Posted:25-February-2026
Paris Baguette opens 5th London store
Paris Baguette is celebrating a strong first two months at its newest London bakery café in the heart of Notting Hill, marking the brand’s fifth location in the capital.
Located at 57 Pembridge Road, W11 3HG, the franchised bakery café — owned and operated by franchisee Darius Mafi— has quickly become a local favourite, welcoming hundreds of guests each week for freshly made sandwiches, artisan pastries, celebration cakes and premium coffee.
Designed to feel bright, open, and inviting, the Notting Hill café features natural light, warm finishes, and a relaxed seating area, making it an ideal spot for breakfast meetings, afternoon coffee breaks, or weekend cake visits.
Nico Gaillot, Chief Operating Officer commented, “Opening in Notting Hill, one of London’s most iconic neighbourhoods, marks an exciting milestone for Paris Baguette. The area has such a vibrant spirit, and we’re excited to become a valued part of the local community while bringing our passion for quality baking and café culture to West London. We’re also proud to be working with dedicated franchise partners like Darius, who share our vision for creating welcoming neighbourhood bakery cafés.”
The launch forms part of Paris Baguette’s continued expansion across London, bringing its globally loved bakery café concept to more neighbourhoods across the city through both company-owned and franchised locations.
We are seeking well-capitalised franchise partners who are passionate about re-establishing the neighbourhood bakery café as the heart of the community where they operate. Please contact us today to find out more…
Interested and want to know more about Paris Baguette?
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