Posted:12-June-2023
SIDEMEN VISIT NEW SIDES WEMBLEY UNIT DISHING OUT 200 FREE BURGERS TO CELEBRATE OPENING
Fried chicken brand SIDES has celebrated the opening of their new and improved Boxpark Wembley location with a huge food giveaway from KSI and W2S.
The landmark first-physical location was visited by the Sidemen duo on June 9 and they were greeted by crowds of fans upon arrival at the revamped unit.
The two influencers got behind the counter to give back to their loyal fans by serving up 200 free burgers, giving them a taste of SIDES famous game-changing chicken.
SIDES has been developed by the famous YouTube collective, The Sidemen, arguably the most popular and influential content creators in Europe.
On the menu for the fans at the new-look location, there will be a new hot Nashville-style chicken, dipped in a paprika-spiced oil with five levels of spice to choose from. A new side dish will also make its debut - crispy corn ribs, which will bring further diversity to the Sides menu.
As well as introducing new exciting products to the menu, SIDES is also upgrading its fried chicken coating method to bring a crispier and harder-hitting punch of flavour to its delicious food.
Fans will also be able to experience fan favourites like Mac & Cheese bites, original or spicy Waffle fries and all Sides authentic sauces. To heat up the tasty offering there will also be a new spicy ketchup and a secret sauce.
SIDES is part of Virtual Hero, a subsidiary of the Hero Brands group behind the exploding fast-casual chain German Doner Kebab, Choppaluna, Island Poké, and XIX Vodka, a further Sidemen brand.
SIDES at Boxpark Wembley is available in store & on delivery. The fried chicken brand is currently available to order across London, Leeds, Manchester, Birmingham, and the UAE with 60+ virtual sites and three physical outlets, with many more set to open globally by the end of 2023.
Harry Lewis (W2S), The Sidemen, said: “It was amazing to see so many fans down for the opening of the new unit at Boxpark Wembley and give them a taste of what we have been cooking up with our new menu items. Bringing new exciting food to our fans has always been our main goal and we believe that the new SIDES chicken will really change the market.”
Robin Mehta, CEO of SIDES said: “It was great to have JJ and Harry down for the launch of our new and improved SIDES location at Boxpark Wembley and to see so many fans in attendance as well to taste our game-changing chicken.
“This updated look of our first physical SIDES location reflects the true innovative character of the brand and our outlook for the future as we look to bring further large flagship restaurants to the high street and across some of the best UK malls.
“The exciting upgrade at Boxpark Wembley as well as a number of flavourful menu additions will make it a must-visit for fans.
“SIDES is always growing and we have some exciting developments coming up in 2023 as we look to ramp up and develop our restaurant portfolio to 200 physical locations and expand our reach in the UK .”
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