Gong cha appoints Justin Goes as UK&I Development Director

Gong cha, one of the world’s fastest-growing global tea brands, is pleased to announce the appointment of Justin Goes as its UK & Ireland Development Director.

A highly experienced industry operator, Justin joins Gong cha having worked with some of the world’s leading F&B brands. For nearly two decades, Justin worked at Subway and held several senior European roles including Regional Director Europe where he helped grow Subway stores from 150 to over 5000. After Subway, Justin co-founded The Foodservice Experts, an industry consultancy which specialises in strategic development and chain management within the franchise industry.

In his new role, Justin will work closely alongside Global CEO Paul Reynish to drive the Gong cha brand forward in the UK & Ireland. Globally, Gong cha operates more than 2,000 stores in 23 countries, including 225 in the US and 13 in the UK. In line with its ambitious international expansion strategy, which is targeting 10,000 stores globally by 2032, Gong cha is aiming to rapidly grow its UK store estate with new multi-site franchises over the coming years.

Paul Reynish, Global CEO of Gong cha, said: “We are delighted to welcome Justin to the Gong cha team. He is a highly-skilled, highly experienced operator who has exactly what we need to significantly scale up in the UK – one of our most strategically important markets. We look forward to working with him in the years ahead.

Justin Goes, UK&I Development Director at Gong cha, said: “I’m pleased to join Gong cha. While still in its infancy, demand for bubble tea in the UK is growing rapidly. I believe Gong cha with its premium brand, high-quality and authentic product, and strong operational model on flexible footprints has significant potential to lead the UK’s bubble tea market for decades to come. I look forward to playing my part in its next chapter.”

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