Posted:25-July-2025
Walfinch Home Care Northern Office Helps Branches Thrive
National home care provider Walfinch has opened a new office in Altrincham, Manchester, to support its growing number of branches in the North of England.
Walfinch Founder and CEO Amrit Dhaliwal says: “Walfinch is expanding, and the new office bolsters representation and support for our franchisee branch managing directors in northern areas. More easily-accessible support will help them grow their businesses more efficiently, which in turn will bring more high-quality care services to our clients.”
“We have already started having meetings and events in Altrincham, and five of our marketing team are working from the new office,” says Amrit. It means Walfinch's northern franchisees will no longer have to travel to its National Support Office in Wantage, Oxfordshire, for all meetings, ongoing training and events.
Time To Thrive spreads to new areas
Walfinch's growth is partly spurred by its focus on making care a Time To Thrive. By delivering activities alongside high-quality care, Walfinch stands out from other home care providers.
“Our Time To Thrive initiatives are bringing in many new clients, which is one of the drivers of our expansion across the country,” says Amrit, known as The Walking CEO.
All clients receiving an hour of care or more are offered at least ten minutes of activity of their choice, which could be gardening, walking the dog, or crafting, and all Walfinch branches operate local Thrive Clubs, offering free activities such as chair yoga, gentle exercise, or arts and crafts, to clients and anyone in their local communities.
Amrit says: “The Time to Thrive initiative attracts clients but it is also attracting ambitious, compassionate people who want to combine making money with benefiting their local communities, with the support of our tried and tested franchise model.
Walfinch already has over 30 franchisee-run branches, but continues to plan expansion with the aim of having hundreds across the country.
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