Plan Burrito targets multi-unit franchise partners to drive next phase of UK growth

Plan Burrito has placed multi-unit franchise partners at the heart of its future growth strategy as the fast-growing Tex-Mex brand looks to accelerate its expansion across the UK.

The award-winning franchise is seeking ambitious entrepreneurs and experienced operators with the appetite to develop multiple Plan Burrito restaurants, as it builds a stronger network of franchise partners capable of growing alongside the brand.

The strategy is already gaining momentum within the existing Plan Burrito network, with current franchisees exploring opportunities to open additional locations.

Among them is Usman Khanzada, franchisee of Plan Burrito Holborn, who is looking to expand his involvement with the brand by opening further Plan Burrito restaurants.

For Plan Burrito Founder and CEO Stephen Hopper, creating opportunities for successful franchisees to grow from single-site operators into multi-unit partners will be an important part of the company's next chapter.

Stephen said:

“Finding the right franchisees has always been more important to us than simply growing as quickly as possible. As Plan Burrito develops, we want to build a network of ambitious partners who can see the bigger opportunity and have the appetite to grow with us.

“Multi-unit franchisees are going to play a really important role in the next stage of Plan Burrito's development. We want to work with people who can open their first restaurant, build a successful local business and then see a clear pathway to a second, third or potentially many more locations.

“The fact that franchisees already within our network are looking at opportunities to open additional stores is a great endorsement of what we're building.”

Founded in Loughborough in 2015, Plan Burrito has grown from an independent Mexican street food restaurant into a multi-award-winning franchise brand with locations across the UK.

Its restaurants serve freshly prepared Tex-Mex food including burritos, tacos, quesadillas, loaded nachos and burrito bowls, with customers able to customise their meals and choose from a wide range of fillings and toppings.

Plan Burrito began franchising in 2022 and has since continued to expand its national footprint, attracting franchisees from a variety of professional and business backgrounds.

While the brand remains open to ambitious first-time franchisees, its increased focus on multi-unit development reflects Plan Burrito's longer-term ambition to create a scalable national franchise network.

Usman Khanzada, franchisee of Plan Burrito Holborn, is one of the existing partners now looking at opportunities to expand further with the brand.

Usman said:

“Opening Plan Burrito Holborn has given me the opportunity to become part of an ambitious and growing brand, and I'm excited about what the future could hold.

“My intention is to continue growing with Plan Burrito and explore opportunities to open further locations. There is a lot of potential in the brand and I'm looking forward to being part of the next stage of its expansion.”

As well as supporting existing franchisees who want to grow, Plan Burrito is actively looking to attract new multi-unit partners who share its ambitions for national expansion.

The company is particularly interested in speaking to entrepreneurs, experienced franchise operators and business owners who have the resources and infrastructure to develop multiple sites within a territory or across several locations.

Stephen added:

“We're looking for people who don't necessarily see one Plan Burrito restaurant as the end goal.

“For the right partner, the opportunity can be much bigger than that. We want to create relationships with franchisees who understand their local markets, can build great teams and ultimately have the ambition to operate a portfolio of successful Plan Burrito restaurants.

“At the same time, we want people to grow at the right pace. The first location has to work and the foundations have to be strong. Our role as franchisor is to give our partners the systems, support and brand they need to build from there.

“We believe there is significant white space for Plan Burrito across the UK. Strengthening the network with high-quality multi-unit partners will help us capitalise on that opportunity and build the brand sustainably.”

Plan Burrito offers different franchise formats designed to support expansion into a variety of markets and locations, while franchise partners receive training and ongoing operational support from the brand.

With further territories available across the country, Plan Burrito is now inviting prospective franchise partners with multi-unit ambitions to become part of its next phase of growth.

Interested and want to know more about Plan Burrito ?

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