CareYourWay's nationwide kickstarter for annual Present for a Pensioner campaign

CareYourWay franchises unite nationwide to combat loneliness through our Present for a Pensioner campaign, spreading joy and connection this winter.

CareYourWay is proud to mark the ninth year of Present for a Pensioner — our nationwide campaign dedicated to tackling loneliness and spreading kindness at the end of the year. Originally launched in 2016, this initiative has become a cornerstone of our culture, uniting franchise offices, local businesses, and communities to bring joy to older people who may otherwise face the season alone.

A Nationwide Effort Rooted in Compassion

Present for a Pensioner reflects the very essence of CareYourWay. Each year, our franchise offices collaborate with local partners to raise funds and gather donations, which are used to create beautifully hand-crafted hampers. These are then personally delivered to nominated individuals, offering not just festive treats but the reassurance that they are remembered, valued, and cared for.

The impact of each hamper goes far beyond the gifts inside. For many, it represents a moment of connection, a reminder of community, and a powerful antidote to loneliness. It is this blend of practical support and emotional impact that makes the campaign so unique.

Growth That Changes More Lives Each Year

From its beginnings as a local project, Present for a Pensioner has evolved into a nationwide movement, embraced by CareYourWay offices across the UK. Each year, participation has grown, enabling us to support more people and bring comfort to hundreds more households.

In just the first weeks of this year’s campaign, our South Devon office has raised over £900, a remarkable achievement that highlights the generosity of local communities and the dedication of our teams. With franchise offices nationwide joining forces, these efforts will continue to build, reaching more people than ever before.

A Clear Reflection of CareYourWay Values

The strength of Present for a Pensioner lies in its alignment with CareYourWay’s core values. Our carers are known not only for delivering high-quality home care, but for building genuine, lasting relationships with clients and their families. The campaign is a natural extension of this ethos — one that shows how our franchisees bring care into the wider community while demonstrating the depth of our culture.

For prospective franchise partners, this initiative highlights the opportunities that come with joining CareYourWay. It illustrates how our model extends beyond delivering care services to include meaningful engagement with communities, all while reinforcing the reputation and impact of each local office.

Looking Ahead: A Season of Connection

As the year draws to a close, hundreds more people across the UK will feel the warmth of receiving a Present for a Pensioner hamper. Each delivery is made possible by the collective efforts of franchise teams, the generosity of communities, and the shared mission of CareYourWay to combat loneliness.

This campaign continues to stand as a proud tradition across our network, demonstrating the difference that can be made when care and compassion extend beyond the home. It is a movement that embodies our belief in real care, real relationships, and the importance of being part of something bigger.

An Opportunity to Make a Difference

For those considering a franchise opportunity with CareYourWay, Present for a Pensioner is a powerful example of what it means to join our network. It is more than a business model — it is a chance to create measurable impact, build trusted relationships, and contribute to a campaign that has transformed lives for nearly a decade.

Together, our offices will continue to grow this initiative, ensuring that no one is left feeling forgotten during the most important moments of the year.

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