Posted:18-November-2025
GoodOaks Homecare wins Franchisor of the Year - Expanding at the 2025 BFA Awards
GoodOaks Homecare has been named Franchisor of the Year - Expanding at the 2025 BFA HSBC British Franchise Awards, recognising its transformation from a regional care provider into one of the UK’s fastest-growing ethical franchise networks.
Founded in 2011 in Poole, Dorset, by Ben Ashton and Darius Mitkus, GoodOaks launched its first franchise in 2016 and has since expanded to more than 28 branches nationwide. The brand’s model combines sustainable growth with strong operational systems, consistent franchisee support, and a shared commitment to quality care.
The Expanding category celebrates franchisors that have effectively scaled while maintaining high standards and values-led culture. Judges praised GoodOaks for its robust infrastructure, strategic leadership, and focus on purpose-driven franchising.
Founder and Director Ben Ashton said:
“To be recognised as Franchisor of the Year by the BFA is an incredible achievement for our entire network. Our focus has always been on growing the right way - supporting Franchise Partners, empowering teams, and ensuring our clients receive outstanding care. This award reflects our collective dedication and the strength of our brand as we continue to scale across the UK.”
This follows a series of major achievements in 2025, including winning the Management Award at the Best Franchise Awards, hosted by WorkBuzz, and securing a 5★ Franchisee Satisfaction Award, based entirely on partner feedback.
Together, these honours affirm GoodOaks’ reputation as a leading franchisor delivering sustainable growth, strong leadership, and meaningful social impact.
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