9/10 people say that if they need care, they’d prefer to receive it in their own home.
An alternative to care homes, Walfinch franchisees address the need to remain independent at home.
Reach Your Professional and Financial Goals More Quickly
While there is vast opportunity to run a successful home care business, setting up any business alone is difficult. You’ll face unexpected hurdles and things will not always go to plan.
When you set up a business with a franchise, it’ll still be tough at first, but you’ll have a support system in place to help you overcome any challenges much more quickly. This support system means you’ll also reach your professional and financial goals more quickly.
Tiffany Meachim started her Walfinch franchise in 2021. Tiffany was an area manager for another care business for over 5 years before taking the plunge and setting up her own business.
Tiffany has young children too so joining Walfinch has given her more time to spend with her family during her childrens’ formative years.
Not only that, Tiffany is consistently in the top 5 branches for revenue. Tiffany is now 3 to 4 years ahead of her original targets and puts this down to the daily support from Walfinch.
Growing Need
You’ll be providing a much-needed alternative. Over 430,000 people live in care homes in the UK. Life expectancy for care home residents between 2021 and 2022 was just 7 years for people aged 65-69. Life expectancy for non-care home residents in the same age group was over 23 years, so your services will reduce the quick deterioration observed in care homes (ONS).
Not only that, 9 out of 10 people say that if they need care, they’d prefer to receive it in their own home.
You’ll have access to a growing and under-served market. The number of over 85s in the UK, the group most likely to need home care, was 1.6 million in 2018. By 2048, this is projected to rise to 3.5 million and 5.1 million by 2066 (ONS).
You’ll be in demand. Requests for care were 6% higher in 2021 than in 2015/16 and requests exceeded 2 million for the first time ever in 2022-2023 (The King’s Fund).
Your market is far bigger than just the elderly. There were 22.2% more requests for care from the working-age population in 2022 than in 2015/16 and 900,000 additional working-age adults were living with a disability in 2021 than in 2011 (Institute for Government).
You’ll have potential clients from the start. More than half a million people were waiting for adult social care in May 2022 and the proportion of those waiting more than 6 months reached 36.5% in March 2023 which is up from 20.2% in November 2021 (Home Care Association/Institute for Government).
You’ll be in demand all year round so you’ll experience continuous growth, and you’ll have multiple sources of income because you’ll be offering a range of specialist services to lots of different age groups including hourly visiting care and 24/7 live-in care.
What training and support does Walfinch provide franchisees?
Most Walfinch franchisees do not come from a care background, so your training is extensive and ongoing:
Initial Training:
- 5 day face to face programme for 2 directors, followed by 5 days online
- Support registering your business with your regulator
- Help recruiting your first Registered Manager
- 8-week compliance training programme, with weekly 1 hour sessions
- Help finding your first office
- Business plan and launch strategy
- Support setting pay and charge rates
Ongoing Training:
- Annual support calendar including 10-12 online workshops, 3 face to face regional meetings for you, 3 for your Registered Manager, and an annual conference
- Support during regulator site visits
- Assistance buying additional territories
- Guidance on recruiting the right people
- Regularly reviewing KPIs to help you hit your targets
- Weekly marketing surgery
- Assistance selling your business when you’re ready
“The reason Walfinch is growing is because it’s got such a great culture.”
Neil Eastwood, Author of Saving Social Care and CEO of Care Friends.
Get Private Leads with Data-Driven Marketing
Idris Nasar bought his franchise in 2023. He has worked in lots of different sectors and even had a family flooring business. After the success of the family business, Idris left to be an independent financial trader.
After a change in his circumstances, Idris wanted to invest in a business of his own and decided on home care after looking at lots of different sectors and franchises.
Fast forward to today and Idris is growing steadily by following the Wafinch system and by focusing on marketing.
When you join a franchise, you have access to years worth of data around what works well and what doesn't when it comes to marketing. That means we can advise you on what you should be investing in and what you should avoid.
Online care directories are often hit and miss but we've tested them all and we know what works.
Idris started using the directories we suggested straight away and quickly saw a 1,251% return on investment from just one of them.
The “Mum Test”
Everything we do at Walfinch is based around the “Mum Test” which is something Founder and CEO, Amrit Dhaliwal, came up with when he was a home care franchisee.
When deciding what care is best, how it should be delivered and who should deliver it, we always ask ourselves: “Would I like this for my own mum?” If the answer is no, we think again.
We believe that high quality care starts with our teams of carers – so we prioritise and support them with above-average pay and working conditions, which attracts and retains the best people. 8/10 carers remain with us year-on-year which is much higher than the care sector average.
How much does it cost to become a Walfinch franchisee?
Start-up costs can vary, but the minimum investment required is £100,000+VAT. This includes a franchise fee of £33,000+VAT.
You will need at least £39,600 of your own money to invest before borrowing.
The company also charges a management support fee (MSF) of 5% (plus VAT).
What’s the earning potential of a Walfinch franchisee?
On average, Walfinch franchisees exceed £1 million in turnover by year 4, with a healthy profit margin of around 20%.
FAQ
Q. How long will it take to launch from the time I sign the franchise agreement?
A. Normally 3 – 4 months depending on things like CQC registration, finding an office and recruiting carers.
Q. Are there any other costs I can expect?
A. Yes, other costs to budget for include a local office, local advertising, computer, office rent and working capital. Working capital will depend on how much money you need to draw from the business during the set-up of the business.
Q. What is my expected break-even and how long should it take me to reach it?
A. The time to reach break-even is governed by how long it takes to find carers and clients for your business but our experience is that it normally takes anything from 12-18 months to achieve profitability.
Q. Do I need any healthcare training or background to join Walfinch?
A. No, but a background in business and an understanding of how a business operates is desirable.
Q. Will you help me find clients?
A. Yes, we train you to find your first 100 local contacts in your territory and provide training on the business development system. This enables you to find and retain key contacts in your area, who will keep referring clients to you.
Q. How will I know what to charge clients?
A. Completing a local business plan will clarify the charges which reflect a fair hourly cost for Walfinch services. We help you with a territory review to understand pricing in the territory. This allows you to pay carers well and make a fair profit.
Q. Is this opportunity full time or part-time?
A. Walfinch is a full-time management franchise opportunity. Initial franchisee training provides you with the know-how and support to set up and run a care business, as well as giving you an understanding of the care sector.
Q. Are locations available? Could you help me choose a location?
A. We have territories available across the United Kingdom with strong demand for home care. It is possible to own and run more than one franchise with us.
Interested in Walfinch?
Contact Simon Mills
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