Greensleeves adds new gutter services to power year-round franchise growth

Greensleeves Lawn Care is turning shifts in seasonal customer demand into a commercial opportunity with the launch of two new gutter services – gutter clearing and gutter, fascia and soffit cleaning – giving franchisees more ways to generate revenue beyond the core lawn care season.

While lawn care remains a year-round service, activity typically becomes quieter during the winter months. The new services target demand that rises through autumn and winter, helping franchisees maintain momentum and build a balanced, year-round business.

The move is grounded in data, with Google search trends highlighting consistent demand for gutter clearing and cleaning during the colder months – revealing a clear opportunity to extend the Greensleeves offer.

Cheryl Harper, Managing Director of Greensleeves, said: “We’re focused on helping franchisees make the most of the full trading year. That means identifying where demand exists outside of peak lawn care months and giving them the tools to respond to it in a practical, scalable way.”

She added: “These services work because they build naturally on what franchisees already do. They don’t require a major shift operationally, but they do create new revenue streams and open up additional conversations with customers.”

Alongside clearing gutters, Greensleeves is also introducing a gutter, fascia and soffit cleaning service, using specialist soft-brush systems and professional-grade cleaning solutions to remove dirt and algae without damaging surfaces. The service not only improves the appearance of a property but also helps prevent longer-term staining and damage caused by build-up over time. It can also be delivered alongside gutter clearing in a single visit, creating further efficiency for franchisees.

The services have already been tested by franchisee Oliver Wood, who operates across Huddersfield, North Sheffield and Wakefield. “The trial went really well,” said Oliver. “We started by emailing our existing customers to gauge interest, and both campaigns generated a strong response. Since then, enquiries have continued to come in steadily.”

While expectations were initially modest, the level of demand quickly became clear. “I didn’t expect it to take off as quickly as it did,” Oliver admitted. “It’s not something I’d had much experience with, but it’s clearly a service people value – and once they know you offer it, the response is immediate.”

Customer engagement has been strengthened by the use of a survey camera, which allows teams to show real-time before-and-after results. “It makes a big difference,” he explained. “You can show customers exactly what’s in the gutter and then prove it’s been cleared. That builds trust straight away and makes the service much easier to sell.”

Integrating the service alongside existing work has been a key focus. “It’s about making sure it fits into the business without disrupting what we already do,” he said. “Training has been important so the team feels confident using the equipment. Because it’s such a visual service, those before-and-after images also help build credibility and drive repeat work.”

The trials have also attracted a broader customer base. “We’ve seen a real mix – existing customers, people we haven’t worked with in years and completely new enquiries,” Oliver added. “It’s opened up a new market for us and brought in customers who may not have used Greensleeves before.”

Greensleeves will now roll out training across the network this summer, ensuring franchisees are ready to capitalise on demand ahead of peak season. Looking ahead, Oliver expects gutter services to become a core part of his winter operations.

“This year was about proving the model,” he said. “Next season, we’ll start earlier and likely dedicate a team to it over the winter. It’s a simple, high-margin addition that fits well alongside what we already do.”

For Greensleeves, the rollout reflects a continued focus on evolving its offer in response to both customer demand and franchisee opportunity. Cheryl concluded: “We’re always looking at how we can expand the model in a way that’s commercially sound and easy to implement.

“This is a strong example of how targeted additions can make a meaningful difference to franchisee performance over the course of a year.”

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