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Which Wich Franchise UK

which wich is an award winning premium hot customisable sandwich concept from the USA. Looking for experienced F&B partners as well as those with a successful business track record in a non-food related industry.

Rami Awada Which Wich

Interested in Which Wich?

Contact Rami Awada

For an insight into the Which Wich opportunity...

At a Glance

Established: 2003

UK Presence: London presence, now looking to expand across the UK.

Average start up cost: £250,000

Min personal contribution: AOR

International Presence More than 300 locations open or in development in the US and internationally.

Development type: single and multi-unit operators

Franchise Info

which wich franchise

At Which Wich®, we take sandwiches to a whole new level - it would only make sense for us to do the same with our franchises

Which Wich is an American brand making seriously superior sandwich meals (using 40+ toppings) and famous loaded breakfast muffins cooked fresh to order.

Founded in Dallas, Texas, in 2003 and swiftly expanding across the globe with its premium sarnie-led kerb appeal, Which Wich is now in the UK, kicking off just behind London’s buzzy Tottenham Court, and now available for delivery or click and collect in Shoreditch, with big plans for more branches.

Our brand is totally craveable. With more than 300 locations open or in development in the US and internationally, you could call us something of a big deal. Forbes even ranked us #6 out of more than 3,000 food chains for “Best Franchises in America!”

Which Wich is strategically positioned in the fast casual sector, the fastest growing segment of the restaurant industry. The brand’s concept is made-to-order food using fresh high quality, locally sourced ingredients coupled with being able to customise your own ‘WICH’ through a special ordering system that ultimately gives you a personalised sandwich bag

“We live by The Vibe—the positive energy that’s at the heart of our culture and courses through the veins of the Which Wich system,” Sinelli said. “When I founded Which Wich, I really wanted to build a special company where every member of the team would feel like they were making an impact in their local community, on the world and in people’s lives. That’s more important today than ever before."
JEFF SINELLI, Founder, CEO and Chief Vibe Officer

Due to our success in the US, we have a very well-oiled franchise system and are now looking to take the UK by storm.  

which wich franchise

The Which Wich Franchise Opportunity

Which Wich has spent years perfecting our craft and that means we’ve gone to extraordinary lengths to ensure the nuances between the UK and USA markets are consistent with delivering a superior experience for every franchisee that joins the Which Wich family. Plus, we’re continually thinking up new ways to help you make franchise ownership easy and profitable. The only thing missing is your good vibes, positive energy, and solid work ethic.

Guests love us for our foodie vibes and franchisees love us for our emphasis on self-expression and personality. More than that, our franchisees are backed by one of the best support systems in the industry

Which University involves classroom time and plenty of hands-on training. We have experts in real estate, construction, training, purchasing and distribution, marketing, and operations. In addition to our team’s expertise, we foster relationships with the restaurant industry’s top vendors and research firms.

Each and every team member is dedicated to helping new franchisees develop their location and implement our tried-and-true business model founded on superior sandwiches, quality service, and a simply unique ordering system (Which Wich was the first concept to use an interactive, fully customizable bag ordering system.)

We also offer catering and delivery services.

Through our UK master partner, we are looking to open in key towns and cities across the country. We are keen to speak to experienced F&B partners as well as those with a successful business track record in a non-food related industry.

which wich franchise

Our Franchise Model

The highly adaptable Which Wich store design is ideal for a variety of location types:

  • Urban & Suburban Locations
  • Travel Hubs (Airports and Rail)
  • Colleges and Universities
  • Stand Alone
  • Endcaps and Inline Retail 
  • Shopping Malls
  • Food Courts
  • Freestanding Kiosk
  • Hospitals
  • Virtual Kitchens

Which Wich is a rising star in the food industry. When potential franchisees approach us to discuss joining our team, it’s more than just a business move. They identify with the values and culture that the Which Wich brand stands for. In return, our team works hand-in-hand with new franchisees and offers resources to help with the development process.

which wich franchise

Our Key Advantages

Industry Leading Franchise Model
Which Wich’s sustainable growth is highly related to its franchisee selection strategy. Our company spends the time and effort to ensure we choose the perfect franchisees and, in turn, strive to make our franchisees as successful as possible.

Successful Operations
You don’t need prior restaurant experience! Our franchise training program covers everything you need to know about the business. Our approach is simple: We keep to the core business of making great “Wiches” fast and focus on giving our customers the ultimate sandwich experience. We’re also relentless in our pursuit of new ways to innovate and help franchisees connect with their customers and run stores more efficiently.

