New food concept franchise launches to the market offering exciting business opportunities

Chai has been popular for thousands of years but now a new brand is taking this rich history and flavour to new heights. Combining Instagramable interior styling with a varied and high-quality menu, Chai Green is a food concept that is set to take the UK by storm.

Launched in Birmingham in 2020, Chai Green has quickly established a name for itself by creating a comprehensive menu that blends British classics and Indian street food. The vibe lends itself to being popular with a wide range of customers, chatting with friends over a morning breakfast, enjoying healthy and tasty lunch options, and getting together for family dinners with delicious cakes and mocktails.

Outstanding feedback from customers, winning an award for the interior design and a growing demand has led to ambitious growth plans via franchising, with new stores opening in Birmingham, Cardiff, and Glasgow in 2022.

“We want our customers to enjoy the delicious and unique items we have to offer across the country and franchising Chai Green will enable us to fill this gap in the market,” says Hasnain Siddiqui, Founder of Chai Green. “At the same time, we are offering franchisees the chance to grow a successful business and reap the financial rewards from the Chai Green franchise. We have had early interest from existing franchise owners and have had influx of new enquiries.”

In the beginning, people went to cafes to grab a drink and a snack. Today, it is about having quality time with friends and family, enjoying good food and a great atmosphere. The way they are presented, and the quality of service is just as important, something that Hasnain is aware of. “Chai Green offers award-winning interior styling matched with awesome food served in a great ambient environment,” he says. “Customers visit us for breakfast, a quick bite at lunch or with friends in the evening for some snacks and deserts. This industry sector is expected to grow as people are looking at contemporary restaurants when considering going out, a niche area that Chai Green can fulfil.”

With the demand from customers already in place, Hasnain has appointed specialist franchise marketing agency, Franchise My Business, to bring in their expertise in recruiting those best suited to the Chai Green franchise. With a huge amount of experience and expertise in franchising across the UK, Franchise My Business has demonstrated considerable success in helping to launch new franchises and grow networks.

“Franchise My Business brings a wealth of experience and have assisted us in streamlining our systems and processes so we can hit the franchising journey with everything in place correctly,” adds Hasnain. “We are looking for individuals who are as ambitious as us and want to run a commercially successful business. They need to be motivated and ready to take their business to the next level and we will provide them with all the support and training they need to be successful.”

With hugely ambitious growth plans, Chai Green will be working closely with Franchise My Business who will manage the franchise sales for Chai Green. “Becoming part of the Chai Green network will give franchisees the opportunity to be part of a strong brand, with significant growth potential,” says James Cotton, Franchise Development Director at Franchise My Business. “The concept has shown to be hugely successful with its unique offerings to customers and healthy financial returns for franchisees. There are also exclusive territories available for early adopters, in a sector which is booming as more people look to food concepts such as Chai Green to enjoy in their local areas. Chai Green is predicted to grow over 40 stores within the short-term future.”

Chai Green has already created a loyal following of customers with social media food influencers helping to spread the word with excellent reviews. “Chai Green is built on a strong brand that is brought to life through the design and historic story inspired by a journey to sea in 1823,” adds Hasnain. “This gives the stores an instantly recognisable brand in a crowded marketplace and gives customers the confidence to know that they can expect a fresh and authentic menu within a warm and friendly atmosphere.”