Posted:11-April-2014
ChipsAway franchise chalks up twenty year milestone!
This year the best known and most successful brand in automotive paintwork repairs chalks up twenty years as a market leading franchise.The original ‘SMART’ technology, first developed by ChipsAway in the USA, was launched into the UK in the early 1990s; after the first ChipsAway franchise was established in 1994, the brand created a whole new business sector and a fast growing franchise with a long-term, sustainable and highly profitable future.
Today, in addition to a nationwide network of successful franchisees in the UK, ChipsAway’s global presence has expanded into 13 countries, including Brazil, Saudi Arabia and Chile. As an internationally renowned brand, it stands as the flagship franchise of Franchise Brands Worldwide (FBW), headed by high profile franchise entrepreneurs Stephen Hemsley and Nigel Wray, who are currently on the acquisition trail looking for fresh synergistic opportunities to benefit and grow the Group further.
Since becoming part of FBW, ChipsAway’s growth has accelerated, thanks in part to heavy investment in wide-reaching online marketing campaigns and national television advertising; this activity has helped generate over £133m worth of repairs to the network since the start of the recession and continues to build both awareness and demand for the brand in the multi-billion pound automotive services marketplace.
”Business is booming,” confirms franchisee Paul Fabian. A former engineer with the RAF, Paul is one of ChipsAway’s longest established franchisees who, having initially joining ChipsAway as a man and van operator, now heads-up two thriving CarCare Centres with his wife Kim. Working on adjacent territories with teams of fully qualified technicians, Paul confirms that his business is getting stronger year on year as demand has continued to increase.
Commitment to quality is at the heart of the ChipsAway philosophy and accordingly the franchise has earned a reputation for innovation. Its repair technology and system continues to lead the field, supported by Quality Assurance Awards (QAA) accredited franchisee training programmes and IMI accredited training centres, which guarantee repair excellence. What’s more, nurturing an ethos of continual development has benefitted the Franchisor beyond that of innovative repair processes. The introduction of bespoke CRM tablet technology for franchise partners has allowed for more efficient management of both consumer enquiries and databases alike and is fully integrated with a new responsive 'snap-to-fit' designed website to optimise web traffic from all mobile and desktop devices, essential in this age of mobile and tablet browsing.
According to ChipsAway Chief Executive Tim Harris, it is a culture of ‘being the best’ which keeps ChipsAway at the top of its game. “ChipsAway developed the first ever SMART repair system and were the first to launch an automotive paintwork repair franchise in the UK,” he says. “Our TV advertising was another of many firsts in our industry and has paid great dividends for the brand as well as our franchise partners. We take pride in taking the lead in this marketplace and will continue to set the standard as we embark on our third decade of successful growth.”
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