Afrikana is an African inspired restaurant bringing hints of beautiful African flavours to the commercial high street. But we don’t stop there, we implement this in to the music, interior, ambience and art to ensure we give customers the full experience.
Afrikana was established in 2018 by Midlands-based entrepreneur, Omair Ali. Omair gained his vast experience in the hospitality sector by working in the UK for famous F&B brands such as Nando’s and Chiquito, before moving to the UAE where he broadened his experience in the hotel and restaurant sector.
After four years, Omair moved back to the UK to start a new venture of his own; thus Afrikana was born! The vision began with his dream of delivering an authentic home-cooked African inspired food concept - that did not exist in the UK, so he decided to open up his own restaurant in a small but lively Midlands village called Aldridge.
By blending the two concepts of popular mainstream dishes and adding an African inspired twist, it proved to be a huge success. This was the start of something great.
We now have 18 stores – Birmingham, Bradford, Cardiff, Dalston, Derby, Glasgow, Holloway, Hounslow, Ilford, Kingston, Lakeside, Leicester, Manchester, Nottingham, Star City, Stepney Green, The O2 and Wembley.
Coming soon - Walsall (2025), Uxbridge (2025), Rushdon Lakes (2025), Walsall, Tottenham, Leeds, Stratford, Waterloo, Wandsworth and Milton Keynes
We have opportunities currently available in cities such as Liverpool, Leeds, Southampton, Bristol, Sheffield, Edinburgh, Northampton, and Brighton, amongst many others. Enquire today for our full list...
What makes our restaurants special
- Family Friendly - perfect for a casual lunch catch-up or a party of 30! We cater for private events also.
- Unique Menu - vibrant menu that covers most dietary requirements - halal, vegetarian, vegan, gluten-free!
- Art & Culture - Live entertainment with African drummers and DJ’s to reflect on the restaurants lively atmosphere.
Some Facts
- Average Transaction Value - Customers typically spend around £27 across dine-in and takeaway
- Average Weekly Store Taking - Established stores average £18,000
- Average Service Time - Orders are prepared and served within an average of 25 minutes, even during busy hours.
- Average Delivery Order Value - Delivery platforms generate an average of £24 per order
Our store models
AFRIKANA KIOSK / FOOD COURT
- Store size: circa 600 sq ft
- Covers: site dependent
- Total cost from - £260,500
LIL AFRIKANA EXPRESS / HOME DELIVERY
- Store size: circa 1200 sq ft
- Covers: 20 - 40
- Total cost from - £268,000
THE AFRIKANA DINE - IN RESTAURANT
- Store size: 1,500 - 2,500 SQ FT
- Covers: 50 - 100
- Total cost from - £383,500
AFRIKANA XL DINE - IN RESTAURANT
- Store size: 2,500 SQ FT
- Covers: 100+
- Total cost from - £502, 750
Our training and support
At Afrikana, we take pride and importance in providing an extensive and leading training program. As well as pre-opening franchisee training, the support does not stop there; our ongoing training allows us to maintain and develop a strong relationship with our franchisees. We also support with:
PROPERTY SEARCH
We deliver a ‘one stop’ site finding and acquisition service managed by our expansion team. They will offer the franchisee a range of site options in the target territory, advise on suitability and handle all negotiations to achieve the best possible terms in respect of rent, lease terms and incentives.
TERRITORY MAPPING
Delivery of our exclusive and comprehensive territory mapping process.
FINANCIAL SUPPORT
Assistance with bank funding from high-street banks together with a clear and transparent financial model.
DESIGN AND SHOP FIT
At Afrikana we ensure to uphold a close relationship with our franchisees, communication is key and from site acquisition to turnkey, we will be there every step of the way. As a brand we are constantly thinking of ways to develop our designs, this allows us to stay relevant whilst remaining true to Afrikana, we also have a skilled team with vast experience and knowledge to transform any space into a beautiful restaurant, tailoring each design to its location and consumer.
Ideal partner profile
- A communicative and commercially aware individual, partnership or company
- No F&B experience required for the right person
- Previous business experience is likely to help, but not mandated
- Ambitious and aspirational character
Interested in Afrikana?
Contact Omair Ali
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