Posted:03-April-2024
Gong cha brings high-quality bubble tea to Birmingham for the first time
Gong cha, one of the world’s fastest-growing global tea brands, is pleased to announce its 13th store in the UK has opened in Birmingham. Located at 109 New Street (City Centre Birmingham, B2 4EU), the store opened its doors to customers on 29th March 2024.
Founded in Taiwan in 2006, Gong cha is known for its consistently high-quality, freshly brewed drinks from whole leaf tea, made with premium ingredients. It first expanded overseas in 2009 and has grown significantly to operate nearly 2,100 stores in 24 countries.
The new opening in Birmingham, which is in a well-sought-after location with strong footfall and connectivity, has created 20 jobs locally. It also brings the Gong cha brand and menu to the Midlands for the first time while expanding its reach to more than eight cities across the UK.
Customers in Birmingham will now be able to create fully-customisable drinks from Gong cha’s menu of premium ingredients – from brown sugar tapioca pearls to coconut jelly - on a variety of bases. More than 600 product combinations are available, in addition to dozens of the Gong cha’s most popular drinks including its brown sugar milk tea.
The opening in Birmingham is an important milestone for Gong cha in the UK. Today, Gong cha has more than 2,100 locations globally but is currently executing an ambitious strategy to scale up to 10,000 stores by 2032. As part of this, Gong cha is aiming to rapidly grow its UK store estate with new multi-site franchisees over the coming year as part of efforts to cement the brand as a household name.
Justin Goes, Gong cha’s Development Director for the UK & Ireland, said: “We're thrilled to debut Gong cha in Birmingham, bringing Gong cha’s high-quality and ultra-customisable offer to the Midlands for the first time. Birmingham is a unique city, with a fantastic blend of local consumers and tourists visiting to shop. This gives us an exciting opportunity to raise awareness of the Gong cha brand across the UK, supporting our mission to make Gong cha the go-to bubble tea brand for consumers.
“The global bubble tea market is soaring and expected to reach $4.3 billion by the end of 2027. The new store opening in Birmingham forms part of our plans to expand our portfolio to more than 500 stores in the UK and Ireland and we're looking for multi-site franchisees to join us on this exciting journey.”
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