Posted:06-August-2026
Burger Boi Accelerates UK Expansion with Second Morrisons Location Opening in Wood Green
Fast-growing premium burger brand Burger Boi will open its second location within a Morrisons supermarket on Saturday 8th August as it continues to expand its footprint through a landmark partnership with one of the UK's leading supermarket retailers.
The new restaurant, located inside Morrisons Wood Green, marks another milestone in Burger Boi's ambitious growth journey and forms part of a wider rollout that will see four more Morrisons locations open before the end of 2026.
The opening will also create more than 20 new jobs in the local community, reinforcing Burger Boi's commitment to investing in local economies while making its Californian-inspired menu more accessible to customers across the UK.
Founded in 2021, Burger Boi has rapidly established itself as one of the UK's fastest-growing premium burger brands, combining high-quality smashed burgers, buttermilk fried chicken and indulgent sides with a bold, modern brand. The business has expanded to more than 20 locations nationwide and is targeting further significant growth through a mix of restaurants, kiosks, delivery kitchens and supermarket concessions.
Surj Bassi, Foudner of Burger Boi, said:
"Opening our second Morrisons location is another exciting milestone for Burger Boi and further demonstrates the strength of our partnership with Morrisons.
Our ambition has always been to bring Burger Boi to more communities across the UK, and this collaboration allows us to do exactly that by combining our premium food offering with the convenience of trusted supermarket locations.
We're especially proud that our continued growth is creating more than 20 new jobs in Wood Green, supporting the local economy while introducing even more customers to the Burger Boi experience.
Seeing what began as an exciting opportunity evolve into a scalable retail partnership has been incredibly rewarding. Every opening represents months of planning and collaboration, and it's a testament to the hard work and commitment of both the Burger Boi and Morrisons teams that we're able to continue expanding at this pace.
We're looking forward to welcoming our first customers through the doors next week and continuing what promises to be an exciting journey."
Burger Boi's partnership with Morrisons represents a significant step in the brand's long-term expansion strategy, giving franchise partners access to established, high-footfall retail locations while making it easier for customers to enjoy Burger Boi's premium menu during their weekly shop. The concept has become a key part of the company's wider ambition to continue scaling across the UK through innovative location formats.
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