BFT: Different, Better

Body Fit Training (BFT) is Australia’s fastest growing and most advanced functional group training franchise...now expanding across the UK and Ireland!

When we say we are Different, Better, we don’t just mean for our members – although that is important – we also mean for our franchisees and their teams. Competition in the fitness space is strong and being #DifferentBetter gives our model the edge…

Different, Better for members:

• Scientifically proven training techniques aimed at reducing fat and creating lean muscle into a variety of 50-minute sessions – meaning members never get bored
• All sessions overseen by accredited coaches in a dynamic group environment
• High levels of visual content showcasing our programs shown on multiple digital displays allow our coaches to spend more time on members and build unrivalled communities
• Great value for money as this is as close as you can get to personal training without the price tag
• Unlimited access to any studio with one membership and no lock-in contract.

Different, Better for franchisees and their teams

• Bigger, better, fairer territories than elsewhere in the industry
• Industry leading, exclusive, cutting-edge bespoke heart rate technology BFT3 developed by the BFT founder, together with the best partnerships in the fitness industry space for all of the studio equipment.
• Our evolution of fitness programming at HQ ensures members stay engaged and excited
• Attractive short and long-term cash flow financial model. Minimum breakeven and cash flow positive time frames. As evidenced globally, low set up costs and high margins create the right formula for success
• Equipment financing options (dependant on individual circumstances) to help establish your business and assist with cash flow
• The best equipment on the market that is reliable and significantly enhances your offering
• Pre-launch guidance and proven activity to secure memberships prior to your grand opening
• Ongoing training and 24-7 support from HQ. From operations to HR, legal to accounting, there’s always someone there for you
• Regular activity and events to tap into for membership retention and recruitment including the 8-week challenge three times a year and fitness races like HYROX.

The result: our franchisees have a fast-track to profitability because they attract members quickly and keep them for longer.

• Average weekly member visits to our studios are significantly higher than the sector at 4 times a week
• On average, our franchisees break even at month 18 making this one of the top-performing investments in the fitness franchise sector.

“2024 is going to be even better and bigger for BFT. Our aim is to have solid results again, fueling optimism about the trajectory of the health and fitness industry. We will continue to carve a healthy slice out of this growing market as it continues to be a key priority for many people. With 750 franchises sold to date, we’re looking to see significant growth and interest in our brand and will carry on delivering a need in the marketplace that is a welcoming, inclusive, motivating, and a safe space for both franchisees and their members.”
CAMERON FALLOON. FOUNDER OF BFT

A little bit more about BFT

Launching with 4 franchises in Melbourne in April 2018, BFT now has 750 franchises sold and 330+ locations open across UK, Spain, Australia, New Zealand, Singapore, Hong Kong, Malaysia, Indonesia, Canada & the USA. New studios are opening soon across Scandinavia and MENA/UAE.  The UK continues to accelerate with 5 thriving studios and a further 12+ in the pipeline - The UK is BFTs largest focus for 2025 and beyond, with BIG ambitions to see the brand explode and become a household name.

BFT was also awarded the APAC Franchise of the Year Award for three of the last 4 years (2021, 2022 &  and 2024) and is part of Xponential Fitness, the largest global franchise group of boutique fitness brands. 

In your own studio, you will deliver programs to members that are specifically designed to burn fat, build muscle and get members results. Our huge variety of 14 class types is carefully curated in a scientific and progressive nature based on the power of 3. The training involves each week activating 3 muscle fibre types, working through 3 planes of movement and stressing 3 energy systems. Sessions are also measured to ensure optimum results, utilising the most innovative technology within the industry.

Successful BFT studios currently operate in a mix of zones, from retail and commercial through to shopping centres and industrial estates. 

“I’m beyond excited to bring BFT and its world-class training programming and coaching to the UK. After years in the Australian fitness market, I’ve seen the growth and success of the BFT franchise network and am now honoured to have the opportunity to launch BFT in London, Battersea. BFT have built an incredible brand, systems and community that is second to none so that franchisees experience success when they join the network.

The UK fitness market is ready for something new and exciting. Weekly training that is thoroughly thought through, programming that is different everyday keeping members accountable while progressively getting fitter and stronger throughout their BFT journey.

As a coach this is the most enjoyable part, seeing the success and enjoyment of others!”
CHARLIE HANSEN, BFT BATTERSEA

Could you be a BFT franchisee?

We are looking for either fitness owner-operators wanting to work in the business with a hands–on approach or entrepreneurs keen to drive new sources of income by appointing studio managers on their behalf. Franchisees can be Personal Trainers themselves wanting to operate their own successful studio or, if you are not a qualified fitness professional, you can employ a head trainer to work alongside you and help build your community of members.

If you’re motivated, committed and seeking a rewarding opportunity in the fitness industry with a fresh, exciting and innovative brand, then this could be the perfect partnership for you.

Hear from BFT's first UK franchisee...

“As fitness enthusiasts and entrepreneurs we were keen to build a business that brings a fresh new approach to our local community when it comes to keeping fit. 

We first discovered the boutique fitness model in North America and when we came across BFT we knew we had found something special. The innovative programming and the robust franchise business model ticked all the right boxes and the journey so far has been incredible.

To be the first site of the UK makes us very proud, we have opened the doors with a number of members that surpassed our expectations and the feedback from them just re-affirms that we made the right choice!

The support from HQ is incredible, they really go the extra mile to ensure that as franchisees we are opening in the strongest possible position. We are super excited to continue this journey and are already on the hunt for our next location!”
BRIAN SAUND, BFT LEICESTER

How much does a BFT franchise cost?

For anyone considering becoming a BFT franchisee, there is a very compelling financial model due to low start-up costs compared to other fitness concepts. There are also high margins per member and lower operating costs, resulting in early break-even and an attractive return on investment (currently at 18 months).

Based on established studios, the ongoing profit per year is significant, with multi units also available. Franchisees will need a minimum investment of £80,000 and the balance can be funded. We will go through all of the financial information so you have a full understanding of the costs involved and projected revenues.

Interested in Body Fit Training (BFT)?

Contact Jason Clark

Franchise Sales Director

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