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Multiple award wins at the Home Care Awards, including top prize for team support!


The Home Care Awards is a special event celebrating excellence in the home care sector, so you can imagine how delighted we were to see Home Instead recognised in four categories.

An annual celebration of home care, the awards ceremony praises the teams dedicated to ensuring people can live well at home, while recognising the innovation taking place within the sector. The winners were decided by a panel of judges who are key players within the home care sector, including Jane Townson, CEO of the Homecare Association.

We are hugely proud to have scooped the top prize for Team Support. The judges were impressed by the outstanding level of support Home Instead provides to its 255 franchise offices. They recognise how engaged motivated and committed franchise owners are, and the key part it plays in achieving Home Instead’s mission.

We also scooped the top prize for:

Marketing Expertise: Our Take Care campaign raised awareness of the challenges faced by family caregivers. It was unapologetically emotional and given how far it was shared over social media, it resonated with so many people in difficulty and showed that they weren’t alone. The award we won recognised our ability to understand our target audience and present how we can help.

We were also highly commended in the ‘Outstanding Home Care Provider’ category, recognising how Home Instead disrupted the private pay care market in the UK since its arrival in the UK in 2005.

One member of the Home Instead family received an award personally. We were delighted to see Kate Smith, registered care manager at Home Instead Cleveland win ‘Outstanding Individual in Home Care’. Joining Home Instead eight years ago as a Care Professional, Kate moved into a senior position. She has played a key part in helping the company make significant achievements, from receiving a CQC Outstanding, to having an employee engagement score of 98%.

Martin Jones, CEO of Home Instead UK, says: “The Home Care Awards is always a fantastic night because it showcases the hard work, innovation and growth taking place within the home care sector. To be recognised four times is an absolute honour!

“Kate Smith’s award is a testament to our fantastic franchise offices and their hardworking teams. They take our exceptional care to communities across the UK and make it possible for older people to live well at home.”

Interested and want to know more about Home Instead?

The Home Instead profile outlines all aspects of their franchise opportunity and allows you to contact them for further information or to ask a question.

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