Posted:19-January-2026
Sabrosa Tacos Sets Its India Entry Plan with Franchise India Partnership
Sabrosa Tacos, a UK-based fast-casual taco brand, is set to enter the Indian retail and dining landscape through a strategic partnership with Franchise India Brands Limited. Established in January 2022, the brand has scaled rapidly—starting as a dark kitchen before evolving into full-fledged dine-in outlets. As Sabrosa Tacos accelerates its global franchising strategy, India has been identified as a key focus market for its next stage of expansion.
Sabrosa Tacos has built its brand around birria—a slow-cooked, spice-rich Mexican stew that has seen a surge in global popularity. The concept places strong emphasis on authenticity, using proprietary spice blends, fresh corn masa tortillas, and a consistent fast-casual operating model. Enhancing the in-store experience, its outlets feature floor-to-ceiling murals created by street artists, now a distinctive element of the brand’s identity.
Since opening its first dine-in restaurant, Sabrosa Tacos has recorded encouraging early performance, marked by year-on-year sales growth, strong customer ratings across platforms, and high repeat-order volumes on delivery channels.
India’s retail and food service market is experiencing growing demand for international cuisines, particularly among Millennial and Gen Z consumers. Although a handful of taco brands are present, the category remains relatively underpenetrated, with birria-style tacos having minimal representation. Sabrosa Tacos believes this presents an opportunity to scale across both metro cities and emerging Tier I and Tier II markets.
“Indian cities are witnessing a fast shift towards global street-food concepts and premium quick-casual dining. Sabrosa Tacos’s authentic birria tacos, combined with an engaging store experience, will offer something genuinely new to Indian food lovers,” said Hamim Ahmed, Co-Founder and Head of Operations, Sabrosa Tacos.
To support market entry, the brand plans to roll out multiple store formats tailored to location and real estate dynamics. These will include compact, takeaway-focused kiosks under the Sabrosa Tacos Cocina format, as well as larger dine-in taquerias branded as Sabrosa Tacos Clasico.
Franchise India Brands Limited will spearhead Sabrosa Tacos’s India entry, overseeing franchise development, partner onboarding, and nationwide expansion. The organisation has a track record of introducing international food and beverage brands to the Indian market and aims to position Sabrosa Tacos strongly within the QSR and fast-casual segments.
“Franchise India is delighted to onboard Sabrosa Tacos, a brand that brings true culinary authenticity and a scalable format to India’s evolving QSR and fast-casual market. There’s growing appetite for Mexican street food among India’s youth and urban diners, and Sabrosa Tacos is perfectly positioned to meet that demand,” said Gaurav Marya, Chairman and Founder, Franchise India Brands Limited.
The rollout will begin with franchise onboarding followed by pilot outlets in key metropolitan markets. Expansion into Tier I and Tier II cities will take place in phases. While selective menu localisation may be introduced, the brand will maintain its core focus on birria-led offerings as it establishes its footprint across India.
Interested and want to know more about Sabrosa Tacos?
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