Fried Chicken by The Sidemen, with seven sauces to choose from, which side are you on?
The Sidemen started as seven YouTubers, who joined forces as a group in 2013. Since then, they’ve dominated the internet, creating an international audience of over 84.5 million dedicated YouTube subscribers to their channels, and a combined following of 36.4 million on Instagram. They are Olajide ‘JJ’ Olatunji (KSI), Harry Lewis (Wroetoshaw), Simon Minter (Miniminter), Vik Barn (Vikkstar123), Josh Bradley (Zerkaa), Ethan Payne (Behzinga) and Tobi Brown (TBJZL).
The Sidemen always dreamed of creating a food brand so after months of developing a delicious and accessible menu they launched Sides in November 2021. .
Sides is part of Virtual Hero, a subsidiary of Hero Brands, the company behind the exploding fast casual chain German Doner Kebab, Choppaluna, Island Poké, and XIX Vodka, a further Sidemen brand.
The Sides menu allows customers to choose their ‘protein’ (chicken or plant based) in either a delicious burger or to be ‘loaded up’ with the choice of seven different flavours (Chipotle, Classic Buffalo, BBQ, Korean BBQ, Teriyaki, Vegan Garlic Mayo and Louisiana). Customers can also select an accompanying side such as waffle fries, mac n cheese bites, onion rings and cheese poppers.
Sides launched its first ever physical location in February at BOXPARK Wembley in London. Our announcement post for BOXPARK Wembley received 100,000 likes on Instagram, becoming our biggest ever post, this resulted in a 3 hour queue when we first opened. We also supported the opening with an OOH campaign around the local area.
Sides currently has 5 UK restaurants, and opened its' first international restaurant in Singapore in 2025.
Sides has become the 2nd MOST followed chicken food brand in the UK with over 250k followers on Instagram. On YouTube there are 20+ videos reviewing Sides menu with over 2 million views.
Ideal Partner/ Financial
High Net Worth Individual with brand Food and Beverage experience.
SIDES are looking for min 3 unit operators at this point. C£350k per unit and currently banks offering 60/40 lending so potential franchisees will need c£400-£500k liquid if signing up for 3. These would likely be on a 2 or 3 year development plan.
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