Affordable To Open
We’ve designed our stores with cost in mind. We treat your investment as our own and work closely with our vendor partners to make sure we have the best possible pricing for our franchisees. By doing so, we’re able to maintain a low point of entry.

Purchasing Power
As a franchise owner, you get to leverage Which Wich’s buying power in order to benefit from the negotiated pricing and terms. Superior purchasing power equates to greater profit margins for you.

Dedicated Support and Tools
We understand that many of our franchisees are new to not only franchising, but restaurants as well. That’s why we’ve spent the time developing and perfecting our Superior Support System so that you’ll never be alone in the process.

which wich franchise

Our Accolades

  • Fast Casual – Most Unique and Innovative Brand
  • Franchise Times Fast & Serious List
  • Entrepreneur’s Top Food Franchise
  • Restaurant Business Future 50 Pacesetter Award - Winner
  • Fast Casual Top 100 Movers & Shakers
  • Franchisee of the Year by the International Franchise
  • Association – Winner
  • Restaurant Neighbor Award Winner
  • Nation’s Restaurant News Menu Masters
  • “Healthful Innovations” Award
  • Guinness World Record for Most Sandwiches in an Hour
  • (held record twice)
  • Nation’s Restaurant News – Hot Concept Award Winner
  • Entrepreneur – Breakout Star
  • Forbes Best Franchise in America
  • Restaurant Business News – Pacesetter Award Winner
  • 2023 gold winner in The Sandwich & Food To Go Awards (‘The Sammies’)

Ideal Partner

Which Wich is currently awarding franchise opportunities to passionate entrepreneurs who enjoy hospitality and provide strong leadership and business skills. The best franchisees share our vibe and culture and are committed to delivering superior guest service while creating the ultimate superior sandwich experience.

We are keen to speak to experienced F&B partners as well as those with a successful business track record in a non-food related industry.

which wich franchise

which wich franchise

which wich franchise

which wich franchise

Rami Awada Which Wich

Interested in Which Wich?

Contact Rami Awada

For an insight into the Which Wich opportunity...

Click on the link below to receive further information on our franchise opportunity. You can also connect directly with us to ask any questions.

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Franchisor Interview
Interview with Rami Awada, Master franchisee of Which Wich Superior Sandwiches UK

Rami Awada is a Canadian entrepreneur and the master franchisee and Managing Director of Which Wich Superior Sandwiches UK. He was born and raised in Beirut, Lebanon before moving to Montreal, Canada to pursue his studies in industrial engineering. Rami worked in real estate and investment banking before pivoting to the food and beverage industry and venturing into food franchising. He introduced Which Wich Superior Sandwiches, a premium, American fast-casual brand to Europe, establishing its flagship location near Covent Garden, London.

Read more


Which Wich Poised for U.K. Sandwich Shop Expansion Under Master Franchisee

It’s not easy for an American franchise—or any franchise, for that matter—to make it in London. The global city of more than 9 million people is “almost its own planet,” said Rami Awada, and to succeed in the sophisticated, complex business market takes careful planning—and an intense focus on unit economics. Awada in November launched a national rollout of Which Wich in the UK with a short-term target of opening 30 locations over the next three years. (Franchise Times)

Read more
Which Wich: Get your "bread in the clouds"

Dallas-based Which Wich Superior Sandwiches is giving guests a healthier way to order their sandwiches by creating the "Cloud'WICH" in partnership with The Cloud Bread Company, which caters to a variety of nutritional lifestyles, including keto, gluten-free or low-carb diets, according to a company press release.

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Which Wich Puts Innovative Spin on Kiosk Ordering

Like everyone else in the restaurant industry, Which Wich cofounder and CEO Jeff Sinelli spent the beginning of the pandemic searching for a streamlined, digital solution to solve COVID woes. Eventually, he arrived at a piece of innovation that combines the use of human capital and man-made technology. It’s referred to as YellowLab—an in-store ordering kiosk run by remote workers, or virtual cashiers.

Read more

Which Wich Superior Sandwiches, near Tottenham Court Road station in Central London, has been named a gold winner in The Sandwich & Food To Go Awards (also known as ‘The Sammies’), the Grammys of the sandwich world, organized by the British Sandwich & Food to Go Association.

Read more
Which Wich Announces London Expansion

Which Wich Superior Sandwiches, a Texas-based, game-changing sandwich brand has announced it is opening two new virtual restaurant locations in Battersea and Bethnal Green this month.

Read more

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