Aladdin's Pizza: Innovation, Expansion, and a Bold New Chapter Ahead

Few brands in the UK’s fast-food and franchising scene have demonstrated such remarkable momentum as Aladdin’s Pizza. From humble beginnings in Wednesbury in 2012, the brand has evolved into a regional powerhouse with a reputation for flavour, innovation, and customer excellence. Over the past year, Aladdin’s has achieved major milestones that underscore its commitment to growth and quality - including national recognition, continued expansion, and exciting future ventures.

1. Award-Winning Recognition for Excellence and Innovation

August 2024 marked a defining moment for Aladdin’s Pizza, with the brand receiving not one but two prestigious national awards. On 27th August, Aladdin’s was honoured with the Best Pizza Restaurant under the Excellence and Innovation Award by Corporate LiveWire, a testament to its creative approach to food, technology, and customer service.

Adding to the celebration, Aladdin’s also won Emerging Retailer of the Year at the GRO Awards in London, further solidifying its standing as one of the UK’s most promising and forward-thinking food brands.

These accolades highlight more than just great pizza, they recognise a business model built on passion, innovation, and continuous improvement. From investing in cutting-edge EPOS technology to streamlining operations through a central warehouse and call centre, Aladdin’s is redefining efficiency and quality within the food delivery sector.

2. Continued Expansion: 11 Stores and Growing

Aladdin’s celebrated another milestone, the grand opening of its 11th store in Handsacre, West Midlands, on 26th October. This latest addition reinforces Aladdin’s growing footprint across the region and its ability to deliver consistent quality and service at scale.

With four more stores already in the pipeline to open before the end of the year, Aladdin’s is well on track to exceed its ambitious growth targets. Each store reflects the brand’s guiding philosophy: “Something for everyone.”

Behind the scenes, a robust operational infrastructure supports this growth. A centralised warehouse ensures reliable supply to all stores, while a dedicated call centre manages orders and customer service. Additionally, a powerful online platform, generating nearly 80% of total revenue, allows customers to order seamlessly with secure payments, exclusive deals, and fast delivery.

3. The Next Chapter: A New Brand on the Horizon

While expansion remains strong, Aladdin’s is already preparing for its next evolution. The team is currently developing a new food concept under a different name, set to launch in 2026. This upcoming brand will build upon Aladdin’s operational excellence while exploring new culinary directions, emerging dining trends, and modern branding to appeal to a broader audience.

The move reflects Aladdin’s bold, entrepreneurial spirit - one that doesn’t just follow market trends but sets them.

A Bright Future Ahead

With two national awards, an expanding network of successful stores, and an exciting new concept in development, Aladdin’s Pizza continues to prove that innovation, consistency, and vision are the keys to sustainable franchise success.

From its first store in Wednesbury to becoming a regional favourite across the Midlands, Aladdin’s remains dedicated to one mission, delivering delicious, affordable, and reliable food that brings people together.

As the brand looks ahead to another year of innovation and growth, one thing is clear: Aladdin’s Pizza isn’t just a franchise success story - it’s a brand shaping the future of the UK’s pizza industry.