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Greensleeves Franchise

Greensleeves franchisees offer a repeat-business lawncare service to both commercial and residential clients.

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At a Glance

Established: 1998

UK Presence: Over 100 Franchisees

Start Up Cost: £26,950

Min personal contribution: £9,000

Development type: Single-unit franchises; multi-unit franchises

BFA Status: Full

Franchise Info

Greensleeves franchisee with van

Invest in a franchise that is the first national lawn care franchise on the Which? Trusted Trader scheme.

For more than 23 years, Greensleeves has provided top quality lawn treatments to gardens across the country. With over 100 franchises throughout the UK, and more due to launch this year, we are going from strength to strength.

This is also due to the enormous potential within the lawn care market with the industry showing healthy growth at over 30%. With an estimated 18,000,000 lawns in the UK at present and growing, there is more than enough opportunity to establish a successful franchise in this sector. We have repeat business with over 90% of our customers and recommendations are the main source of new business for an established franchise.

The Greensleeves franchise opportunity

The typical job of a Greensleeves franchisee is to analyse, advise and treat their customers lawns, visiting at least five times per year to ensure the lawns are lush, green and healthy.

Even if you don’t have a background in lawn care or any previous experience running a business do not worry – all the support you need is at hand.

Our current franchise network members enjoy:

  • A profitable and cash generative business from month one
  • A defined postcode area
  • Fantastic business potential with an exclusive territory
  • An opportunity to develop a multiple van business
  • Significant growth potential for an enthusiastic franchise
  • High annual customer retention
  • A pleasant working environment
  • Excellent business support

Greensleeves franchisee treating a lawn

Greensleeves Achieve 5 Star Franchisee Satisfaction Award

Greensleeves became the first franchise company ever in the lawn/garden sector to achieve this 5 Star Franchisee Satisfaction Award.

How we train and support you

Greensleeves franchisees receive full initial training and the ongoing back-up of a highly committed management team.

We run 8 corporate territories as our franchisees would run their businesses, so we know and understand the challenges you will face and are fully equipped to offer assistance and support.

Our in-house training and ongoing support will ensure that you are fully equipped to establish and run your business and carry out the lawn care treatments to Greensleeves high standards. The course includes an NPTC program and exam which is required by law for you to handle pesticides in a commercial situation.

customer enjoying her Greensleeves treated lawn

The Greensleeves franchise triumphed in 2020 despite lockdowns...and had a record breaking year!

We recruited more new customers in 2020 than any other year in the past 5 years PLUS we also trained yet another new franchisee in January-2021 (David Gass) with 2 more joining us in February-2021!!

On top of all of this, we are anticipating that reduced travel restrictions in Spring 2021 will increase the interest in our service to even higher levels, so we fully expect 2021 to be a bumper year for the business.

Greensleeves had a record June, July and August in 2020 - averaging a 20% increase in sales on the previous year across all franchise territories. September was an all time record where sales were 45% higher than last year and made it the best month we have ever had! PLUS we were 15% up on customer numbers too. Starting in March 2021 we will have the largest marketing campaign we have ever had.

How much does a Greensleeves franchise cost?

Greensleeves offer an excellent franchise package which includes products, skills training, business and financial planning, accounts and marketing support.

The Greensleeves franchise package costs £26,950 + VAT

*Major banks can fund up to 50-70% of the cost, dependent upon your financial history.

What do I get for my investment?

Greensleeves franchisee packing equipment into his van

  • Launch support - A fully funded marketing launch for your lawn care business which will generate the first 100 - 200 customers as well as ongoing marketing support from our marketing partners
  • A bespoke online computer customer database - to manage and schedule your customers and Sage software to handle your business accounts
  • Equipment package - we provide all of the highest specification equipment you will need to run your business from day one
  • Initial Stock - to enable you to treat approximately the first 100 lawns you receive
  • Vehicle - on a lease contract.
  • Greensleeves Lawn Care uniform and personal protective equipment
  • Excellent initial lawn manager training at our academy with formal NPTC qualifications
  • Access to the best products available in the industry
  • FREEPHONE telephone line for marketing and customer enquiries
  • Personalised website and access to our marketing partners for marketing assistance and support
  • Capital growth potential in an expanding market with little competition

Greensleeves are highly-rated on TrustPilot

Greensleeves TrustPilot Banner

What do Greensleeves look for in a franchisee?

An absolute commitment to customer service is the most important skill you will possess.

It is important to us that you have the appetite to grow a business to its full potential and maintain the high levels of customer service that we currently provide to our many thousands of existing customers.

