Burger Boi is a taste sensation that has taken the UK by storm! We are pushing the boundaries of the traditional burger brand concept.
Our array of signature creations tantalizes the taste buds with unexpected combinations and bold flavours. From our iconic ‘Triple cheese Boi’ to our signature loaded fries ‘The Bad Boi Hot Mess’. The brand's attention to delivering truly unique and creative products is showcased throughout their diverse menu; serving up great quality smashed burgers, buttermilk fried chicken, breakfasts, shakes and an extensive range of vegan/vegetarian options. All orders are made with fresh ingredients and made to order.
Burger Boi doesn't rest on its laurels; it constantly pushes the boundaries of culinary innovation. The kitchen is a laboratory of experimentation, the team work tirelessly to concoct new flavour combinations and textures that surprise and delight. Burger Boi remains at the forefront of the ever-evolving food landscape.
We have further enhanced our stores with our entertainment and games facilities adding that unique selling point and individuality.
Our first store opened in the West Midlands in 2021 and became an instant hit; it was the no1 highest grossing brand on UberEats in Wolverhampton outside of national chains.
Burger Boi has since grown to 16 stores and continues this trend in each of the markets it has launched in.
As Burger Boi continues to evolve and capture the hearts (and stomachs) of food enthusiasts, the future looks bright. The brand's commitment to culinary excellence, coupled with its ability to adapt to changing consumer preferences, positions it as a leader in the competitive world of fast-casual dining. In conclusion, Burger Boi has emerged as a phenomenon that has redefined the very essence of this classic comfort food. With its origins rooted in passion, a commitment to innovation and a dedication to sustainability.
We are now looking to take Burger Boi to the masses and are actively seeking franchisees in both UK and International markets. We aim to have 50+ locations in the UK by the end of 2026.
Burger Boi Benefits
PRICE FOR VOLUME
As a growing franchise business being able to leverage the brands growth by securing better pricing for key product lines based on volume increase is an opportunity to minimise inflation and increasing food cost.
BREAKFAST
As inflation hits the economy customers face big rises in the cost of a meal and a drink in 2023. Restaurants will have “no choice” but to pass costs on to customers. Breakfast is an Increasingly growing market that Burger Boi have optimised and grown to scale.
FLEXITARIANISM
The exponential growth of vegan fast food will continue as will the rise of the flexitarian! This will play into our strengths from a product perspective with an already strong range of vegan, vegetarian and flexitarian options on the menu and in development for 2023.
INNOVATION & TRENDS
We at Burger Boi are forever expanding and developing our menu taking into consideration the latest trends and new dishes on the market. This way, we are ever evolving to stay ahead of the curve in the burger world.
Delivery
Our UberEats delivery figures speak for themselves!
- Gross Basket Value of £27.69, high value in the UK.
- High sales turnover in the UK (excluding national chains).
- Fastest growing premium burger chain in the UK.
- One of the highest national accounts on the platform.
- Launched as the No.1 account in each of its current markets.
- The biggest account in Wolverhampton, Coventry, Gloucester, Leicester and Birmingham. (excluding national chains).
- Retention rate of 90% of all customers who order on the Uber platform.
- 90% approval rating from customers, with an average review of 4.5 out of 5. The highest average rating for a brand with 5–10 locations.
Cultural Impact
Burger Boi has had a profound cultural impact. It has become a symbol of modern, progressive and disruptive marketing. A trendsetter in an industry that thrives on innovation. The brand's aesthetic, from its logo to the interior design of its brick-and-mortar locations, reflects a commitment to contemporary style that resonates with a diverse and discerning audience. This is encapsulated by its flagship location in Northampton, a 40 seater destination which hosts numerous innovations to maximize customer experience. Playing host to games such as air-hockey, racing games and more to amplify the customer experience. Creating a true destination for people to come socialise and enjoy.
The rise of social media has played a pivotal role in amplifying Burger Boi's influence. Feeds are flooded with snapshots of towering burgers, dripping with sauce and piled high with fresh, vibrant ingredients. Burger Boi proves itself to not only be a brand but to promote a lifestyle.
International expansion
Burger Boi's plans for expansion go far beyond its current UK plans as it focuses on a global expansion and to bring its culinary marvels to new markets. From bustling urban centres to quaint suburban neighbourhoods, Burger Boi has become a fixture, adapting its menu to suit local tastes while maintaining the core principles of quality and creativity that define the brand.
Worldwide expansion is starting with its first locations in Canada & Dubai in 2024.
Ideal Partner
- People who operate restaurants and whose ownership is intimately involved in the day-to-day details
- Those who focus on the long-term growth of their people
- Those who have access to capital and property
Interested in Burger Boi ?
Contact Johnny Sellyn
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