Posted:11-October-2023
Curry Up Now Signs 60-Unit Deal in the UK
Curry Up Now, the fastest growing, Indian casual restaurant in the United States,has just completed a 60-unit deal to bring the brand across the U.K. with Harjinder Atwal, seasoned multi-unit franchisee. The brand, which originated and continues to thrive in the culinary hotbed of the San Francisco Bay Area and beyond, specializes in Indian Street Food Classics.
“Everyone loves Indian food, but typically has to go to an old school Indian restaurant or takeaway to get it. This characterful, cheeky brand brings a fun and unexpected twist on Indian cuisine, and we see it as a potential disruptor/consolidator in the Indian food space. The ‘naughty naan’, the ‘sexy fries’, along with the cocktails from the bar, Mortar & Pestle, are examples of the playful nature of the brand which we love and we think others will too.” says Harjinder Atwal, seasoned multi-unit quick-service operator. “At the heart of our strategy lies a commitment to providing an exceptional customer experience. Our goal is to make customers feel like they’re visiting old friends in a new place that consistently exudes freshness, and Curry Up Now perfectly embodies this approach.”
“Who would have thought when we first started in 2009 that we’d be opening stores in the UK.” says Curry Up Now CEO Akash Kapoor. “Harjinder Atwal and his extensive team bring operational & real estate knowledge to the brand. They are a proven group who have opened 100+ stores making them an ideal partner for our first international this expansion into the UK.”
Founded as a food truck by husband-and-wife duo, Akash and Rana Kapoor, Curry Up Now has seen an increasing demand for its fresh, flavorful ingredients and menu items that offer an innovative spin on traditional Indian cuisine. With menu items that include Burritos, Bowls, an Indian Pizza called The Naugty Naan, a poutine called Sexy Fries, Indian Street Food Classics and some other fan favorites like the Deconstructed Samosa, Kathi Rolls and Thali Platters, Curry Up Now differentiates itself by presenting authentic Indian flavors in a friendly, recognizable format that supports halal, keto, paleo, vegan, vegetarian and gluten-free diets, and uses locally sourced ingredients whenever possible.
In addition to the brand’s growth and development across the U.S., Curry Up Now was recently named to the 2023 Entrepreneur Franchise 500 List for its financial strength and stability, franchisee support systems, and brand strength.
“There’s a reason someone as skilled as Harjinder quickly secured a master deal with Curry Up Now,” says Dan Rowe, CEO of Fransmart. “They’re structured for franchisees to generate big revenue and accelerate growth. Plus, the food is killer. Diners want unique flavors and authentic concepts – and no one is more authentically delicious than Curry Up Now.”
From QSR Magazine
Interested and want to know more about Curry Up Now?
The Curry Up Now profile outlines all aspects of their franchise opportunity and allows you to contact them for further information or to ask a question.
