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Marugame Udon Launches Tenth UK Kitchen at The Strand


Marugame Udon, winner of the R200 Best Value Restaurant award, continues to grow across London with the opening of their tenth kitchen on The Strand this March.

Following nine successful openings across the city, Marugame Udon will bring a taste of Japan's favourite Sanuki udon kitchen to the heart of London’s theatreland. Marugame Udon’s tenth opening and third UK flagship will see a 518 sq. ft restaurant with 98 covers located at 449 The Strand. Marugame Udon will celebrate its milestone tenth restaurant with a Cherry Blossom themed Matsuri (Matsuri 祭り= Festival in Japanese) and tonnes of ways for guests to get involved and grab freebies.

To celebrate the launch of its newest kitchen, Marugame Udon is offering prizes for Marugame Club members who complete its grand opening day haiku treasure hunt on Saturday 11th March Haiku is a traditional form of Japanese poetry consisting of three lines. The first and third lines have five syllables, while the second line has seven syllables.

Guests will receive the first clue at 449 The Strand and be tasked with hunting clues to complete the poem that will be hidden at nearby Marugame’s kitchens. The first person to return to Marugame’s Strand kitchen and correctly recite the haiku will receive free udon for a year! The next 20 fastest will win Marugame goody bags. Further details and full terms and conditions can be found on the competition page https://marugame.co.uk/blog/grand-opening-marugame-matsuri-celebration-at-strand/  

Marugame Udon will be also giving away 500 FREE udon bowls to Marugame Club members celebrate the grand opening day on 11th March. To claim one of the 500 FREE udon bowls simply join the Marugame Club here and your FREE reward will be sent to your inbox. The rewards will be given away to the first 500 sign-ups so hurry to bag yours! Join the club, collect ‘Bowl Stamps’ and earn treats and rewards on each visit to Marugame, visit marugame.co.uk/jointheclub-strand

Various shows and entertainment will be put on at the new restaurant on grand opening day including Cherry Blossom themed Marugame Matsuri and the Haiku treasure hunt. Guests will see the new udon kitchen bloom in Sakura with live music specially curated for hanami and have fun with some cherry blossom manga art.

Keith Bird, Marugame Udon CEO said: “We’re delighted to be opening our 10th kitchen on The Strand in the heart of London’s Theatreland. With The Strand welcoming thousands of tourists each year, we’re excited to be expanding Marugame Udon once again introducing Udon to all. Our great value fast-casual dining concept is key for the hustle and bustle of The Strand and our affordable bowls are perfect for pre and post theatre meals for the whole family.”

Diners at The Strand can expect to be greeted with the open-style kitchen where they will be in the centre of the hustle and bustle of the udon kitchen. Marugame Udon has bundles of freshly made and budget-friendly Japanese dishes to suit all tastes.

The menu at Marugame Udon features over 20 dishes that are under £5, including udon bowls, tempura, omusubi rice balls, and delicious desserts like dorayaki pancakes and unlimited soft serve ice cream. Guests can tuck into main dishes such as a hearty bowl of hand-made udon noodles or curry and rice and pair them with a side of light and crispy tempura often for less than a tenner! Simply pick up a tray and place your order at the counter.

All of Marugame’s udon noodles are made fresh in-house throughout the day, using three simple ingredients wheat, salt and water, a traditional recipe which creates a chewier ‘mochi mochi’ texture of the Sanuki style thick udon noodle. The simplest way to enjoy Marugame’s fresh noodles costs just £3.45 for Kamaage - udon straight from the Kama (pot) served in Kama water with sweet and smoky BK fish dashi for dipping.

Marugame Udon made its UK and European debut in London in 2021 with its flagship site off Liverpool Street, followed by eight successful openings, The O2, Canary Wharf, St Christopher’s Place, Brent Cross, Oxford Circus, Bromley, Waterloo and High Street Kensington. Marugame Udon’s new The Strand restaurant will be its tenth in London, continuing its mission to introduce udon to all. 

Interested and want to know more about Marugame Udon?

The Marugame Udon profile outlines all aspects of their franchise opportunity and allows you to contact them for further information or to ask a question.

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