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Body Fit Training (BFT) Franchise

BFT is a fitness franchise that offers personal training in a group setting. Since franchising in 2018, we have over 250 studios globally. BFT is a part of Xponential Fitness, the largest global franchise group of boutique fitness brands.

Brian Saund Body Fit Training (BFT)

Interested in Body Fit Training (BFT)?

Contact Brian Saund

For an insight into BFT opportunity...

At a Glance

Established: Started franchising in 2018

UK Presence: Studios in London and Leicester. Hackney coming soon.

Average start up cost: £103,000

Min personal contribution: AOR

International Presence Our global presence spans 7 countries - Australia, New Zealand, Singapore, UK, Canada, USA, and Hong Kong.

Development type: Looking for single and multi-unit partners

Franchise Info

bft franchise

BFT is Australia’s hottest, most advanced group training methodology - and it’s now hitting the UK and Ireland.

With more than 250+ studios open across the globe,  BFT is an internationally recognized fitness brand with proven success in its science and technology-based functional and strength-based training in Australia, New Zealand, Singapore, UK, Canada, USA, and recently opened in Hong Kong.  We will soon be in Spain, Malaysia, Indonesia and South Korea.

We’ve incorporated scientifically proven training techniques aimed at reducing fat and creating lean muscle into a variety of 50 minute sessions that are overseen by accredited coaches in a dynamic group environment.

High levels of visual content showcasing our programs and shown on multiple digital displays throughout the studio, allows our coaches to spend more time on our members and building unrivalled communities.

Our 3 core pillars are:

  • Develop a training model akin to that afforded to elite athletes, for everyone.
  • Develop a business system to provide opportunities for passionate people to stay in our industry .
  • Develop an education vertical to provide best practice face-to-face education, driving industry standards and innovation.

Xponential Fitness

BFT is a part of Xponential Fitness, the largest global franchise group of boutique fitness brands across verticals including pilates, barre, cycling, rowing, dance, yoga, running, boxing, functional training, and stretching. Founded by Anthony Geisler in 2017, Xponential Fitness was formed with the vision of integrating leading boutique fitness brands across verticals on one platform and guided by its mission to make boutique fitness accessible to everyone. Xponential Fitness and its family of brands is the largest global franchisor of boutique fitness brands in the world, with over 2,750 global locations.

Hear from BFT's first UK franchisee...

“As fitness enthusiasts and entrepreneurs we were keen to build a business that brings a fresh new approach to our local community when it comes to keeping fit. 

We first discovered the boutique fitness model in North America and when we came across BFT we knew we had found something special. The innovative programming and the robust franchise business model ticked all the right boxes and the journey so far has been incredible.

To be the flagship site of the UK makes us very proud, we have opened the doors with a number of members that surpassed our expectations and the feedback from them just re-affirms that we made the right choice!

The support from HQ is incredible, they really go the extra mile to ensure that as franchisees we are opening in the strongest possible position. We are super excited to continue this journey and are already on the hunt for our next location!”

bft franchise

Why we’re different, better for members

  • PROGRAM VARIETY - Massive variety of 50 minute programs from cardio, strength, power, boxing, and everything in between. No session is the same so your members will never get bored
  • VALUE FOR MONEY - As close as your members will get to personal training without the cost!
  • PASSPORT MEMBERSHIP - Unlimited access to any studio with the one membership
  • NO LOCK IN CONTRACT - Flexibility for our members is key
  • ELITE TRAINING METHODS - Training programs designed by an experienced Australian Football League strength and conditioning coach.
  • PROGRESSIVE PROGRAMMING - Our programs are delivered in 8-10 week blocks utilising progressive training loads, building capacity and capability week on week.
  • BESPOKE TECHNOLOGY - Industry leading heart rate technology that aligns with our programs, personalizes results and keeps members engaged.
  • INCLUSIVE COMMUNITY - A unique community environment that builds lasting friendships and networks while having fun

bft franchise

Our franchise opportunity

Since franchising in April 2018, where we launched in Melbourne Australia, with 4 franchises, we have now seen our network grow across Australia and launch globally – with over 500+ franchises around the world!

In 2020 & 2021, BFT won Fit Summit’s APAC Franchise of the Year Award.

Successful BFT studios currently operate in a mix of zones, from retail and commercial, through to shopping centres and industrial estates. Ground floor is preferred as this creates easier access and visibility, as well as less requirements for building permits.

“I’m beyond excited to bring BFT and its world class training programming and coaching to the UK. After years in the Australian fitness market, I’ve seen the growth and success of the BFT Franchise network and am now honoured to have the opportunity to launch BFT in London, Battersea.

BFT have built an incredible brand, systems and community that is second to none so that Franchisees experience success when they join the network.

The London fitness market is ready for something new and exciting. Weekly training that is thoroughly thought through, programming that is different everyday keeping members accountable while progressively getting fitter & stronger throughout their BFT journey.

As a coach this is the most enjoyable part, seeing the success and enjoyment of others!”

bft franchise

Why we’re different, better for franchisees

  • WE’RE ALL ON THE SAME TEAM - A “true working relationship” between franchisee and franchisor that isn’t just rhetoric – it’s at the core of how we do business.
  • BIGGER TERRITORIES - Bigger, better, fairer territories (than elsewhere in the industry) with better opportunities and significant value-adds.
  • EXCLUSIVE BFT TECHNOLOGY - Industry leading, cutting edge technology developed over 4 years by the BFT founder, together with the best partnerships in the fitness industry space. We’ll be first with the new fitness trends and ensure your members stay engaged and excited by our constantly evolving and developing programs.
  • PROVEN INVESTMENT RETURNS - Attractive short and long term cash flow financial model. Minimum breakeven and cash flow positive time-frames. As evidenced globally, low set up costs and high margins create the right formula for success.
  • EQUIPMENT FINANCE - Equipment financing options (dependant on individual financial circumstances) to help establish your business and assist with cash flow.
  • QUALITY EQUIPMENT - The best equipment on the market that is both reliable and will significantly enhance your offering and set you apart from competitors.
  • BACKED BY BFT HQ - Ongoing training and 24/7 support from HQ. From operations / logistics to basic HR, Legal and P&L reporting information, so you know someone’s there for you when you need.