You will be somebody who is not work shy and take on the challenges that running your own franchise business brings. Franchisees need to be able to manage a daily routine that requires a degree of semi-physical activity. You need to be flexible and self-motivated; very few business opportunities offer success without hard work, commitment and long and often unsocial hours.


Don’t just take our word for it, below are a selection of testimonials from some of our franchisees. They were once in exactly the same position as you are now and will be happy to speak to you about their experience of launching and running a Greensleeves franchise.

Greensleeves Franchisee Testimonials


Greensleeves celebrating 20 years banner

Interested and want to know more?

By clicking the link below, we can send you further information on this franchise opportunity and allow you to contact them direct with any questions.

This is FREE and non-obligatory; we never share or sell your personal information.

Greensleeves Franchise Resales

Case Studies

Case Study
Six months on as a franchisee - Neil Grainger's franchise journey

Greensleeves’ 100th Franchisee Neil Grainger has just completed his first six months with the lawncare company. Since investing with the franchise and launching in the fabulous coastal town of Bournemouth, Neil’s business has gone from strength to strength and is already treating the lawns of 132 customers.

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Case Study
Interview with Jim Stewart of Greensleeves Lawn Care, Aberdeenshire

Jim Stewart of Greensleeves Aberdeen has been enjoying running his lawn care franchise since 2011. Originally from an executive background within the electronics industry when Jim found himself facing redundancy he chose to embrace the opportunity and purchase a Greensleeves lawn treatment franchise. Jim now enjoys running his business whilst working in the outdoors and is extremely proud of the success he has achieved so far.

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Case Study
Interview with Karl Temata of Greensleeves, Maidenhead

Karl Temata owns and operates the Maidenhead franchise of Greensleeves Lawn Care. Karl joined the company in 2014 when he discovered the opportunity whilst looking for a new direction following a successful career playing Professional Rugby league. Karl has a degree in horticulture and was attracted to opportunities that would allow him to work outdoors.

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Franchisor Interview
Exclusive interview with David Truby, Managing Director of Greensleeves Lawn Care

In this exclusive interview with whichfranchise, David Truby, Managing Director of Greensleeves, talks to us about joining Greensleeves and helping it expand through franchising. He also discusses how Greensleeves differentiates themselves from the competition and why investing in finding good franchisees is the key to having a successful franchise.

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How outdoor franchises can grow in 2022

While most businesses have struggled over the course of 2021, lawncare franchise Greensleeves has achieved a record-breaking network turnover for the second year in a row, proving that the outdoor sector has continued to flourish despite the pandemic. David Truby, the MD of Greensleeves, has some advice for outdoor franchises on how they too can push on into 2022.

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Sometimes the grass is greener on the other side

With the average Brit spending 42.5 hours at work each week1, it is a good idea to make sure you’re doing something you enjoy. In fact, research from Oxford University revealed that happy workers are 13% more productive than unhappy workers2. So, if work is part of our daily lives, one of the best ways to live a happier and more productive life is by doing a job you love. However, this is easier said than done with millions of people feeling trapped in jobs they don’t enjoy.

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And we are live - Greensleeves celebrate the launch of its new app

This month, lawncare franchise Greensleeves celebrates the network-wide launch of its new app, Greensleeves Live. The app allows Greensleeves franchisees to manage daily jobs, complete quotes, record product usage, issue customer invoices and log lawn issues and treatment recommendations.

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Adapting to environmental changes - the franchise keeping lawns green in more ways than one

For businesses across the globe, adapting to environmental changes has never been more important, which is why lawncare franchise Greensleeves is playing its part to keep its customers’ lawns green in more ways than one. 

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Franchisee Turned Franchisor Gives Top Tips After Two Decades in Franchising

While most people starting out in franchising can only dream of decades of success in business, David Truby, MD of Greensleeves, has been there and got the t-shirt. In fact, he has just overseen the lawn care franchise network through its most successful year ever. However, he started out his journey in franchising as a franchisee. Now David shares his top five tips to be successful in franchising.

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British garden lovers give franchising a boost

With National Gardening Week taking place between 26th April and 2nd May, it’s time to celebrate all things gardening. Since lockdown restrictions began, Brits have loved their gardens more than ever and the subsequent business growth opportunities for horticultural franchises have been huge.Lawncare franchise Greensleeves is a prime example of a horticultural brand thriving because of this, with their January to March new customer intake increasing by 278% over the same period last year, despite the start of 2021 being a lockdown period.

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