Posted:08-March-2016
Premier Sport recognised for excellence at the 2016 Franchise Marketing Awards
For the third year running, the Premier Sport Marketing team was named finalist in the 2016 Franchise Marketing Awards for ‘Best Franchise Marketing Support’ and 'Best PR Campaign' categories, which recognises the industry's most innovative and effective marketing campaigns.
The 'Best Franchise Marketing Support' category recognises franchisors for excellent training, management and support provided to new franchisees’ to aid their marketing activity. In the coveted ‘Best PR Campaign’, Premier Sport have been recognised for capturing the imagination of the desired audience by offering 10,000 free places on their activities last summer. Luke Miles, Group Marketing Director commented:
”We’re obviously delighted to be named as finalist in two categories again this year. The team here at HQ have worked extremely hard to ensure our network has all the tools at their disposal to be a success, and this year’s financial results definitely reflect that.
Most pleasing for me is being recognised in the Best Franchise Marketing Support category, as we’ve implemented additional support and training for new and established franchisees, a trend we plan to continue. Our mindset has always been to evolve and improve our support across all areas of the business and that is what we’re fully committed to doing.”
Over the past 11 years, the Franchise Marketing Awards have become one of the industry's most highly-coveted accolades. They are renowned for celebrating innovative marketing campaigns and effective marketing support offered by franchisors to their franchisees. The winners will be announced this coming Friday.
Premier Sport is part of Premier Education Group which also includes Premier Performing Arts and the Golden Mile and combined form the biggest sport, physical activity and performing arts provider in the UK, employing over 900+ Activity Professionals. Premier Sport alone has over 8 million visits for a minimum of 1 hour on its activities every year. This represents even more young people than ever before experiencing some form of physical activity through Premier’s innovative programmes.
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