Ideal Partners

If you’re motivated, committed and seeking a rewarding opportunity in the fitness industry with a fresh, exciting and innovative brand, then this could be the perfect partnership for you.

We’re looking for either fitness industry “owner operators” wanting to work in the business with a hands on approach; or entrepreneurs keen to drive new sources of income by appointing studio managers on their behalf.

Either way, we’re sure you’ll be impressed with the way we do things here at BFT.

bft franchise

bft franchise

bft franchise

Brian Saund Body Fit Training (BFT)

Interested in Body Fit Training (BFT)?

Contact Brian Saund

For an insight into BFT opportunity...

Click on the link below to receive further information on our franchise opportunity. You can also connect directly with us to ask any questions.

This is FREE and non-obligatory; we never share or sell your personal information.

Success Stories

Success Story
Ambitious fitness entrepreneurs join the BFT family

BFT’s new Hackney franchisee owners - Emile Kerim, Frankie Nieto and David Irvine - are the latest trio to join the franchise brand, and they bring a combined 50 years of fitness experience to their new venture. Hackney’s state-of-the-art studio will be launched this autumn and will be the first of three studios they plan to open within the next five years across London.

Read more
Success Story
European entrepreneurs diversify fitness portfolio with BFT franchise

Diversification is key to a successful franchise portfolio, especially if you own complementary brands in the same sector. Fitness entrepreneur Rafael Morlà Girol, the first BFT franchisee in Barcelona, has first-hand experience of operating multiple fitness concepts while cross-promoting to different markets.

Read more
Success Story
From refugee to franchisee: Abbas Nazari's success with Body Fit Training

The compelling journey of Abbas Nazari showcases the incredible transformation from being a former Tampa refugee to becoming a leading franchisee for Body Fit Training (BFT) in New Zealand. His success story embodies determination, resilience and the power of a supportive franchise system.

Read more
Success Story
A passion for fitness leads Charlie to BFT

Charlie Hendrie is responsible for launching London’s first BFT in Battersea. BFT is the fastest growing fitness franchise in Australia with over 450 franchises sold globally and a rapidly growing membership base of 55,000+."I’m a classic example of the COVID pivot! After 10-years in various sales manager roles in fashion, food & beverage, I knew in my heart this was the time to pursue an industry I’d been passionate about for most of my life – fitness."

Read more
Success Story
Exclusive interview with BFT franchisee Brian Saund

Introducing Brian Saund, a franchisee based in Leicester, UK, who embarked on his journey with Body Fit Training (BFT) in 2022. Brian's extensive background in high-level sales across diverse industries, combined with his passion for personal development and community building, laid the foundation for his venture into franchising. In this article, Brian shares his experiences, challenges, and successes as a BFT franchisee.

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Body Fit Training's new Hackney studio opens its doors on 2nd December 2023

Hackney’s new Body Fit Training (BFT) studio is set to welcome its new gym-goers this Saturday, 2nd December 2023. Located minutes from Hoxton Railway Station and adjacent to Sainsbury’s Local on Hackney Road, BFT Hackney will offer high-intensity group strength and conditioning programmes for the North East London fitness community.

Read more
Body Fit Training franchisee hits a PB with the launch of the first UK location

Brian Saund and James Kotak recently launched BFT’s first UK franchise in Leicester. Between them, the Leicestershire duo have a strong community focus, business acumen and a passion for fitness - all attributes that lend themselves to be the perfect BFT franchisee. And after a successful opening, James and Brian are set to keep on scaling up their business in the coming months and continue to build on their growing membership of over 175.

Read more
London calling: The franchisees paving the way with BFT's first London studio

Following on from the UK’s first BFT studio in Leicester last year, the capital’s newest community-based fitness studio has proved that London is the perfect spot for fitness franchisees looking to start a successful business. Pre-opening, the new studio based in Battersea had already broke even by day one, with over 140 members signing up. And as the business continues to grow and establish itself in the local community, it is clear that the BFT network is here to stay in the UK. 

Read more
Following in Hamilton East's footsteps: Why UK prospects should join BFT now!

Every fitness franchise brand wants its franchisees to be passionate, motivated, and committed to providing the best training services to their members. These are all qualities Body Fit Training (BFT) Hamilton East's franchisee owner, Lish Metekingi, has in abundance. After the launch of her New Zealand territory in January 2021, only the third territory to launch in the country, Lish's determination and un-rivalled work ethic have seen her BFT franchise go from strength to strength with over 350 members signed up just two years on from opening and continuing to grow. 

Read more
BFT to open in Hackney

BFT, fitness franchise offering personal training in a group setting, is to open its next studio in Hackney in November. The Hackney gym will be run by franchisees Frankie and Milo, who after 7 years of dedication at F45 Training as fitness coaches, have decided to take the leap into gym ownership.

Read more
BFT in exclusive partnership with HYROX

At BFT we believe in pushing the boundaries of fitness, and we're thrilled to share our exclusive partnership with HYROX. HYROX is an incredible fitness challenge that combines functional workouts and endurance. It's like nothing you've experienced before - think of it as the ultimate fitness test!  

Read more


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