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Amorino expansion in the South West led by Domino's multi-unit operator Shayban Alibrahim


Shayban Alibrahim’s entry into the gelato industry was inspired by his passion for the product, the untapped market potential, and the promising return on investment. With a background as an experienced multi-unit operator for Domino's, Shayban recognised the opportunity for gelato to captivate the palates of coastal visitors and tourists alike. His journey began after visiting an Amorino store in Paris, sparking a passion for artisanal gelato, and leading to a partnership with Amorino Franchise.

"I come from a background of managing 10s of Domino's stores. In the 3rd quarter of 2023, I opened my first Amorino store in Cardiff. Seeing the potential and the positive response from customers, I am excited to expand further. I have plans to open stores in Bath, Exeter, and Brighton this year," Shayban remarked.

Shayban wasted no time in reaching out to Amorino’s Master Franchisee, Hubert Attali. What began as a chance encounter blossomed into a fruitful collaboration, characterised by open communication, mutual respect, and a shared commitment to excellence. Drawn to Amorino’s franchise central supply chain from Paris, as well as the brand's ethos of organic and sustainable growth, Shayban knew he had found the perfect fit for his entrepreneurial aspirations. With a keen eye on franchise expansion plans and the bright future offered by the brand's success stories, Shayban was excited to embark on this new venture with Amorino.

Since becoming a franchisee one year ago, Shayban has witnessed Amorino's meteoric rise, fuelled by strategic expansion and unwavering dedication to quality. With locations dotting Southwest England, Amorino has become synonymous with indulgence and innovation, captivating the hearts and taste buds of gelato enthusiasts far and wide. Shayban's accomplishments include the successful launch of the Cardiff location at the end of 2023.

Looking ahead, Shayban has ambitious plans to establish new outlets in Bath, Exeter and Brighton this year, followed by an additional three stores for the following year in 2025. Embracing the growth opportunities in the franchise sector, Shayban is excited to drive forward Amorino's expansion plans and bring the brand's unique gelato experience to even more communities.

Yet, like any entrepreneurial endeavour, Shayban's journey has not been without its challenges. From navigating the complexities of funding to managing seasonality fluctuations, he has encountered obstacles along the way. However, through resilience, resourcefulness, and guidance from the Amorino franchise team, Shayban has overcome these challenges, emerging stronger and more determined than ever.

A crowning achievement in Shayban's franchisee success journey came with the signing of the Developers Agreement, a milestone that underscored his integral role in shaping the brand's future in the UK. Honoured to be entrusted with developing key regions, Shayban remains grateful for the ongoing support and collaboration of Amorino’s franchise development team, including Casper Doorten and Roman Aslamzada. For those interested in Amorino franchise opportunities, investing in a franchise, or looking for success stories of Amorino franchisees, Shayban's journey serves as a testament to the potential for growth and development within the brand. With a commitment to excellence and a focus on quality, Amorino offers a rewarding opportunity for those seeking to franchise with a successful and expanding brand.

Interested and want to know more about Amorino?

The Amorino profile outlines all aspects of their franchise opportunity and allows you to contact them for further information or to ask a question.

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