Super September for TruGreen
The year 2020 has brought many unexpected challenges to most businesses and TruGreen are no exception. Whilst our lawn care business could mainly operate on the whole because of the ability to socially distance, not all of our customers continued with their services due to the uncertainty surrounding disposable income.
In order to weather the storm, we had to up our marketing game to increase the number of enquiries, to increase the number of opportunities we had to introduce new customers to our services. As such the visits to our website grew by 61% in September 2020 compared to September 2019 and so did the number of enquiries in the same period.
As such, we are pleased to report that 75% of our network will report growth for this September when most of our franchise partners thought it impossible in the current climate. The network collectively will see a growth of 10% for the month of September 2020 compared to 2019. This positive swing in the opposite direction would not have been possible for our franchise owners without their hard work and dedication following our recommendations through this difficult period.
Throughout the pandemic we were able to share the good news stories from our existing franchisees to our prospective franchise owners through the use of technology and in doing so welcomed two new franchise partners to TruGreen in September too.
We held our first ever ‘virtual’ academy for our new franchise owners and conducted the compulsory practical parts safely and in accordance with government guidelines at our Franchise Support Centre in Leicester, ahead of them beginning their new ventures in September.