Anna Potgieter crowned Employee of the Year at the West Country Women Awards

The West Country Women Awards recognise Anna Potgieter as Employee of the Year for her outstanding work, dedication, and impact at CareYourWay Franchising.

Recognising excellence, commitment and impact

We are proud to announce that Anna Potgieter has been named Employee of the Year at this year’s West Country Women Awards – judged and presented by Womble Bond Dickinson. This accolade celebrates an individual whose dedication, influence and outstanding contribution have truly stood out across the past year.

Celebrating our Finalists

Earlier this year, both Anna and CEO Sarah Sabater were recognised as finalists in the West Country Women Awards: Sarah in the Employer of the Year category, and Anna in both the Women in Digital & Marketing and Employee of the Year categories. Sarah went on to be named runner-up in her category, highlighting her leadership and the supportive culture she continues to build across CareYourWay.

Anna’s dual nominations showcased her energy, creative vision, and growing influence within the team – qualities that ultimately led her to be named Employee of the Year.

A journey of growth and impact

Anna’s story with CareYourWay began just under two years ago, when she joined as a Media and Marketing Assistant. Through hard work, creativity and commitment, she quickly progressed to the position of Head of Brand & Marketing – a pivotal role in shaping how CareYourWay is seen by families, clients and franchise partners across the UK.

In her time at the helm of brand and marketing, Anna has played a central part in raising awareness of our care services, supporting the recruitment of new franchise partners, and ensuring that the heart and values of our organisation – compassion, quality, respect – shine through. Her work supports not only clients who need care, but also potential franchisees looking to build a business grounded in trust and excellence.

Receiving the Employee of the Year Award is a significant milestone for Anna. It recognises her creative leadership, her day‑to‑day support for the network, and the real difference she makes for clients, carers, and franchise partners alike.

What this means for CareYourWay

Anna’s win reflects the strength and depth of CareYourWay as a people‑centred brand. It shows that our team is built not just on experience, but also on fresh perspectives and a commitment to growth – values that matter as we expand our franchise network across the UK.

Having both emerging and experienced talent celebrated in the same awards – Anna as Employee of the Year, and Sarah as a finalist and runner-up – sends a clear message: this is a business led by vision, driven by values, and supported by people who care.

Celebrating milestones and looking ahead

We extend our warmest congratulations to Anna Potgieter. Her win as Employee of the Year follows another incredible achievement for CareYourWay in November – being named Emerging Franchisor of the Year at the British Franchise Awards. Two major milestones in the same month highlight the talent, innovation, and commitment that define our team and brand.

This ongoing trajectory of recognition demonstrates that CareYourWay is a rapidly growing, skilled, and ambitious organisation. For prospective franchisees, it shows the opportunity to join a brand where excellence is celebrated, achievements are supported, and there is a clear pathway to continued growth and success. Discover how you can be part of our award-winning network today.

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