Posted:03-March-2026
Burger Boi joins forces with one of the UK's largest supermarkets
Burger Boi, one of the UK’s most exciting premium burger brands, has secured a landmark partnership with Morrisons, one of the UK’s largest supermarket groups.
Through this major partnership, franchisees can now open Burger Boi concessions inside established supermarkets.
The first Morrisons’ location is inside Morrisons Manchester Piccadilly. This represents more than just a new site. It's proof that Burger Boi is ready to scale, adapt, and meet customers where they already are, without compromising on quality, flavour, or brand.
For experienced food operators looking to scale, this is a rare opportunity to secure high-quality real estate at pace.
Burger Boi blends Californian-inspired smash burgers with bold branding, strong delivery performance and serious expansion ambition. Launched in 2021, the brand has rapidly grown to almost 23 UK locations and is targeting 50 sites signed by the end of 2026.
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