February is the International #LoveFranchising Month

Awareness of the depth and breadth of the franchising industry is still very low and the #LoveFranchising campaign is all about raising awareness about how, unbeknownst to many, franchises are in fact also local small business owners who love their community. From the window cleaner to care workers that look after our elderly. From your local children's dance classes through to the tutors that help your children excel at school.

Remember; unlike corporate branch networks, with Franchising the local franchisee's profits stay in their community... as it would with any local business. Franchisees reinvest heavily in their community because they are part of it. - Sean Goldsmith (Groe Global)

The team at Groe Global have put together a free downloadable marketing pack which can be accessed at www.lovefranchising.biz. It includes social media posts, logos and ideas on how to tell the world why they #LoveFranchising. The campaign will be run annually and the hope is that as it grows it will play a significant part in building a greater and more positive understanding of what franchising is and what an important contribution it makes to local communities.

The #LoveFranchising campaign is all about overcoming the often negative and incorrect perception that franchising is 'Big Business' that stomps on the little guy. The truth is that Franchisees are simply normal small businesses that are in partnership with a brand and support system that helps them provide an exceptional service to the community they serve.