are also proud to have been named the No. 1 UK franchise company for 2021, in the Elite Franchise Top 100, this is the third time they have topped the ranking.  It is also the No.1 most recommended group in the Homecare.co.uk 2020 awards.

Home Instead franchise awards

Home Instead franchise awards

Home Instead is the only care company to have been awarded the Queen’s Award for Enterprise in the Innovation category. This was in recognition of the relationship-led approach the company adopts and their focus on quality and companionship.

Home Instead has consistently achieved five star rating in the Workbuzz (formerly Smith & Henderson) annual Franchisee Satisfaction survey. The 5 Star rating demonstrates that franchisees are highly satisfied with their business model, the support they receive and are truly engaged with the Home Instead ethos and all it stands for.

What can you expect?

  • No care experience is required

Home Instead is a management franchise so no care experience is necessary. But if you are caring and compassionate and have the skills to be an effective leader, you can embrace their exceptional business model.  As the owner you will be responsible for business growth, with a team of care professionals managing and delivering the quality care.

  • Outstanding training and support

Franchisees have the benefit of a highly experienced national office team which provides specialist and ongoing support including business development, marketing, care, quality, finance, IT and standards teams.  There is a 4:1 ratio of franchise offices to national office employees, one of the highest in the sector, so support is always available. 

Peer support is very important and franchisees are encouraged to build strong relationships with one another and share knowledge, ideas and best practice.

Home Instead provides comprehensive ongoing training including New Owner, 90 and 180-day development programmes held at national office. 

  • Financials

Home Instead franchisees are rewarded for their hard work and commitment. The initial investment is between £110,000-£120,000, to cover the franchise fee, the set-up costs, employee recruitment and the working capital to get the business to break even.

  • Your territory

Every Home Instead franchisee operates within a territory determined by the number of seniors within a postcode region. Home Instead has invested in sophisticated demographic technology, which identifies where a franchisee’s target client base lives.

There are territories currently available throughout the UK and a small number of resale opportunities.

If you have entrepreneurial flair and a genuine desire to help people age independently, please just get in touch – we would love to speak to you and help you on the path to setting up your own home care business.

great british franchisee award logo

Rob Dancy Home Instead

Interested in Home Instead?

Contact Rob Dancy

Franchise Recruitment


Click on the link below to receive further information on our franchise opportunity. You can also connect directly with us to ask any questions.

This is FREE and non-obligatory; we never share or sell your personal information.

Home Instead Franchise Resales

Case Studies

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Case Study
Husband and wife team is perfect combination for running a Home Instead franchise

Judy and Will Clay are active members of the Home Instead network and a very integral part of their local community in Kendal, Cumbria.  Realising she wanted to step away from the corporate world, Judy began working as a house manager at a retirement development for older people, where she learnt about Home Instead and the exceptional care they provide.   “As we shared the ethos of the company, this sparked our interest, we realised that we wanted to become Home Instead franchise owners. As husband and wife team with strengths in both business management and care, we work well together and feel this makes a perfect combination to run a home care franchise.” 

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Case Study
Home Instead multi-unit franchisees going from strength to strength

Suhail and Tasnim Rehman are a glowing example of how to build a successful franchise business. In fact, the couple haven’t built just one franchise but three, having successfully decided to centralise some key functions, such as finance, recruitment and training. Meanwhile, each franchise has been able to focus on providing a local service of tailored care and companionship. The couple are continuing their expansion plans in the future.

Read more
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Case Study
Interview with Service Leaver Franchisee of the Year finalist, John Kirk

John Kirk enjoyed a successful career in the Royal Air Force serving for 23 years – initially for five years as an Air Traffic Control Officer with the balance as an officer in the RAF Regiment. A Home Instead franchisee for four years, having retired from the forces at the rank of Wing Commander, John has been shortlisted in the Resettlement Awards 2016, in the Service Leaver Franchisee of the Year category. Read more about John’s journey into franchising in our feature interview here…

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News

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News
Home Instead shortlisted for two bfa franchise awards

Leading home care franchise, Home Instead is proud to have been shortlisted, for not one, but two awards at the bfa HSBC British Franchise Awards.

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News
Home Instead partners with Alzheimer's Society in specialist dementia training

Franchise company, Home Instead is making pledges to provide its employees across their UK home care network with additional, dedicated dementia training from the Alzheimer’s Society this year. 

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News
Join Home Instead at the NEC for the National Franchise Exhibition!

Leading homecare brand, Home Instead, is excited to be attending the National Franchise Exhibition at the NEC in Birmingham on Friday 7th and Saturday the 8th October 2022 to showcase exactly why they are the UK’s #1 franchise!

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News
Home Instead creates purple plaque campaign

Leading home care franchise, Home Instead has been honouring the UK’s unsung older heroes who have appeared on plaques alongside some of the country’s most famous historical figures as part of a campaign tackling ageism.

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News
Still the UK's most recommended home care provider

Leading home care franchise, Home Instead is delighted to have retained their position as the most recommended home care provider on homecare.co.uk. The awards, which are based on real reviews from Home Instead clients and their loved ones, have placed more Home Instead offices in the regional top 20 lists than any other provider.

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News
Inspirational franchisee Clare is an EWIF finalist

Clare Jefferies, owner of Home Instead Wimbledon and Kingston has been named as a finalist in the ‘Inspiring Woman’ category at the 2022 NatWest Encouraging Women into Franchising Awards.

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