Posted:21-July-2025
WHICH WICH INKS MULTI-UNIT DEAL IN CARDIFF, WALES
Which Wich® Superior Sandwiches, the award-winning Texan-based brand known for its fully customisable hot toasted sandwiches, has signed its first UK multi-unit franchise agreement with Breaking Brands Management Ltd., marking the next major step in its UK expansion.
Breaking Brands, led by experienced operator Steve Lewis, will launch the first locations in Cardiff. With a strong background in hospitality and food retail, the team is well placed to support a successful rollout, overseen by Operations Manager Chris Young.
“We’re only just warming up – this is the first of many exciting announcements we’ll be sharing,” said Rami Awada, UK Master Franchisee of Which Wich®. “Cardiff ticks all the right boxes: diverse, energetic, and full of opportunity. Partnering with a trusted operator like Breaking Brands, we’re set to take Cardiff by storm as we bring our fresh, made-to-order Wiches to new communities across the country.”
Following successful brand adaptation and the launch of corporate stores in central London, Which Wich is now expanding its UK presence through franchising. With a flexible, scalable model and a proven product-market fit, the brand is actively seeking experienced single and multi-unit operators to drive growth across major cities.
Awada, who has overseen the brand’s UK development since launch, continues to lead the national expansion strategy.
Founded in Dallas, Texas in 2003, Which Wich is recognised internationally for its innovative ordering system, health-conscious options, and strong catering and delivery model. The brand operates in multiple countries and is expanding across the UK through targeted franchise partnerships.
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